Tristan Joo

Tristan Joo Email and Phone Number

Executive with proven experience in broad sensors/imaging/optics fields w/ specialty in GM, BD, PM, Marketing & Strategy w/ small & global organizations. Currently VP of N. America Bus Dev & Corporate Marketing @poLight. @ poLight ASA
Tristan Joo's Location
San Francisco Bay Area, United States, United States
Tristan Joo's Contact Details
About Tristan Joo

Tristan is a highly accomplished executive with 28+ years of extensive experience in the Mobile / Consumer and connected IoT markets, delivering world's 1st H/W, S/W and integrated solutions across advanced sensors/imaging/optics, semiconductor, wireless & OEM devices. His specialty is in creating/managing & marketing complex technology solutions effectively and developing new business and ecosystems (esp. in Asia & N. America), with current passion in building "smart sensing" solutions such as ambient light, gesture, biometrics, audio, 3D sensing / imaging or tunable optics at the edges of AI/IoT networks. He also brings proven leadership, multicultural and geographically diverse team management, deal making, executive communications skills gained at small and global organizations. He loves being the disruptive innovator in face-paced environments, and thrives under pressure, giving order to chaos.Tristan has demonstrated consistent track record of delivering design wins, dynamic revenue (near $0 to $200M+ at 3 co.'s) and profitability growth across all of his employers. In fact, he has led world's 1st disruptive technology solutions deliveries at most of them and scaled the businesses to industry's #1 positions. He started his career as founding PM of Samsung Mobile launching 15 CDMA phones profitably, delivered 100+ DWs with sensors/wireless/imaging semiconductors/modules & S/W system solutions at Ofilm (as VP of BD for camera/3D sensing modules/optics), ams AG (1D/3D ToF sensors as Sr. Dir & GM), Maxim (Mobile optical/environmental sensors), IBM (Wireless/RF, CMOS image sensors), LensVector (solid state tunable optics start-up), Knowles (Intelligent Audio SW), and evangelized/customized Android OS SW after supporting Google on launching the Android open source project (at Wind River Systems). He is currently VP of N. America Business Development & Corporate Marketing at poLight ASA.Tristan is a US Permanent Resident and holds a top-tier MBA and a BSEE degrees. He also served as Board Director at the Wireless Communications Alliance where he orchestrated industry-shaping events around various Mobile/IoT topics with executives from myriad of companies. He also has consulted for various disruptive startups in the SF Bay and Asia. He enjoys all kinds of sports, speaking in public, mentoring, and traveling around the world professionally and personally.

