Trish James Email & Phone Number

• Lead brand-related initiatives such as organization's brand presence, trade shows, sales materials, and B2B communication• Lead & coordinate business-to-business strategy and communication• Lead & manage corporate partnerships • Manage brand guidelines and coordinate the creative design of items including but not limited to: in-store signage, and other printed materials • Develop digital and social media strategy• Lead & coordinate yearly strategy meetings • Manage & respond to press inquiries as well as trade and consumer PR opportunities• Develop & manage trade strategy, ads, and calendar• Lead Healthy Family Project's team, programs, and initiatives

Orlando, Fl

• Responsible for creating and executing strategic plan and creative positioning associated with brand development, consumer outreach, in-store campaigns, and digital promotions. • Oversees staff and manages day-to-day organizational operations and budget. • Develops and maintains positive relationships with suppliers, sponsors, and retail partners. • Generates new opportunities for growth, brand awareness, and partnerships with like-minded brands across the produce and grocery industries.

• Responsible for creating retail marketing events and promotions for clients in the produce industry, focused on driving sales and case movement. • Developed and implemented initiatives such as in-store sampling events, consumer sweepstakes, in-store merchandising promotions and consumer educational pieces for grocery retailers across the country. • Coordinated logistics of in-store events and maintained a constant, positive ROI while driving consumer trial and sales.

• Responsible for sales, gross margin and shrink P&L commitments for the Seafood and Produce departments. • Collaborated with corporate teams on item selection for the weekly circular and in-store sale features. • Provided feedback and guidance into department’s pricing strategy to obtain gross margin commitments. • Led the store departments to effectively merchandise, drive sales and customer solutions. Monitored performance and compliance of corporate and banner initiatives. • Compiled market and consumer information to identify local opportunities. Analyzed competitive ad/ promotional activities to review programming effectiveness vs. competition.

• Responsible for the creation and communication of Division and Corporate Electronic Marketing, Catalina and other Special Marketing programs, sweepstakes and initiatives including Pharmacy Acquisitions, Eagles Partnership, TapeSaver Program, E-Commerce and Competition Planning. • Responsible for consignment ticket programs with Dorney Park, Philadelphia Zoo, Adventure Aquarium, Blue Mountain Ski, Flower Show and Sukkot Festival. • Coordinated and implemented SuperCard consumer loyalty programs, both in-store and direct mail. • Maintained 3rd party relationships to drive incremental sales to the business such as E-ZPass Go Paks, Comcast Tix, Gift Card Mall and Vestcom Shelf Labels.• Managed logistics and support of in-store events and activities such as Customer Appreciation Events, Grand Openings and Open House Sales Events. • Oversaw Department Specialist in daily and weekly functions of the Local Marketing Department.

• Provided analysis for weekly electronic promotions, Department 19 sales, Division continuity programs and clubs, competitor openings and special sales initiatives including Front Cover coupons, 10 Hour Sales and Lost and Diminished mailers. • Coordinated Special Marketing pages for monthly mailer by working with the Category Managers, Advertising Department and vendor community. • Closely worked with the e-Commerce business coordinating all Corporate and Division special promotions and managing the e-Commerce marketing plan and budget. • Effectively communicated to the Store Operations Team on electronic and special marketing programs and initiatives. • Oversaw and delegated daily customer service issues from the Electronic Marketing department averaging 15 to 25 per week. Oversaw the daily and weekly tasks associated to the Acme’s 1% TapeSaver Program.

- Gathered and analyzed sales data & prepared reports to track daily company sales, sales trends, sales impacted by competitors and new store openings. - Acted as liaison between stores, Help Desks and Store Operations Support department. - Coordinated and monitored schedules, attendance and vacations of department personnel and Special Pay associates. - Maintained various databases including payroll information, sales queries, services files, store listings and public mailing lists. - Used economic research and analysis to create and maintain monthly Consumer Price Index report.

• Acted as the liaison between video game and supply vendors, video game buyers, distribution warehouse and over 1,100 retail stores nationwide. • Coordinated incoming and outgoing weekly marketing shipments including various time-sensitive point-of-sale materials and supplies. • Organized and delegated instruction on the creative production of various point-of-sale and branding materials for in-store distribution and direct mail advertising. • Coordinated in-store special marketing events such as Grand Openings, New Release Events, Pre-release Parties and autograph signings. • Responsible for creating and writing the editorial content for the company catalog. - Coordinated in-store special marketing events such as Grand Openings, New Release Events, Pre-release Parties and autograph signings. - Responsible for creating and writing the editorial content for the company catalog. - Interfaced with video game vendors and buyers to sell in-store marketing vehicles and co-op using interpersonal communication skills. - Utilized databases and spreadsheets to effectively manage the coordination of marketing information and direction to retail stores. - Supported company initiatives including re-branding, ESRB (Entertainment Software Rating Board) education and New Release Marketing.

• Developed promotions and marketing for mall marketing events, sales and lease based advertising. • Assisted in the creation of company catalog.• Organized and implemented reports and guidelines to aid in co-op tracking for the Marketing and Merchandising Departments.

Certificiate In Food, Nutrition, And Health

Education record