Guiding Wind Creative is a holistic branding agency focused on creating narrative based branding aimed at helping companies emotionally connect with their audiences. We help brands tell their audience the tale of who they are at their very core, help them focus on the impact their products have made, an agency that helps brands showcase the lives they have changed, and carry these real-life stories like badges of honour. We want to help founders look at branding as a long term but a highly impactful endeavour and create brands that become timeless.Guiding Wind is your cornerstone to timelessness, no matter what stage of growth you are at: conceptualisation, to launch, to hyper-growth. We understand that a brand’s success is not just a goal but a continuous process fuelled by innovation, authenticity, and a narrative that resonates with your audience. As your narrative-focused partner, we begin contributing at a very early stage and continue to scale, with brand strategy, logo design, product design, website creation, social media and leadership branding, public relations, outdoor branding and more.

- Solely responsible for creating all PR communication, aimed at increasing brand awareness amongst Indian students and parents- Write, edit, and manage articles published on the Toppr Blog, aimed at establishing Toppr's authority in the ed-tech industry- Create copy for national level brochures, flyers, standees, digital marketing campaigns, and push notifications- Brainstorm ideas for social media campaigns, provide briefs to designers- Create website copies in collaboration with design, tech, and SEO teams.- Create engaging and interesting social media content across various platforms like Facebook, Instagram, Twitter, and LinkedIn- Create product communication copies across mediums like Push Notifications, In-app and Web pop-ups, and SMS- Curate, edit, and quality check video scripts

- Created Instructor Guides and training content for a Canadian pension giant.- Played a vital role in the creation of templates and workflows for the team.- Excelled in comprehensively structuring complex content and thus helping get the point across in the most concise way possible.- Conducted numerous training seminars and guided peers in an effort to improve the overall quality of work done.

- Outlined and executed a detailed strategy for our product QuoDeck’s blog to increase inorganic traffic, including content for social outreach, infographics, and posts.- Worked on setting up various partnerships with notable bloggers to spread awareness about micro- learning and game-based learning via QuoDeck’s blog.- Created and executed POAs for various social media campaigns for QuoDeck’s social media pages.- Developed innovative ways to represent content to enhance learner absorption rates for various Fortune 500 companies.

- Handled content and engagement on social media.- Given multiple tasks of brainstorming ideas and concepts for blog posts and game content.