Patricia Derry Email & Phone Number

Ca

A seasoned design consultant with a proven track record in creating innovative, market-ready products tailored to a diverse clientele. Expertise spans custom product design, brand strategy, and visual asset development for clients such as Hugfun, FabFitFun, Lexington Resources, Happy Tails, Pet Creations, and top Chinese trading companies.-Specializes in designing for Fashion, Pet Products, Toys (both plush and hardlines), and Home Décor.-Delivers comprehensive product design solutions, including tech packs, print/pattern development, packaging, and pitch presentations.-Crafts distinctive logos and cohesive branding kits to enhance market appeal and brand identity.-Provides trend and color guidance, competitive market analysis, and valuable consumer insights.-Curates product assortments that strategically balance aesthetics and commercial viability to meet client sales goals.-Equips clients with visually impactful sales kits and in-depth market insights, driving product success in competitive markets.

New York, Us

Managed all phases of product development, from trend research and analysis to product strategy, approvals, and final packaging, ensuring alignment with customer needs and company objectives.-Originated new product concepts that aligned with customer needs and strategic goals.-Provided clear, targeted trend, color, and material direction to the design team to achieve high-quality results.-Led the design and development process, including silhouette, fabric selection, print, and graphics.-Conducted consumer and product research to identify market gaps and emerging trends.-Set sourcing strategies, managed sampling, and oversaw development to meet cost, quality, and timeline targets.-Acted as the primary contact for accounts, identifying fashion and market trends, competitive insights, and merchandising opportunities.-Developed line lists for each development cycle, optimizing assortments by leveraging bestsellers and addressing assortment gaps.-Oversaw the product lifecycle, identified and resolved production issues, and coordinated with cross-functional teams.-Reviewed product concepts, managed approval processes, and provided designers with actionable feedback.-Ensured the consistent and accurate use of creative assets across all product lines.-Created sales, pitch, and trade show materials to effectively showcase product offerings.-Managed product samples, tracked feedback, and implemented cost optimizations.-Established brand ethos and guidelines to maintain integrity across all in-house brands.-Led product innovation sprints, identified market opportunities, and managed the pipeline, timeline, budget, and development processes.

San Diego, California, Us

Led team that develops product design from concept trend through execution, increasing sales of private brands +32% and IM +46% and private brand penetration +20%. -Managed all phases of seasonal product design and development, aligning with corporate and financial objectives to deliver high-impact product lines.-Researched, delivered, and translated seasonal design and trend direction across colors, fabrics, silhouettes, and graphics.-Developed new brands, identifying market white space, leveraging customer insights, tracking trends, and implementing business strategies to meet financial goals.-Owned the overall design aesthetic and initial assortment strategies, ensuring differentiation across multiple brands and product categories.-Led design selections and approvals, including fabric choices, lab dips, strike-offs, fits, functionality, and product prototyping.-Managed technical design and specifications across all private brand products, covering both soft and hardlines.-Solved design and development challenges related to cost engineering, fabric selection, color accuracy, quality control, and product construction.-Streamlined processes for design and development, including color and fabric approvals, construction protocols, sample approvals, product specifications, and communication with overseas partners.-Cultivated strong vendor relationships, driving cost efficiencies, establishing quality control standards, and managing bills of materials (BOMs).-Directed licensed product lines, creating differentiation for established licenses.-Ensured all packaging and in-store collateral adhered to brand guidelines, maintaining a consistent aesthetic and messaging.-Built and developed high-performing teams, overseeing staff responsible for product design, development, trend forecasting, timelines, and employee growth.-Traveled domestically and internationally for trade shows and product development, gathering insights to enhance product offerings.

Plano, Texas, Us

Responsible for consistently providing product that is on trend, consistent with the market and corporate strategy. Translated concepts and fashion trends consistent with demand, brand image and consumer insights. • Led Trend Presentations identifying global and consumer and cultural trends and presenting macro trends to Leadership and Design and Development teams.• Directed Seasonal Trend Presentations, creating trend boards, PowerPoint Presentations and Trend Vignettes showing themes and product futures.• Developed Corporate Color Palette by brand.• Conducted Assortment Analysis through out the design and buy cycles achieving balance between fashion and key volume drivers and creating synergies across departments and divisions.• Identified items for speed-to-market and phase-out based on trend curve.• Oversaw merchandise flow-in; reducing markdown liability and store labor.• Partnered with Merchandising and Marketing teams; ensuring trend vision executes while establishing key volume drivers.• Responsible for Communicating All Trend and Consumer Insights to key stakeholders in Design, Merchandising and Marketing; identifying actionable product and trend concepts.• Responsible for Growing Business through on trend product, updated consumer experiences and strategic assortment planning.

Burr Ridge, Il, Us

Increased sales +34% with the introduction of collections as an alternative to classification design, promoting incremental sales with cross-merchandised product on high-volume fixtures.• Fully Responsible for Design and Development of private brand merchandise in hardlines and softlines, working in numerous materials• Create Presentation Boards showing color, material and trend direction to Merchandising and leadership.• Responsible for All Product Approvals.• Prepared Tech Packs for manufacturer.• Tracked Design Samples and Ensured all samples were approved in a timely manner, meeting deadlines and cost engineering for production.• Partnered with Make-a-Wish Foundation; granting thousands of wishes to kids through unique product designs.• Ensured that all Designs Met Quality Standards, timelines and overall vision by providing flat sketches, illustrations, specs, and collaborating with overseas production firms.• Partnered with Vendors to ensure customer information tags, product claims and safety standards met government guidelines.

Columbus, Ohio, Us

Managed the design process of seasonal & core gift/home décor collections in numerous materials. Ran the day-to-day operations of the design team. Partnered with leadership to develop initial store concepts for White Barn Candle Company focusing on store design, product design, concept boards and assortment plans.

Built trend boards and mannequins, researched runway and retail trends, maintained trend library. Conducted live fittings and on form, resolving fit issues, reducing costs, resolving technical and fit issues with overseas vendors and suppliers, reviewed and corrected grading to ensure all proportions were maintained throughout the size range, and approved lab dips to eliminate shade bands and color flare.