Bookkeeping for small businesses. Specialist in smart bookkeeping solutions that keep small business owners focused on growing their business. With a secretarial diploma, a Marketing degree and a recent Certificate IV in Bookkeeping, I offer a complete set of services to help small businesses in and around Balwyn.

Consumer market research for clients. Design of online and face to face surveys. Conducting surveys. Analysing results.

Analysed digital content bundling and anti-bundling strategies by academic research and competitor analysis. Developed a frame-work for an upstream content provider to fight against downstream content bundlers. Reported conclusions and presented a suite of recommendations to the management.Designed and conducted a consumer research program to investigate recommendations. Made phone and in-person interviews of around 100 consumers in England, Republic of Ireland, Norway, Sweden, Germany and Denmark. Summarized and presented statistical analysis of the research. Assisted NAVTEQ market research and questionnaire design and analysis.

Managed marketing activities for regional offices (Hong Kong and Singapore). Managed merchandising and PR materials used in B2B marketing campaigns. Liaised with advertising and marketing agencies. Running training and provided standard marketing materials to other units and briefed agency for print campaign in finance sector magazines. Developed Business-to-business Marketing Strategies. Organised two international conferences in Hong Kong and Singapore.

Managed brands development for Oreo, Ritz, Chips Ahoy!, Trakinas, and Honybran. Planned the marketing campaign for each product. Integrated and developed Marketing Communication strategy with Agencies. Planned and evaluated the total marketing program such as statistical analysis. Created new product concept and prepared sales forecast for production planning and retail distribution. Designed and conducted market research. Identified target retail coverage in order to achieve sales growth.