Trisha Keast Email & Phone Number

Remote

Grand Ledge, Michigan, United States

Lansing, Michigan, United States

Create and execute the go-to-market strategies that include retention strategies and campaign management Create the product positioning by assessing the competitive landscape and defining the products' differentiated value propositions. Participate in the development of products' attributes and pricing. Partner with product owner, sales team, and Experience Design to execute marketing plans and design the optimal customer experience with the product and company that achieve business goals. Develop success measurement strategy to determine marketing attribution and conversion targets. Partner with product owners to influence product pricing and bundling strategies, as well as plan new product launches and manage the cross-functional implementation of those launches.

Market MSMS’s products and services to current and potential members through promotional activities and the use of Social Media platforms.Provide competitive research and analysis support.Sell and coordinate advertisements with respect to MSMS’s communications vehicles; as well as manage sales opportunities for MSMS’s subsidiary services.Develops and maintains relationships with clients and business partners.Identify and research new markets, products and programs.

Hotel Contract NegotiationEvent PlanningEvent Sponsor and Exhibitor SalesEducational Webinar Development

East Lansing

Media Relations, Social Networks, Communications, Event Marketing, etc.

Okemos, Mi

Membership retention and recruitment, educational planning, CME management, accreditation

Okemos, Mi

media tracking, press releases, administrative work