Trisha Gouveia Email and Phone Number
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A creative, passionate, and highly accomplished integrated field marketing leader. Credited with more than 25 years of industry experience combining leadership, marketing program management, and an integrated marketing communications philosophy. Excels at cultivating an environment of teamwork leading to high employee engagement within global cross-functional teams. Proven record of driving field marketing and event marketing program initiatives from inception to execution. A seasoned expert in producing valuable and consistent targeted content and programs to attract and convert audiences into loyal customers.Areas of Expertise:Experience Design, Measurement, Employee Engagement, Data analytics/ reporting, Executive Engagement, Event Strategy, Field Marketing Programs, Portfolio Planning, Event Management, Partner Marketing, Expand the Base Marketing Programs, Deal Acceleration Marketing Programs, Vendor Relations, Executive Thought Leadership Programs, Communications, Budgeting, Globally Dispersed Team Collaboration, Operations/Optimization, Organizational Designs, Program Enablement, Program Development
Cisco
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- ringcentral.com
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Strategic Marketing Consultant Via Crawford GroupCiscoMorgan Hill, Ca, Us
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Head Of Corporate And Digital EventsRingcentral Oct 2024 - PresentBelmont, Ca, UsPartners directly with executive leadership team, sales and other key internal stakeholders to facilitate in-person and digital engagements with executives and decision-makers at top accounts to help pipeline generation and acceleration. -
Fractional Svp, Marketing & Events @ SellbiggerMarcom&Events Aug 2024 - PresentAs a fractional SVP of Marketing and Events at SellBigger, I play a dual role that is both strategic and client-focused programs. Internally, I drive demand for their innovative solutions, crafting and executing comprehensive marketing strategies that fuel growth and elevate our brand in the marketplace. Externally, I serve as a trusted marketing consultant to their clients, offering expert guidance and tailored strategies that help them amplify their own marketing efforts and achieve their business objectives. By bridging the gap between their internal goals and the needs of their clients, I ensure that SellBigger not only excels in its own right but also empowers their clients to thrive in their respective industries. -
Ceo & Principal ConsultantMarcom&Events Aug 2016 - PresentStrategic planning, development and execution of events and integrated marketing communications. Including audience acquisition, conferences, customer events,sponsorship programs,demand generation,marketing and sales enablement collateral,web and media content.
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Head Of Events @ Five9, IncMarcom&Events Dec 2016 - Oct 2017Led the transformation of Five9's event strategy by providing expert consulting services that redefined their approach to branded experiences. Spearheaded comprehensive portfolio planning to align events with the company’s overarching business goals, ensuring each event delivered measurable impact and brand elevation. Drove organizational restructuring to optimize resources and processes, resulting in developing best-in-class events that resonated deeply with target audiences. My strategic guidance enabled Five9 to create memorable, high-caliber events that enhanced customer engagement and positioned the company as a leader in the customer experience space.
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Vice President, Corporate Events & Na Field MarketingFive9 Oct 2017 - Aug 2024San Ramon, Ca, UsWorked to engage people to connect with Five9 through strategic communications planning and implementation. Responsible for designing, developing, and delivering integrate marketing programs that expand the base, accelerate deals, bolster thought leadership, and enable the field in support of sales revenue targets. Used extensive experience in event marketing and leadership roles, to successfully scale teams and manage the organization. -
Vice PresidentCrawford Group 2003 - 2016Campbell, Ca, UsActed as executive sponsor for strategic event and marketing communication programs. Oversaw sales goal in event and marketing communication professional consulting services. Directed and oversaw sales, business development, partner development, and client services.*Key Achievements:- Developed content requirements for marketing and sales materials in support of the company professional marketing services' sale's goals- Executed quarterly marketing and sales campaigns in support of goals- Provided strategic event consulting for the Sponsorship Program Management Office & Measurement and Metrics for NetApp Insight 2012, Insight 2013 and Insight 2014- Successfully designed, developed and produced SenchaCon 2013 conference- Managed a cross-functional team determining the key resources and assignments for future event marketing and promotions requirements -
Principal Consultant- Events & Integrated CommunicationsCrawford Group 2003 - 2016Campbell, Ca, UsWorked as a consultant for global integrated digital marketing communications and event programs for a diverse group of clients.*Key Achievements:- Lead Event Marketing Program Manager for programs such as World Telecom 2006/2009, Cisco Services Sales Meeting and Adobe MAX 2006-2009- Credited with developing new product launch scenario process for marketing communications within Cisco Services new product introduction process- Mentored 40 onsite Crawford Group consultants focusing on events, digital marketing communications and acquisition change management communiations
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Senior Manager, Marketing Communications & EventsCisco Systems 1996 - 2003San Jose, Ca, UsDescription: Created global marketing communication programs and events for the service provider market utilizing an integrated discipline approach. Forecasted and managed up to $20 million budgets on an annual basis.*Key Achievements:- Leveraged marketing communications expertise to develop competitive event and sponsorship plans through creative experiential marketing processes and procedures- Researched efforts associated with global consumer behavior and attitudes as well as analysis of communication programs and events - Managed team of 70 event marketing and communication professionals who delivered award winning marketing programs
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Marketing Communications & Events ManagerSilicon Graphics 1994 - 1996Milpitas, Ca, UsManaged marketing communications programs and events for field marketing and business units. -
Manager, Marketing Communications & EventsDavid Systems 1992 - 1994DeManaged the marketing communications programs and team. -
Marketing Communications ManagerCut Price Deli 1991 - 1992Managed the franchise communications for Austrailian Deli firm.
Trisha Gouveia Skills
Trisha Gouveia Education Details
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San José State UniversityAdvertising
Frequently Asked Questions about Trisha Gouveia
What company does Trisha Gouveia work for?
Trisha Gouveia works for Cisco
What is Trisha Gouveia's role at the current company?
Trisha Gouveia's current role is Strategic Marketing Consultant via Crawford Group.
What is Trisha Gouveia's email address?
Trisha Gouveia's email address is tr****@****ve9.com
What is Trisha Gouveia's direct phone number?
Trisha Gouveia's direct phone number is +140834*****
What schools did Trisha Gouveia attend?
Trisha Gouveia attended San José State University.
What skills is Trisha Gouveia known for?
Trisha Gouveia has skills like Integrated Marketing, Marketing Communications, Strategy, Marketing, Demand Generation, Lead Generation, Multi Channel Marketing, Marketing Strategy, Strategic Partnerships, Product Marketing, Program Management, Brand Management.
Who are Trisha Gouveia's colleagues?
Trisha Gouveia's colleagues are Sergei Ustinov, Sarrah Kay Bravante, Sean Sullivan, Jeff Lowe, Amy Li, Adrienne T., Michelle (Shelley) Daenzer.
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