Professor Patricia Riddell has a unique combination of skills that allows her to bring neuroscience solutions to individuals and organisations. Patricia Riddell received a BSc from the University of Glasgow, continued to study for an MSc at Imperial College and then was awarded a doctorate from the University of Oxford. Patricia Riddell is Professor of Applied Neuroscience. One of her main research interests is the ways in which neuroscience can be applied in the business world, supporting and extending our understanding of human behaviour. She collaborates with colleagues at Ashridge, Cranfield and Henley Business School researching aspects of leadership. In collaboration with Ian McDermott and International Teaching Seminars, Patricia Riddell provides access to Applied Neuroscience through in-house training, consultancy and public programmes. Patricia Riddell and Ian McDermott combine the latest neuroscience with practical means to immediately impact real world challenges facing individuals, teams and organisations. Patricia Riddell has worked for Kaizen Training, where she developed customised neuroscience solutions for Sage Publishing. With colleagues from Ashridge Business School, she has also developed training in the Neuroscience of Leadership for the Foreign and Commonwealth Office. She is on the faculty of Henley Business School. The current revolution in our understanding of the complexities of human behaviour provides an opportunity to use our brains better. Understanding and communicating this information requires a new breed of professional both with expertise in neuroscience and experience in real world issues. Patricia Riddell’s range of experience and expertise is exquisitely suited to this role. She enjoys working at the interface between science and the business world, and finds this role challenging and exciting. You can find out more by visiting Patricia's website (www.patriciariddell.com).