Tristan Joo's Current Company Details
poLight ASA

Polight Asa

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Executive with proven experience in broad sensors/imaging/optics fields w/ specialty in GM, BD, PM, Marketing & Strategy w/ small & global organizations. Currently VP of N. America Bus Dev & Corporate Marketing @poLight.
Tristan Joo Work Experience Details
  • Polight Asa
    Vp, North America Business Development & Corporate Marketing
    Polight Asa Jun 2021 - Present
    Skoppum, Vestfold, No
    • Broadly responsible for North America business development and global corporate marketing.• Shaping the future of tunable optics while empowering customers and partners with piezo MEMS TLens® AF solutions in cameras and imaging systems for mobile, consumer, AR, industrial, medical markets, etc.
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  • O-Film Technology
    Vice President, North America Market Development
    O-Film Technology 2019 - 2021
    Nanchang, Jiangxi, Cn
    • Broadly responsible for North America business development incl. new markets (e.g. AR/VR, AI, IoT, Robotics, Intelligent Vehicles, etc.) & customers, strategic partnerships across the entire Ofilm portfolio (Compact Camera Modules, ToF & 3D Sensors, Biometrics Sensors, Custom Optics and Lenses).• Cultivated new products/solutions, sourced various technologies & startup investment opportunities. • Led cross-company T/F for new market entry business planning. Selectively engaged 8 OEMs and achieved 6 key design-ins.• Provided market intelligence and key strategy/investment recommendations to Chairman and BU CEO’s.
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  • Ams Ag
    Sr. Director & General Manager, Tof/3D Sensors Product Line, Advanced Optical Solutions Div
    Ams Ag 2017 - 2019
    Premstaetten, At
    • Managed all aspects of ToF Sensors product line incl. Marketing and P&L, and a team of marketers / system & apps engineers, while leading cross-functional teams across Europe and US.• Analyzed new 3D sensing systems and mobile/automotive market requirements. Defined & executed 3D sensing & 1D/3D dToF sensor roadmaps and built out 1st products/reference systems.• Achieved world’s smallest 1D dToF sensor design-wins & revenue at tier-1 mobile/consumer OEMs (Huawei, etc.) in 9 mo.s.** Time-of-Flight (ToF) sensors convert reflected rays from VCSEL illuminators to accurate depth info.
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  • Knowles Intelligent Audio
    Director, Software Product Management & Marketing, Intelligent Audio
    Knowles Intelligent Audio 2016 - 2017
    Mountain View, Ca, Us
    • Productized and marketed deep learning, multi-mic based intelligent audio algorithms (voice interface/processing), while managing P&L and guiding engineering teams. Cultivated 8 IoT/mobile OEM customers in Asia & U.S., delivered 1st design wins/revenue.• Created compelling demos & reference designs incl. keyword spotting & noise cancellation on Android devices. Evaluated and integrated cloud-based partner ASR/NLP engines to showcase as end-UX solutions.
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  • Maxim Integrated
    Business Management, Optical/Bio/Environmental Sensors For Mobile
    Maxim Integrated 2012 - 2016
    San Jose, Ca, Us
    • Managed overall business including P&L, PLM, marketing, strategy, partnerships / business development and operations for Optical Sensors such as IR gesture, Proximity, Light / Color / Spectroscopic sensors and Bio sensors designed into smartphones, tablets and wearables.• Grew revenue (near 0 to $320M+ total) with highest Gross Margins (in Mobility Group) thru 4 world's 1st and largest design wins for Optical (IR gesture / proximity + RGB) / Bio (Heart Rate/SpO2) sensors, and delivery of advanced UX on tier-1 Android & mobile OEM devices (Galaxy S4 ~ S7, etc.).• Orchestrated product definition to productization to M.P. execution in 6 to 9-month cycles by leading a matrix of R&D, Design / Apps / Software / Test / Assembly engineering teams and partner vendors, and making key operational decisions. All shipping products achieved zero supply/quality issues.• Instantiated Maxim’s sensor S/W and Android systems integration strategy and delivery. Collaborated with MEMS sensor team and mobile OEMs on developing and demonstrating advanced sensor fusion UX to differentiate solutions.• Defined roadmap strategy and spearheaded diversification into new sensors (incl. 3D gesture, color matching, gas sensing) for mobile. Developed new business for gesture/bio sensors in non-mobile segments (health wearables, IoT).• Identified and drove strategic partnership and M&A opportunities for BU. Closed 2 JDA, 1 startup M&A contract.
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  • Wireless Communications Alliance
    Executive Consultant, Board Director & Co-Chair Of Mobile/Iot Special Interest Group
    Wireless Communications Alliance Sep 2009 - Dec 2015
    Santa Clara, Ca, Us
    WCA (www.wca.org) is a non-profit organization with a mission to promote and educate on the latest wireless technologies and companies in Silicon Valley. Sample events organized with senior executives: • Mobile Sensors Innovating User Experiences (Apr.'12): Mobile Sensors Innovators & QCOM, Android OEMs, ISV/App Partners with Sensor UX Demos.• Annual What's Hot in Mobility VC Panels (annual, mid-Nov.): Partners & Managing Directors @ tier-1 VCs• Wireless IoT Devices Demo Fest - 9 disruptive startups showcased (Oct.'15)• Smartphone-connected Things (mobile-connected IoT) - Beyond the Wearables (May '15)• mHealth Technology Innovations - Ubiquitous Monitoring Future (May '14)• Mobile OS Competition, App Stores & Services, Mobile LBS Apps & Platforms, Mobile Cloud, etc.Executive Consultant (Independent)• Advised CXO's of 7 high potential Mobile Sensors / IoT startups on UX, PM, strategy and bus dev.• Consulted for fees at leading investment and consulting firms on market analytics and competitive trends on broad topics across the mobile/IoT ecosystem (sensors, semiconductor, S/W, devices, etc.).
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  • Lensvector, Inc.
    Sr. Director, Business Development & Technical Marketing
    Lensvector, Inc. 2009 - 2011
    San Jose, Ca, Us
    < LensVector was a disruptive mobile imaging/optics start-up that made patented Liquid Crystal based tunable Auto-Focus lenses for mobile device cameras. >• Led new Liquid Crystal Auto-Focus solution definition, development, PLM, marketing and customer engagements.• Developed strategic ecosystem partnerships with camera module makers, image sensor, ISP and driver IC suppliers and delivered 1st design-ins to tier-1 mobile OEMs & ODMs.• Directed customer technical support efforts, while building and supervising AEs and field sales teams (disti, reps).
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  • Wind River
    Product Line Executive - Android Sw/Linux Os Platforms For Mobile Handhelds
    Wind River 2008 - 2009
    Alameda, Ca, Us
    • Collaborated with Google and OHA partners to support open sourcing of Android. Managed custom Android smartphone SW/OS platforms while driving go-to-market plans / MRD / PRD, and ecosystem partnerships.• Defined open source OS gaps in Android for smartphones. Selected and engaged mobile ISV / IHV / ODM partners and negotiated IP licensing contracts. Delivered 1st custom Android SW stacks on A/P BSPs and won tier-2 mobile OEMs.• Evangelized solution and spoke at large industry conferences including Linux World.
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  • Ibm
    Business Development Executive / Strategic Product Marketing Manager - Wireless Vertical
    Ibm 2003 - 2008
    Armonk, New York, Ny, Us
    • Cultivated new fab business for SoCs, RFICs, ASIC or CMOS image sensors used in 3G handsets, WiFi, Bluetooth devices, etc. while convincing designers. Cultivated and closed over 100 DWs at $1B+ in LTR. Achieved #1 M/S in SiGe foundry.• Spearheaded the Asia-Pacific penetration of Wireless SoC/RFIC markets. Grew pipeline over 2.5 times a year with customers in Asia-Pacific (e.g. Samsung, Sony, Huawei, etc.).• Mentored and directed AEs, FAEs and sales resources of up to 16 across Asia and the U.S.• Segmented RF / Mixed Signal and low-power processors and sensors markets. Defined new product and technology roadmap requirements and IP gaps (MRD). Implemented defensible Go-To-Market plans / campaigns, messaging, pricing and PR strategies for solutions.• Authored and presented effective solutions marketing materials to major customers in 6 Asian countries.
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  • Samsung Electronics Co., Ltd.
    Product Manager - Mobile Handsets / Marketing Analyst - Wireless
    Samsung Electronics Co., Ltd. 1994 - 2001
    Suwon-Si, Gyeonggi-Do, Kr
    • Founding member of Samsung Mobile, maintaining close relationships with key R&D and business executives.• Managed lifecycles of 15 CDMA handsets from planning, R&D to production and launch at Sprint, Verizon, and RadioShack. Delivered over $450M in profitable revenue. Achieved #1 CDMA market share.• Commercialized world’s first CDMA PDA phone using Qualcomm chipset and SW applications such as two-way messaging by working closely with engineering team, ISVs, NEPs and operators.• Led 4 to 20-person cross-functional teams, bridging Korean and U.S. operations, reducing TAT by 40%.• Developed product strategies and technical specification documents for CDMA and GSM cellphones, pagers, and cordless phones. • Implemented regional go-to-market plans, and marketed Samsung's CDMA products worldwide to 17 customers and at trade shows. Crafted co-marketing plans with Sprint.
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Tristan Joo Skills

