Trishna Patel Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Currently lead our consumer product experience comprising of teams that focus on driving enrollment rate, onboarding rate, engagement, and retention. Teams include: - Enrollment & Onboarding- Exercise Therapy- Computer Vision- ProgressionNovember 2023 - June 2024. Lead the Early Experience neighborhood comprising of 4 teams focused on: Registration, Enrollment, Authentication, Onboarding, Activation, & Progress Tracking.

San Francisco, California, Us

Managed 2 teams across 3 different domains:Exercise therapy- Delivered robust audio cues that improved retention by 1pp- Proved out that our non- motion tracking experience was a net positive to retention (+2pp) and engagement metrics (+7%) compared to our hardware based motion tracking experience. This provides critical proof points to support the transition to Computer Vision motion tracking. - Supported the team’s focus on app quality issues: out of memory issues, slow loading of visual and audio assets- Co-led the launch of time based exercises as opposed to rep based. Neutral results but the team gathered critical learnings for v2.Onboarding - Led the team on initiatives that improved onboarding rate by 3pp focusing on streamlining the flow.- Built the business case to spin up a team to focus on authentication, specifically passwordless login, identifying login rates as a critical driver for increasing onboarding rates.Progress Tracking - Rose up to the challenge to lead a tiger team focused on retention loops.- Enabled the team to launch 9 experiments in 10 weeks including testing into: streaks, challenges, redesigning our progression surface areas, adding more badges, and testing into early engagement incentives. - Improved engagement YoY by 40%- Partnered with Growth to identify opportunities to amplify in-app features via push notification and email.

San Francisco, California, Us

Led our core Exercise therapy experience:- Led the transition of the app using cartoon illustrations demonstrating exercises to video based guidance (video content development, defined creative tone/assets, scaled video production across our exercise library, defined in-app UX) - Developed and launched audio guidance with our exercises using text-to-speech and then a custom AI voice. - Set the 2+ year product vision for exercise therapy

San Francisco, California, Us

Exercise Therapy.- Drove improvements in sensor quality: sensor connectivity, calibration, motion tracking accuracy. - Led the product definition, discovery and analysis on Computer Vision.

Denver, Co, Us

Focused on repeat use and driving a consumer's AOV. Strong track record of designing A/B Tests:- Cross sells within check out flow- improved CVR on 2nd bookings by 12%- Personalized recommendations for return users- improved bookings/session by 13%- Logging in without a password- improved login CVR by 37%- Add-to-Cart functionality on fixed price tasksThis led to the discovery and unlock of home services bundles and seasonal packages of services. For example: Summer home care package that included lawn mowing, window cleaning, and power washing or, a annual deep cleaning packages that included maid services, window cleaning, gutter cleaning, and air duct cleaning. Redesigned the consumer portal that included:- An updated information hierarchy- Visual refresh- Cross sells/recommendations of home service tasks

Denver, Co, Us

Launched A/B tests to drive Service Professional retention which resulted in a 2pp lift in retention rates.- Features focused on transparency of spend on leads and ROI- Designed for the Mobile App

Denver, Co, Us

Designed and launched a subscription product for enterprise service professionals capturing prepaid revenue $30M/yr.Iterated and re-launched a product for service professionals cancelling to improve incremental revenue $24M/yr and retention.

Top 10 Finalist, Best Entrepreneurial Project Nominee.Offered $150K seed investment.Accepted into IE Venture Lab startup accelerator to explore market opportunities and incubate ideas. Validated and assessed product market fit, customer journey and business model for a network of healthcare providers. Designed, developed and launched a Minimum Viable Product. Achieved a 7% conversion rate.Negotiated contracts, on-boarded medical practices. Enabled practices with telemed capabilities to increase patient reach. Improved the health prospects of chronically ill patients. Became comfortable with pitching to large audiences, building a team and iterating on the revenue model and practitioner acquisition strategy.

Conducted a market assessment on value based care and administering bundled payments in the healthcare industry. Analyzed approaches to Centers of Excellence designation and compiled learnings from CMS BPCI program. Delivered a recommendation on opportunities for elective surgery programs with a bundled payment reimbursement methodology.

Santa Clara, California, Us

Client- Tech Company, World Wide Public Sector Project Goal: to increase Azure cloud services sales within the Public SectorDesigned a global pilot program experimenting with sales strategies.Conducted a gap analysis of current sales strategy through interviews with Government Account Management teams. Monitored pilot program progress, captured learnings and shared updates with Microsoft team on a weekly basis.Developed a modified strategy based on pilot learnings and created handbook introducing new go-to-market strategy.Client- Tech Company, World Wide Public Sector, Digital Marketplaces Project Goal: to make the Windows Store for Business and AppSource marketplaces more Public Sector friendly.Analyzed feedback from key Public Sector stakeholders to develop a product features list.Prioritized product features using the KANO model, worked with cross-functional teams to obtain internal buy-in.Built a business case for product features as a part of a negotiation strategy to include features onto the product roadmap.

Santa Clara, California, Us

Santa Clara, California, Us

Client- Consumer Food Products Company, Information SystemsProject Goal: to manage 4 workstreams for the Customer Order team in an SAP ERP implementation. Managed testing cycles, prioritized product backlog for engineering team, and ensured on-time delivery of fixes.Removed development roadblocks for the engineering team.Facilitated open channels of communication between engineers, business analysts and cross-functional teams.Became the point of contact in meetings on code development progress and risks with leadership.Guided the team to a successful launch. Gained the respect of a seasoned engineering team despite a functional background.

Santa Clara, California, Us

Client- Consumer Foods Product Company, Information Systems Project Goal: to own full product lifecycle for SAP Reporting and Analytics tool for the Customer Order team.Led strategy and concept development, requirements gathering, user acceptance testing, and post-launch analysis phases.Analyzed legacy report usage data trends and conducted interviews to prioritize product requirements.Wrote functional specifications on report design and data structures for the technical team. Represented the business user and advocated for them in technical and senior management meetings.Created training curriculum for the reporting tool and led training sessions for +200 business users.Became a Subject Matter Expert on tool and advised on future product roadmaps.

Master Of Business Administration - Mba, Strategy

Study Abroad, International Business

Bachelor’S Degree, International Business, Finance, Political Science

Education record