Trish James Email & Phone Number

• Lead brand-related initiatives such as organization's brand presence, trade shows, sales materials, and B2B communication
• Lead & coordinate business-to-business strategy and communication
• Lead & manage corporate partnerships
• Manage brand guidelines and coordinate the creative design of items including but not limited to: in-store signage, and other printed materials
• Develop digital and social media strategy
• Lead & coordinate yearly strategy meetings

Orlando, FL

• Responsible for creating and executing strategic plan and creative positioning associated with brand development, consumer outreach, in-store campaigns, and digital promotions.
• Oversees staff and manages day-to-day organizational operations and budget.
• Develops and maintains positive relationships with suppliers, sponsors, and retail partners.
• Generates new opportunities for growth, brand awareness, and partnerships with like-minded brands across the produce and grocery industries.

• Responsible for creating retail marketing events and promotions for clients in the produce industry, focused on driving sales and case movement.
• Developed and implemented initiatives such as in-store sampling events, consumer sweepstakes, in-store merchandising promotions and consumer educational pieces for grocery retailers across the country.
• Coordinated logistics of in-store events and maintained a constant, positive ROI while driving consumer trial and sales.

• Responsible for sales, gross margin and shrink P&L commitments for the Seafood and Produce departments.
• Collaborated with corporate teams on item selection for the weekly circular and in-store sale features.
• Provided feedback and guidance into department’s pricing strategy to obtain gross margin commitments.
• Led the store departments to effectively merchandise, drive sales and customer solutions. Monitored performance and compliance of corporate and banner initiatives.
• Compiled market and consumer information to identify local opportunities. Analyzed competitive ad/ promotional activities to review programming effectiveness vs. competition.

• Responsible for the creation and communication of Division and Corporate Electronic Marketing, Catalina and other Special Marketing programs, sweepstakes and initiatives including Pharmacy Acquisitions, Eagles.
• Responsible for consignment ticket programs with Dorney Park, Philadelphia Zoo, Adventure Aquarium, Blue Mountain Ski, Flower Show and Sukkot Festival.
• Coordinated and implemented SuperCard consumer loyalty programs, both in-store and direct mail.
• Maintained 3rd party relationships to drive incremental sales to the business such as E-ZPass Go Paks, Comcast Tix, Gift Card Mall and Vestcom Shelf Labels.
• Managed logistics and support of in-store events and activities such as Customer Appreciation Events, Grand Openings and Open House Sales Events.
• Oversaw Department Specialist in daily and weekly functions of the Local Marketing Department.

• Provided analysis for weekly electronic promotions, Department 19 sales, Division continuity programs and clubs, competitor openings and special sales initiatives including Front Cover coupons, 10 Hour Sales and Lost.
• Coordinated Special Marketing pages for monthly mailer by working with the Category Managers, Advertising Department and vendor community.
• Closely worked with the e-Commerce business coordinating all Corporate and Division special promotions and managing the e-Commerce marketing plan and budget.
• Effectively communicated to the Store Operations Team on electronic and special marketing programs and initiatives.
• Oversaw and delegated daily customer service issues from the Electronic Marketing department averaging 15 to 25 per week. Oversaw the daily and weekly tasks associated to the Acme’s 1% TapeSaver Program.

- Gathered and analyzed sales data & prepared reports to track daily company sales, sales trends, sales impacted by competitors and new store openings. - Acted as liaison between stores, Help Desks and Store Operations Support department. - Coordinated and monitored schedules, attendance and vacations of department personnel and Special Pay associates..

• Acted as the liaison between video game and supply vendors, video game buyers, distribution warehouse and over 1,100 retail stores nationwide.
• Coordinated incoming and outgoing weekly marketing shipments including various time-sensitive point-of-sale materials and supplies.
• Organized and delegated instruction on the creative production of various point-of-sale and branding materials for in-store distribution and direct mail advertising.
• Coordinated in-store special marketing events such as Grand Openings, New Release Events, Pre-release Parties and autograph signings.
• Responsible for creating and writing the editorial content for the company catalog. - Coordinated in-store special marketing events such as Grand Openings, New Release Events, Pre-release Parties and autograph.

• Developed promotions and marketing for mall marketing events, sales and lease based advertising.
• Assisted in the creation of company catalog.
• Organized and implemented reports and guidelines to aid in co-op tracking for the Marketing and Merchandising Departments.

Certificiate In Food, Nutrition, And Health

Education record