Trish Craig Email & Phone Number

Cumming, Ga, Us

Ohio, United States

Serving as the pivotal connection between TopLine and its key Radio partners. Reporting to the TopLine President, I spearhead the onboarding process and outreach initiatives for our partnerships.- Drive the onboarding, retention, and remediation efforts for our TopLine Radio partners.- Train radio sales teams to help them optimize their TopLine experience, onboard new radio AE's and management to TopLine.- Lead new partner launches to ensure a smooth integration with our TopLine product.- Collaborate internally to ensure seamless execution of onboarding strategies and outreach initiatives.- Develop and execute campaigns to engage partners, including proactive outreach strategies for Radio partners.-Utilize internal CRM system for partner management.

Atlanta, Georgia, United States

- Support Nielsen Audio Account Managers with client renewals and new ratings subscribers.- Support the top 30 Audio Broadcast Companies with corporate multi-market level research, access support, and market level sample and key metrics reports. - Develop and deliver radio station presentations and research to highlight competitive advantages in to subscribers in over 300 rated Nielsen defined radio metros.- Train and service subscribing broadcasters in Diary and PPM markets.

Atlanta, Georgia, United States

Responsibilities include providing expert client support for Arbitron's Largest Group Accounts. I demonstrate a thorough knowledge of Arbitron's Diary and PPM software, data, methodology and product offerings. I am responsible for training and servicing 16 markets of broadcasters across the southeast, helping radio Account Executives, management, and radio station programmers understand how to utilize their ratings data and market/position their radio stations, generate qualitative one-sheets, develop stories and attain client success stories, and host National Webex training classes on both diary and PPM methodologies and software.

Account Executive for WKHX-FM, WYAY-FM and Radio Disney (Atlanta, GA). I was able to retain the vast majority of my local direct clients based upon the solid relationship fostered with previous broadcaster and was also given an account list of local direct and agency clients to manage and grow. Successfully sold NASCAR sponsorships and Radio Disney promotions.

As an Account Executive for Clear Channel in Atlanta, GA, I built a strong client base, developed marketing campaigns through local direct and agency radio spot advertisement, Internet streaming, and non-traditional radio. I developed comprehensive client proposals and design media kit materials. I worked closely with, and gained a deep understanding of: production, traffic, continuity, and promotions.

Serving as an Account Executive for Clear Channel in Salisbury/Ocean City, MD, I represented one primary radio station and six secondary radio stations. I built a client base through cold calling and direct business prospecting, I worked through detailed Client Needs Analysis information, solution-based selling, wrote my own scripts, designed my own proposals, and established solid and trusting relationships with clients.

Allentown, Pennsylvania Area

Throughout my college days, I worked at Clear Channel Radio in Allentown, PA. I started my glory days there as a mascot for WAEB-FM (B104). Yes, I played the part of a giant bee. I would like to add that I was the BEST Bee they ever had! I also teched remote events and aided at various events (pool and park patrol,etc). This was mainly a job that I did over my summer breaks and it helped me to get my foot in the door. I always tell people that my radio career began as a mascot, here it is in black and white, it is as true as it gets! I am thankful to this day for that opportunity as it got me where I am today!