Brand Manager
MARKETING/CATEGORY MANAGER Scott and Co Ltd － Mauritius - www.scott.mu- Proven track record in building strong customer and supplier relationships that grow business- Identify ways to build and maintain client/customer relationships, while working to mitigate, churn and drive engagement, upsell, cross-sell and build brand awareness.- Forecasting and account planning- Develop and manage business/brand specific content- Manage agencies and freelance resources efficiently- Category Management - Ensure that projects and campaigns are proceeding according to scope, schedule, budget and quality standards.- Collaborate with marketing, product and sales teams on account segmentation to ensure we are targeting the ideal prospects.- Define, measure and report the performance of all marketing channels/campaigns and assess against ROI and KPI goals- Digital content conceptualizing, writing and editing - Manage market research requirements and insight generation- Lead and manage all packaging development projects and product innovation.- Measure, analyze and report on brands performance against agreed-upon metrics, working cross-functionally to identify gaps and action plans to course-correct as campaigns progress.- Conduct market research and analysis to understand the competitive landscape and help establish product differentiators
