Trish Craig

Trish Craig Email and Phone Number

Director of Partner Success - Sales Intelligence @ Futuri
Cumming, GA, US
Trish Craig's Location
Cumming, Georgia, United States, United States
Trish Craig's Contact Details

Trish Craig personal email

n/a
About Trish Craig

With over two decades of experience in the media industry, I have had the privilege of immersing myself in the audio side of the field. My journey has been one of continuous growth & learning:Diverse Radio Sales Experience: My career began with a fulfilling three-year stint in local radio sales. During this time, I had the opportunity to navigate both small & large markets, gaining invaluable insights into the nuances of the industry.Passion for Training: I transitioned into a role as a radio trainer with Nielsen, formerly known as Arbitron. Here, I had the honor of imparting my knowledge to fellow radio salespeople & programmers, equipping them with the skills needed to excel in their roles.Client Service Excellence: Over the course of near 18 years, my journey at Nielsen has been truly rewarding. Currently serving as the Manager of Group & Local Client Operations, I support the Top 30 radio broadcast groups. Moreover, I provide support to all subscribing local radio groups in the 300+ measured radio markets across the U.S., including our internal Audio sales team.Data-Driven Insights: My expertise lies in leveraging quantitative & qualitative data to craft customized PowerPoint presentations. These presentations empower our radio groups to position themselves effectively in their markets, attracting advertisers, agencies, & media buyers. I specialize in data trend analysis, using Microsoft PowerPoint and Excel to create visually compelling, easily digestible reports.Recognized Excellence: Throughout my career, I have consistently been a 100% award winner year after year at Nielsen. I've also had the distinct honor of being named the Training Service Consultant of the Year and the Audio Client Service Person of the Year.A Passion for Problem Solving: I'm driven by my passion for helping others and my reputation as a trusted resource and reliable "go-to" person. I thrive on challenges, thinking creatively to find solutions, and my competitive nature fuels my motivation for success and results.Master of Time Management: I pride myself on exceptional time management skills, multi-tasking abilities, and unwavering organization. My mindset is firmly rooted in growth, always seeking new opportunities to learn and expand my horizons.

Trish Craig's Current Company Details
Futuri

Futuri

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Director of Partner Success - Sales Intelligence
Cumming, GA, US
Trish Craig Work Experience Details
  • Futuri
    Director Of Partner Success - Sales Intelligence
    Futuri
    Cumming, Ga, Us
  • Futuri
    Director Of Topline Partner Success
    Futuri Jan 2024 - Present
    Ohio, United States
    Serving as the pivotal connection between TopLine and its key Radio partners. Reporting to the TopLine President, I spearhead the onboarding process and outreach initiatives for our partnerships.- Drive the onboarding, retention, and remediation efforts for our TopLine Radio partners.- Train radio sales teams to help them optimize their TopLine experience, onboard new radio AE's and management to TopLine.- Lead new partner launches to ensure a smooth integration with our TopLine product.- Collaborate internally to ensure seamless execution of onboarding strategies and outreach initiatives.- Develop and execute campaigns to engage partners, including proactive outreach strategies for Radio partners.-Utilize internal CRM system for partner management.
  • Nielsen
    Manager, Group & Local Client Operations
    Nielsen Nov 2012 - Jan 2024
    Atlanta, Georgia, United States
    - Support Nielsen Audio Account Managers with client renewals and new ratings subscribers.- Support the top 30 Audio Broadcast Companies with corporate multi-market level research, access support, and market level sample and key metrics reports. - Develop and deliver radio station presentations and research to highlight competitive advantages in to subscribers in over 300 rated Nielsen defined radio metros.- Train and service subscribing broadcasters in Diary and PPM markets.
  • (Former Arbitron Inc) Nielsen
    Sr. Radio Training Service Consultant
    (Former Arbitron Inc) Nielsen Nov 2005 - Nov 2012
    Atlanta, Georgia, United States
    Responsibilities include providing expert client support for Arbitron's Largest Group Accounts. I demonstrate a thorough knowledge of Arbitron's Diary and PPM software, data, methodology and product offerings. I am responsible for training and servicing 16 markets of broadcasters across the southeast, helping radio Account Executives, management, and radio station programmers understand how to utilize their ratings data and market/position their radio stations, generate qualitative one-sheets, develop stories and attain client success stories, and host National Webex training classes on both diary and PPM methodologies and software.
  • Abc Radio
    Account Executive
    Abc Radio Aug 2005 - Nov 2005
    Account Executive for WKHX-FM, WYAY-FM and Radio Disney (Atlanta, GA). I was able to retain the vast majority of my local direct clients based upon the solid relationship fostered with previous broadcaster and was also given an account list of local direct and agency clients to manage and grow. Successfully sold NASCAR sponsorships and Radio Disney promotions.
  • Clear Channel Radio
    Account Executive
    Clear Channel Radio Nov 2002 - Jun 2005
    As an Account Executive for Clear Channel in Atlanta, GA, I built a strong client base, developed marketing campaigns through local direct and agency radio spot advertisement, Internet streaming, and non-traditional radio. I developed comprehensive client proposals and design media kit materials. I worked closely with, and gained a deep understanding of: production, traffic, continuity, and promotions.
  • Clear Channel Radio
    Account Executive
    Clear Channel Radio Aug 2002 - Nov 2002
    Serving as an Account Executive for Clear Channel in Salisbury/Ocean City, MD, I represented one primary radio station and six secondary radio stations. I built a client base through cold calling and direct business prospecting, I worked through detailed Client Needs Analysis information, solution-based selling, wrote my own scripts, designed my own proposals, and established solid and trusting relationships with clients.
  • Clear Channel Radio
    Tech, Etc.
    Clear Channel Radio Jun 1998 - Jun 2002
    Allentown, Pennsylvania Area
    Throughout my college days, I worked at Clear Channel Radio in Allentown, PA. I started my glory days there as a mascot for WAEB-FM (B104). Yes, I played the part of a giant bee. I would like to add that I was the BEST Bee they ever had! I also teched remote events and aided at various events (pool and park patrol,etc). This was mainly a job that I did over my summer breaks and it helped me to get my foot in the door. I always tell people that my radio career began as a mascot, here it is in black and white, it is as true as it gets! I am thankful to this day for that opportunity as it got me where I am today!

Trish Craig Skills

Advertising Radio Advertising Sales Broadcast Media Planning Digital Media Radio Broadcasting Media Buying Social Media Marketing Radio Advertising Digital Strategy Integrated Marketing Digital Marketing Social Media New Media Promotions Copywriting Salesforce.com Graphic Design Broadcasting Powerpoint Development Lync Server 2010 Account Management

Trish Craig Education Details

Frequently Asked Questions about Trish Craig

What company does Trish Craig work for?

Trish Craig works for Futuri

What is Trish Craig's role at the current company?

Trish Craig's current role is Director of Partner Success - Sales Intelligence.

What is Trish Craig's email address?

Trish Craig's email address is tr****@****ail.com

What schools did Trish Craig attend?

Trish Craig attended Elizabethtown College.

What skills is Trish Craig known for?

Trish Craig has skills like Advertising, Radio, Advertising Sales, Broadcast, Media Planning, Digital Media, Radio Broadcasting, Media Buying, Social Media Marketing, Radio Advertising, Digital Strategy, Integrated Marketing.

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