Mobile Internet Wireless Mobile Mobile Devices Mobile Software Mobile Marketing Mobile Technology Mobile Communications Mobile Applications Wireless Solutions Semiconductors Semiconductor Industry Optics Digital Image Processing Start Ups Android Marketing Strategy New Business Development Product Marketing Market Research Strategic Partnerships Partner Management International Business Asia Pacific Korea Korean Strategic Planning Management Consulting Consultation Market Analysis Deal Structuring Rf Embedded Software Embedded Linux Microsoft Office Lotus Notes Problem Solving Financial Analysis Mba Data Analysis Competitive Analysis Market Intelligence Business Planning Website Management Mobile Cloud Business Development Product Management Cross Functional Team Leadership Strategy

Tristan Joo Education Details

  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business
    Marketing
  • Yonsei University
    Yonsei University
    Electronics Engineering

Frequently Asked Questions about Tristan Joo

What company does Tristan Joo work for?

Tristan Joo works for Polight Asa

What is Tristan Joo's role at the current company?

Tristan Joo's current role is Executive with proven experience in broad sensors/imaging/optics fields w/ specialty in GM, BD, PM, Marketing & Strategy w/ small & global organizations. Currently VP of N. America Bus Dev & Corporate Marketing @poLight..

What is Tristan Joo's email address?

Tristan Joo's email address is tr****@****ail.com

What is Tristan Joo's direct phone number?

Tristan Joo's direct phone number is +140888*****

What schools did Tristan Joo attend?

Tristan Joo attended University Of Virginia Darden School Of Business, Yonsei University.

What are some of Tristan Joo's interests?

Tristan Joo has interest in Science And Technology, Education, Health.

What skills is Tristan Joo known for?

Tristan Joo has skills like Mobile Internet, Wireless, Mobile, Mobile Devices, Mobile Software, Mobile Marketing, Mobile Technology, Mobile Communications, Mobile Applications, Wireless Solutions, Semiconductors, Semiconductor Industry.

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