Trisha Walker Email & Phone Number

Greater Denver Area

The Audience Acquisition Director (AAD) leads development of the “go to market” sales strategy for digital and/or print marketing acquisition strategies that grow audience and revenue. The AAD is responsible for development, validation and deployment of the launch package that equips the company’s local audience acquisition teams with the knowledge, selling concepts, collateral materials, tools and training necessary for success. This position is responsible for overall project management from ideation, concept validation, product development, deployment and on-going measurement versus predetermined goals and success criteria for each project. Additionally, this position provides assistance to the COO and senior management in vetting various ideas and developing them into meaningful audience acquisition initiatives. This manager collaborates successfully across all functional groups and with each business unit’s general manger/publisher and circulation directors. In addition this position is the Lead role for our Circulation Swift Operating Team.

Carbondale, Il

Circulation sales & marketing; core product, niche publications, online and mobile products via multi-sales channels including but not limited to demographic data segmentation, multi-touch campaigns, telemarketing, kiosk, print, and internet marketing.Management and leadership of circulation staff including 15 employees and more than 100 independent contractorsSenior management operations including budgeting, sales plan development, forecasting and corporate reporting

A home party sales company featuring fantastic purses, bags, totes, stationary and more. Offering women across the US an opportunity to determine their own earnings, set their own hours and enjoy the felxibility that truly comes from owning a home based business.

Find unique gifts and gift ideas for every occasion. We offer personalized gifts, unique baby gifts, flowers, wine and bar gifts and much more! We also offer a complete line of wedding favors, bridesmaid and groomsmen gifts and wedding accessories.

Twin Falls, Id

Strategic Business Unit Circulation Director including marketing and operations management of regional daily product, a free weekly, three paid weeklies, two six-day products and numerous niche publicationsLead marketing efforts for newspaper including sponsorship agreements, event planning, corporate partnerships and house ad campaignsImplemented exact replica electronic editionCreated and implemented newspaper sponsored annual food drive to contribute to the community and build brand

Wilmington, North Carolina Area

New York Times Arthur Sulzberger Chairman's Award Winner for mulit-channel circulation sales and marketing campaign which included $20,000 sales partnership with major retailer, single copy campaign with 32 location convenience store chain, readership contest, third party sampling project, direct mail, print, telemarketing and crewing effortsAwarded fastest growing newspaper in the Carolinas for circulation size 50,000 in 2004Event speaker and presenter for Mid-Atlantic Circulation Managers Association sales training seminars and annual conferences

Carbondale, Il

Circulation Acquisition & Retention

Carbondale, Il

Sales & Operations; Single Copy Sales

Carbondale, Il

Carrier Recruitment, Selection, Contracting, Skill Building & Retention; Subscriber Service

Carbondale, Il

Award Winner for creating and implementing email marketing campaign

Bs, Finance; Institutions Management

Education record