Trisha Ayala Email & Phone Number

Waltham, Ma, Us

For a team of 15, I implemented a Program Management process from the ground up to develop an in-house data science cloud platform. Supporting over 2.5K users globally which resulted in growing revenue from $65M (2020) to generating over $205M in 2022. Completing over 125+ projects that vary from Data Science, Business Intelligence, and Application Development. Supporting a variety of business functions ranging from Commercial Sales, Sales Operations, Marketing, and IT. Leading calls for Executive Leadership and working with over 25+ Sales Leaders to execute projects that aligned with their annual strategies, divisional alignment, and ultimately creating user adoption. Managing the project in-take process, streamlining project prioritization, ensuring requirement completeness, and reporting out project progress via 3-week sprints and throughout project implementation. Building relationships with cross-functional partners as their trusted partner while delivering 10+ projects per sprint.

Waltham, Ma, Us

Leading the 3+ year CRM transformation project from Siebel to Salesforce as the Reporting Workstream Lead to enable sales. Transformed data tables including Accounts, Contacts, Opportunities, and Quotes and building three global dashboards and effective reports that enabled global alignment for over 5K users.Responsible to maintain business rules used to accurately track the organizations $7B revenue, feeding divisional Finance & Sales Ops analytics teams through Cognos, and managed change management throughout the year based on market dynamics

Waltham, Ma, Us

Supporting Sales teams by taking on outlier analyst projects that require an eye for process alignment including forecasting, building and analyzing annual operating plan, territory alignment, and process improvement. Supporting Sales & Finance Executives and Sales Operations to deliver optimal strategic initiatives.Strategic and Essential Reporting• Supporting Sales leaders with dashboards, reports, and funnel analysis that provide gap analysis and a forward strategy for specific product lines, teams, and accountsAdditional Activities• Leading Sales teams through Quota setting and executing from start to finish• Participating and proving guidance on BU Integration activities that effect the sales cycle• Analyzing effect of product line and sku movements that impact quotas and overall financials

Santa Clara, California, Us

Delivering a global forecast weekly to the C-suite executives for a $350M business and working with the Business Unit and Sales to negotiate and align the yearly Annual Operating Plan. Affymetrix was acquired in 2018 by Thermo Fisher Scientific.Supported C-level Executives, Sales, Finance, and SIOPs Leaders with a comprehensive forecast processes and analysis to guide each team’s independent stake in the business and provided guiding analysis for executive level strategiesGlobal Forecasting Management• Leading the Global Forecast through partnering with local and global partners and internal teams to build a forecast process that drives sales, hold teams accountable, assists manufacturing with product supply/demand, and continues a dialogue between Sales and the BU• Managing End of Quarter (EOQ) activities to bridge between forecast results and actual transactions necessary to close the quarter and meet Wall Street projections Annual Budget Planning and Execution• Partnering with Finance to drive conversations and negotiations between Sales and the BU to develop an annual budget and execute final numbers on timeAnalyzing Business Impact• Managing the Territory Master and analyzed the impact to changes in assignment• Providing subject matter expertise and analysis for the Affymetrix and Thermo Fisher merge • Assisting with compensation analysis and reporting including: SPIFFS, President’s Club, and validation efforts

San Diego, Ca, Us

Leading CRM Salesforce initiatives for the BU and Commercial Teams. Led CRM Salesforce to Salesforce merge. Led Sales Team merge of systems and process. eBioscience was acquired in 2014 by Affymetrix.Supported VP of Commercial, Sales Teams, and Product Managers through business tools, campaigns, process, and strategy to meet Business Unit and Sales targetsCRM Management and Support• Generating campaigns, managing trade shows, and targeted lists for Project Managers to share developed leads with the Sales team, further develop the brand and position in the market• Building reports, fields, dashboards to track Sales and Marketing activities and guide additional strategic functions• Providing training on Salesforce.com as the and all associated parallel processes to Sales and Marketing professionals that guide their day to day initiatives Strategic and Essential Reporting• Supporting broader BU strategies through reporting including: Quarterly Business Reviews, Protecting the Core, +1 Strategy, Competitive Pricing, NPI analysis • Contributing to daily reporting and analysis using Salesforce and additional excel functionality• Collaborating after analysis with cross functional teams to examine gaps in business method and creating tools that streamline those processesDynamic Projects:• Project Midway: Merging two separate instances of Salesforce.com by collaborating with multiple teams, creating reports, configuring and migrating data, analyzing data and systems, and providing a change management plan to implement the process changes globally. Contributing as the main business analyst and adding technical skills as needed. • XPromoting: Cross promotional system to pass leads from two separate Salesforce systems• Lead Scoring: Developing a scoring process for Marketing leads to allocate to Sales based on score

San Diego, Ca, Us

Manage the creation and initiation of marketing plans, proposals, campaigns, and events for a top-tier Management Consulting, M&A, and Private Equity services firm.Campaign Development• Initiate web-based and direct mail campaigns targeting the company’s primary markets and services, including follow-up studies to measure campaign effectiveness• Drive conceptual brand messaging across the entire portfolio of the company’s services, which includes tiered content development for each BU and vendor managementProposal Management• Structure thorough strategic proposals, based on extensive market and competitive research, ultimately driving the RFP process and leading to the generation of new business• Manage a team of interns for market research and analysis used to support the RFP process

San Diego, Ca, Us

Coordinate and assist with Business Development activities on our management consulting, capital advisory, and private equity offerings, including: campaign management, tracking, prospecting, client events, public relations, and trade show coordination. Promoted to Business Development Associate.Messaging and Promotional Support• Develop and implement customized corporate communication plans targeted toward specific customer segments, based on management’s business objectives• Create advertising and promotional materials for print, website, direct mail, conferences, and special eventsEvent Coordination• Organize and execute corporate events, including round table discussions, war-game scenario planning, deal sourcing sessions, golf tournaments, and client dinners• Maintain control of a limited marketing budget, maximizing the return on investment

San Diego, California, Us

Provide cross-functional consulting services for a company specializing in property management and real estate services.• Maintained a 47% closing ratio to ensure maximum occupancy and high renewal rates utilizing advertising, organizing follow up, and building relationships with prospective residents• Completed market surveys, researched trends, and gathered primary information to analyze competing housing offerings in the company’s region • Managed time, move-ins and move-outs, and negotiated renewal rates to generated revenues

San Diego, Ca, Us

Advise and manage student enrollment for a leading higher education company, targeting remote and online learning.• Contacted potential students to assist them in developing and achieving their educational goals• Maintained student relationships with the long-term intent of decreasing dropout rates• Tracked success rates to understand performance and lead generation trends

Promoted Sydney Frank imports at bars, tournaments, and special events, made contacts with consumers and delivered an overall census of event, raised awareness on the product line to increase consumption.

Aurora, Co, Us

Maintain agent and property management relations for a company specializing in disaster restoration services for businesses and homeowners. • Initiated referrals by arranging trade shows, golf tournaments, and CE classes for agents• Implemented an Incentive Program that increased revenue by 25%

Beverly Hills, Ca, Us

Provided customer service to communicate and resolve customer concerns, opened and closed persona and business accounts, trained new tellers on system, procedures, and service standards, and was promoted from Part-time Teller to FSR and attained Notary License.