Develop and implement robust Go-To-Market strategies across potential opportunities, including emerging markets, product launches, and service opportunities to ensure segment growth. Collaborate cross-functional teams, including sales and product divisions to sustain execution of product development and sales strategies. Direct and support implementation of segment specific value proposition and satisfactory customer experience to fulfill requirements of all channels. Partner with marketing manager and sales / product leaderships to devise and report progress of annual strategic marketing plan in compliance with business and sales goals. Establish strategic marketing and communications counsel to support in identifying and resolving critical corporate and segmental issues. Report and update segment team and business partners in routine while spearheading segment marketing and communication plans and projects.• Optimized communication, leads generation, and return on investment operations by leveraging marketing performance software.• Developed a personalized campaign to increase retention of aging members in Medicare.• Enhanced retention of aging members by developing personalized campaign.• Determined and granted large campaign budgets across multiple businesses to customer channels, including Medicare AEP, Individual & Family, New to Medicare, and Medicare New Member Onboarding.

Healthcare Marketing

Led planning and execution of marketing and advertising strategies in accordance with clients’ requirements. Directed and implemented client relationship management strategies across top-tier healthcare clients, including Aetna, AAA, Blue Cross Blue Shield of Idaho. Formulated strategic plans and collaborated with cross-functional teams to ensure supply of resources / requirements for execution of service projects. Monitored overall assigned duties, performance metrics, and account staff members in accordance with standard metrics and goals.• Ensured satisfactory clients’ experience across multiple projects by delivering professional and creative services.• Accomplished informercial project by steering significant effort on team leadership for Aenta client in collaboration with Home Shopping Network.

Administered implementation of marketing plans, including Direct Mail, DRTV, Digital, Print, Out of Home, and Radio for Medica and Preferred Care Partners across South Florida. Oversaw distribution of communication materials across multiple channels. Coordinated with data analytics team to establish testing and reporting methods of marketing campaigns. Liaised between agency partners and internal clients while spearheading multiple end-to-end projects to ensure efficient campaign management.• Granted $8M budget across multiple channels to boost return on investment and customer response.• Ensured compliance with material flow regulations while collaborating with Product, Legal, and Compliance teams.• Achieved high-impact market share within two years by leading South Florida Medicare Advantage plans.

Spearheaded marketing projects from inception to closure in support of United Healthcare, Medicare, and Retiree services as well as Medicare sales seminars. Developed and executed marketing programs with emphasis on enhancing participation of employees and members in health care products. Partnered with marketing implementation manager to provide custom promotions aimed at encouraging member involvement with products. Collaborated with inter-departmental teams and external partners to support implementation of prescribed metrics, reporting methods, and optimal marketing practices. Exhibited leadership and critical expertise to ensure adherence to project schedules, milestones, measurement, targeted audience reach.• Optimized implementation of member promotion programs by improving overall processes.• Promoted call-to-action initiatives by developing and managing landing pages during annual enrollment period.• Designed and optimized multiple direct mail campaigns for member market by leveraging creative agency