Lead teams to successfully execute our clients merchandising event programs in retail for The Home Depot, Carter’s and Nissan/Infiniti brands to include end to end marketing execution with CPG and POS materials. Supply chain includes strategic planning, design, development, procurement and production management, inventory management, warehousing, transportation and financial management.

Lead team of 8 for event management and logistics planning for regular seminars, promote company brand and awareness for the global nuclear fuel cycle industry and markets. Develop seminar content to drive business development and client retention. Negotiate contracts with vendors, coordinate registration services, and oversee event management.Key Contributions • Increase company seminar profit margins by 40% through effective contract negotiationsKey Skills: Strategic Planning, Project Management, Leadership, Communication, Marketing Strategy, Brand Awareness, Budget Management, Brand Strategy, Client Relations, Business Development, Operations

Directed team of 4 across multiple marketing and public relations channels for campaigns across local, regional, special event, and grand opening initiatives. Provided strategic oversight for creative planning, content creation, communications, campaign management, and brand development. Reported and presented client feedback, status updates, campaign performance metrics, and business development efforts.Key Contribution• Selected as Lead manager for high visibility client PGA Tour Superstore account; coordinated cross functional relationship between vendors, agency, freelancers, and clients.Key Skills: Leadership, Communication, Creative Content, Project Management, Vendor Management, Contract Negotiations, Client Relations, Data Reporting, Marketing: print, digital, media, direct, Marketing Strategy Development, Project Execution, Brand Management, Brand Awareness, Budget Management, Workflow, Change Requests

Lead team of 12 for in-store, multi-million-dollar visual merchandising and signage initiatives for event and in-store promotions for The Home Depot across 2.2K+ stores nationwide. Directed strategy and execution for brand and content design, implementation, and material production. Created POP displays for annual holiday sales events.Key Contributions • Implemented creative review approval process to streamline and mitigate errors.Key Skills: Project Management, Communications, Leadership, Budget Management, Strategic Planning, Program Management, Marketing Strategy, Brand Design, Brand Planning, Content Creation, Brand Awareness, Project Implementation, Cross-functional Collaboration, Campaign Management, Stakeholder Management, Multi-media Channel Media, Product Lifecycle Management

Spearheaded team of 12 through 450+ multi-million-dollar marketing projects using multiple channels for key, high-profile accounts. Full P&L responsibility and budget management. Designed marketing strategy and led execution. Utilized project management strategies to ensure timeline and budgetary guidelines were met. Worked with multiple stakeholders to ensure campaign development and management including progress and performance tracking, change requests, and delivery.Key Contribution• Successful campaigns across accounts with 40% increase on ROI for retail clients.Key Skills: Project Management, Leadership, Cross-functional Collaboration, Budget Management, Marketing Strategy, Brand Development, Creative Content, Brand Awareness, P&L Analysis, Data Analytics, Creative Briefs, Stakeholder Management, Merchandising, Planogram, Product Launch, Creative Delivery, Multi-media Channel Management: direct, digital, OLA and print.

Managed team of 10 for monthly event coordination for multiple magazines; designed all marketing materials, content creation, and creative delivery. Oversaw coordination of event logistics, vendor management, budget management, and contract negotiations. Provided leadership for set up, break down, and day of event communications. Significantly decreased company spending by coming under budget on numerous events. Key Skills: Project Management, Leadership, Cross-functional Collaboration, Budget Management, Marketing Strategy, Brand Development, Event Coordination, Vendor Management, Contract Negotiations, Creative Delivery, Timeline Management, Status Reporting, Customer Service, Brand Management, Operations

Guided team of 20 hospitality department members for the Southeast region for 250+ events. Organized and planned meeting logistics, vendors, contracts, staffing, and accommodations. Full budget management and accounting responsibility. Reported various analytics from budget and client perspectives. Developed event strategy to ensure company brand integrity was met and awareness was maximized for participation.Key Skills: Leadership, Communication, Budget Management, Project Management, Marketing Strategy, Content Creation, Brand Planning, Brand Development, Vendor Management, Contract Negotiations, Staffing, Data Analytics, Reporting, Presenting, Meeting Planning, Event Planning, Cross-functional Collaboration