Trisha Himm Email & Phone Number

Foster City, California, Us

Foster City, California, Us

-Lead demand generation strategy and execution for Supply Chain business unit created by 2020 company acquisition including planning, design, and execution of integrated cross channel campaigns to drive brand awareness, pipeline creation, and ensure revenue objectives in ICP accounts-Measured, analyzed, and reported on the impact of demand activities on sales pipeline and won revenue with a focus on optimizing performance, improving conversion, and maximizing ROMI-Collaborated with Marketing and Sales leadership to establish priorities, goals and targets – influencing $140M+ in global pipeline with over $5.5M in closed won revenue in 2022-Maintained metrics and reporting for all campaigns including program influence and pipeline and revenue contribution-Managed, developed, coached demand marketers

Foster City, California, Us

-Developed, executed, and measured multi-channel marketing plan to generate leads and build sales pipeline targeting Procurement, Finance and Supply Chain persona-Fostered cross functional collaboration across marketing to ensure programs were aligned with overall marketing strategies and company-wide goals -Tracked, measured, and reported on key performance indicators, including spend, ROI, net new lead creation, conversion rates, and ROMI-Aligned to the $1.5B supply chain product acquisition, showing strong leadership and problem-solving skills while facing unique challenges around team integrations and operational challenges-Built a new database through varied demand generation channels, developed brand awareness with a new buying audience, and quickly created a strong demand gen engine-Partnered on cross functional projects across marketing including website refresh, channel marketing collaboration on joint GTM activities, partnering with Analyst Relations on all report launches, project management of training development for new hire training bootcamp program

Miami, Florida, Us

-Strategic planning and execution of multi-channel programs targeting IT and Supply Chain buyers to generate leads and build sales pipeline -Increased database engagement through the development, execution, and measurement of targeted nurture campaigns -Fostered cross functional collaboration across marketing and sales functions to ensure programs were aligned with overall marketing strategies and company-wide goals -Track, measure, and report on key performance indicators, including spend, ROI, net new lead creation, conversion rates, and cost-per-acquisition for all programs and channels

Coral Springs, Florida, Us

New role in the company defining the field marketing strategy to drive lead acquisition, accelerate existing pipeline and exceed revenue targets.-Define field marketing strategy for NA, create execution plan and deliver programs customized to theneeds of the local field teams’ objectives and targets-Tripled MQL numbers in Q315 through a variety of field programs focused on creating/acceleratingpipeline and building executive relationships within key target accounts-Work closely with internal stakeholders to ensure content and support for field initiatives-Drive account based marketing aligned with sales team’s goals and target accounts-Track program results, reporting metrics and measuring program success with SFDC and Marketo-Share results with marketing and sales weekly and use KPIs to implement improvements to futureplanning cycles

Waterloo, On, Ca

Responsible for planning and implementing all aspects of market development in U.S. Western region and the Federal space to drive awareness, lead generation and ensure revenue objectives. •Develop and execute field marketing plans focused on regionally-based customer and prospect campaigns including database creation and maintenance, web and online campaigns, seminars, user groups, customer on-sites and community building, workshops, lunch and learns, roadshows, conferences, tradeshows, appointment setting, etc.•Drive campaign membership through social media channels (Facebook, Twitter, and LinkedIn) as well as community groups (Meetup, LinkedIn groups, BIRT community site) •Work closely with the Inside Sales team, providing email templates and assets to ensure campaign follow up and assist in opportunity creation and acceleration to the field reps•Track and analyze program success and ROI with Marketo, SFDC and BIRT Analytics•Collaborate daily with sales mgmt, market development, product marketing, corporate marketing, PR and business units to ensure coverage of all necessary resources for program execution•Develop emails, landing pages, registration forms, etc. in Marketo currently, previously in Eloqua•Research and select vendors for projects including creative design, lead gen opportunities with media companies to host webinars, content syndication, etc•Maintain the program calendar and event strategy for Western region and Federal vertical•Manage all things marketing within the Federal vertical, including content messaging, campaign creation, event selection, website content, etc.

Responsible for lead generation and pipeline creation through strategy, research, coordination and ROI metrics of various marketing programs within the security software space. •Oversaw all offline channel and corporate marketing events including conference sponsorship visibility, tradeshows, forums, networking dinners, sporting and golf events, team building activities, etc.•Established increased visibility into metrics and ROI of event campaigns through detailed budgeting and reporting in SFDC •Communicated daily with the sales team•Prompt lead routing and opportunity tracking through Eloqua and Salesforce.com•Maintained events calendar with all marketing, channel and online events and reported post event lead generation and future sales involvement weekly •Assisted with email marketing campaigns, lead nurturing and eSeminars•Managed booth properties, merchandise, marketing collateral, direct mail campaigns

Tampa, Fl, Us

Responsible for corporate marketing and internal event planning for diverse client base including enterprise software, medical device, insurance and finserv corporations.•Main point of contact for clients and vendors to coordinate all program needs including budget creation and management of profit margins, timelines, contract negotiations, site inspections, conference content and agenda details, collateral and mailings, event branding, conference website and database, sponsorship solicitation, tradeshows, VIP and speaker management, staffing, conference merchandise and gifts, F&B planning, meeting logistics and AV production. Webcasts and video conferencing.•Created extensive program documentation in the form of meeting specs distributed to client, vendors and staff for program execution onsite.•Managed event execution for all vendors, venue, staff and clients•Post event client debrief and reporting, all financial reconciliation and budget finalization and ROI•Training for all new hires in registration database systems, customer service, event coordination, etc.