Patricia Derry Email & Phone Number

CA

A seasoned design consultant with a proven track record in creating innovative, market-ready products tailored to a diverse clientele. Expertise spans custom product design, brand strategy, and visual asset development for clients such as Hugfun, FabFitFun, Lexington Resources, Happy Tails, Pet Creations, and top Chinese trading companies.-Specializes in.

New York, US

Managed all phases of product development, from trend research and analysis to product strategy, approvals, and final packaging, ensuring alignment with customer needs and company objectives.-Originated new product concepts that aligned with customer needs and strategic goals.-Provided clear, targeted trend, color, and material direction to the design team.

San Diego, California, US

Led team that develops product design from concept trend through execution, increasing sales of private brands +32% and IM +46% and private brand penetration +20%. -Managed all phases of seasonal product design and development, aligning with corporate and financial objectives to deliver high-impact product lines.-Researched, delivered, and translated.

Plano, Texas, US

• Responsible for consistently providing product that is on trend, consistent with the market and corporate strategy. Translated concepts and fashion trends consistent with demand, brand image and consumer insights.
• Led Trend Presentations identifying global and consumer and cultural trends and presenting macro trends to Leadership and Design and Development teams.
• Directed Seasonal Trend Presentations, creating trend boards, PowerPoint Presentations and Trend Vignettes showing themes and product futures.
• Developed Corporate Color Palette by brand.
• Conducted Assortment Analysis through out the design and buy cycles achieving balance between fashion and key volume drivers and creating synergies across departments and divisions.
• Identified items for speed-to-market and phase-out based on trend curve.

Burr Ridge, IL, US

• Increased sales +34% with the introduction of collections as an alternative to classification design, promoting incremental sales with cross-merchandised product on high-volume fixtures.
• Fully Responsible for Design and Development of private brand merchandise in hardlines and softlines, working in numerous materials
• Create Presentation Boards showing color, material and trend direction to Merchandising and leadership.
• Responsible for All Product Approvals.
• Prepared Tech Packs for manufacturer.
• Tracked Design Samples and Ensured all samples were approved in a timely manner, meeting deadlines and cost engineering for production.

Columbus, Ohio, US

Managed the design process of seasonal & core gift/home décor collections in numerous materials. Ran the day-to-day operations of the design team. Partnered with leadership to develop initial store concepts for White Barn Candle Company focusing on store design, product design, concept boards and assortment plans.

Built trend boards and mannequins, researched runway and retail trends, maintained trend library. Conducted live fittings and on form, resolving fit issues, reducing costs, resolving technical and fit issues with overseas vendors and suppliers, reviewed and corrected grading to ensure all proportions were maintained throughout the size range, and approved.