Managed a Fashion Team ranging from 3 to 40 experts. Improved brand exposure via both traditional and innovating channels. Upgraded and maintained online branding resources including web pages, email, and social media. Initiated high value email campaigns, fashion events, celebrity gifting, editorial send outs and seasonal PR strategies. Booked models and the Fashion Glam Squad. Supervised and produced photo shoots and look books. Utilized key media relations to effectively brand.

Served as a valuable part of the creative team in charge of cross-promotional partnerships with global business partners, professional athletes, recording and entertainment stars. Learned best practices in guerilla marketing, blogging and social networking to boost brand equity. Ensured projects met budget, schedule and client expectations. Tasked with duties such as Event and Tour Manager for multiple special events. Specific projects available upon request.Key AchievementsIdentified particular needs for product launches, media campaigns, branding and general talent relations to produce special events, celebrity seeding and product integration strategies.Led well-received product placement initiatives in movies, TV and music videos.Chaired meetings with leading record labels production companies artists, management and producers to brainstorm strategies for brand success.

Collaborated with the Director of Operations and Account Executives to develop marketing plans for clients including TJ Maxx, Marshalls Sam Adams, Milky Way, Starburst and Heineken. Oversaw financial duties related to media projects. Analyzed market data to write reports and prepare estimates. Key AchievementsSupervised promotional events for a diverse demographic.Worked with a team to Integrate mobile promotions, product demonstrations and sampling programs.Traveled when needed to a wide range of mobile marketing and promotional events.

Music/Talent Crossover Department Administrator, 2000-2005Multi-tasked to coordinate several ongoing projects simultaneously. Pitched and booked talent for casting directors and talent buyers for film, TV, commercial projects and concert bookers. Integrated marketing talents with A list talent to develop unique graphic arts, merchandising, sales, promotions, video and publicity for a wide range of projects under tight deadlines. Partnered with US and international Managers, Record Executives, Producers, Directors, Casting Directors and attorneys in defining talent use, creating marketing proposals, project budget and fulfilling contract terms.Key ProjectsJennifer Lopez live in Puerto Rico on NBCUsher: Evolution 8701: Live in Concert DVDPuff Daddy Live in ConcertNas Live at the House of BluesNick Lachey (98 Degrees) Live in ConcertRuff Ryder and Cash Money ConcertLil Kim Live at Summer JamNelly Live in Concert with Destiny’s ChildAdministrator, 1996-2000Began with ICM in offering full service administrative support to Phil Casey, Senior VP, Music Department including in-depth research of new artists for development. Oversaw AR/AP, tracking deposits, vendor contracts and ticket count files. Served as a liaison between multiple clients and the record label. Administered the executive calendar such as VIP meetings, auditions, flight/hotel schedules and logistics.