For over three decades I have lived and breathed brands...some great, some small, some that do good, others that don't. I have created and built my own brands. I have worked for corporate brands as well as some of the agencies that work to grow them. I am fascinated by what attracts consumers to brands, and how it changes with shifts in culture.I am a seasoned workshop facilitator and group moderator and have helped build brands across all industries and all around the world. I have worked with global brands such as Cadbury, Kraft, Mercedes Benz, Shell, Heineken and Revlon, as well as more local brands such as Blue Tongue Beer, Bubs Infant Formula, Maggie Beer Products and Patties Foods.Unlocking business and brand growth through applying deep, enduring consumer insight to brand and innovation strategy is my sweet spot. With over 30 years in client-side & agency roles (including my own consultancy), I have seen great shifts as well as nuanced changes in consumer and shopper behaviour, and I've seen how brands continually have to flex to meet their needs. I have seen various research methodologies come in and out of vogue, but the power of deep, consumer behavoural insight never changes. Insight can come from many places - sometimes formal research, other times observation - but there is no doubt, when a skilled researcher unearths a true insight, there is an AHA moment that can change the course of a brand, and especially when that insight is applied with a practical understanding of the commercial realities of running a business.In addition to helping grow other people's brands, I am also a brand creator and entrepreneur in the health & wellness space, with Rubifresh Skincare & Wellness, my passion project.For questions or discussions about consumers & brands, large or small, please don't hesitate to reach out. 💕