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Art + Action Sports + Golf
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Business DevelopmentTwo12 Events Dec 2023 - PresentAnchorage, Alaska, United StatesEXPERIENCES IN MOTIONAt the heart of TWO12 beats the rhythm of victory. Forged from the fires of our determination and our unwavering pursuit of greatness, our discipline, resilience, and unyielding dedication fuel our every move. We don't leave success to chance. We own it.Constant improvement is our creed and representing the brands we're privileged to work with is our honor. We’re masters of the art of consistency and creating unparalleled value for brands and our partners — day in, day out. No compromises. No backing down. Relentlessness is our nature. We are always in pursuit of a higher standard of excellence. Always.Excellence is our purpose. Our passion for greatness is contagious. Catch it. A higher standard of quality is the fire we generate and the fire that fuels us. At 211 degrees, water is stagnant. At 212 degrees, it starts to accelerate and boil. We are the fire that generates the extra degree of heat that changes everything. Everything. -
Business DevelopmentGolftec Events Oct 2019 - PresentAnchorage, Alaska, United StatesPartners: Allied Sports, AT&T, BMW, Canadian Pacific Railway, Cisco, Citi, Cogent World, Constellation Brands (Meiomi Wines + Corona Premier), Creative Artists Agency, DraftKings, Endeavor, Freeman, Genesco Sports Enterprises, Goldman Sachs, GMR Marketing, Hewlett Packard Enterprise, IBM, John Deere, KPMG, MKTG, Octagon, Paramount, Protiviti, RBC, Red Bull, Shell, SPORTFIVE, symplr, Synchrony, SWAG Golf, THE CJ CUP Byron Nelson, Tito's Vodka, Travelers Championship, U.S. Senior Open, Under Armour, VIBRANT Marketing, Wasserman -
OwnerTristan Olson Consulting Nov 2009 - PresentAnchorage, Alaska, United StatesArt, Action Sports & Golf Consulting Services | Business Development | Content Marketing | Events + Marketing | Media | EditorialAction & Outdoor Sports Media & Event Sales, Editorial, Marketing & Business Development Consulting - Ski, Snowboard, Surf, Skateboard, Bike, Golf & Outdoor Sports.Current Consulting Projects: GOLFTEC Events | TWO12 EventsPast Consulting Projects: Backcountry.com, Echo Mountain, GOLFTEC, Inkwell, Mountain Sports International, RootsRated, Storm Mountain Publishing (Freeskier & Snowboard Magazines), Tailgate Alaska, Teton Gravity Research, World Golf Tour (wgt.com)
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Business DevelopmentInkwell Oct 2019 - Mar 2022San Diego, California, United StatesClients: 10 Barrel Brewing Co., Colvita Creative, F!VE DRINKS CO, Gunnison-Crested Butte Tourism, Red Mountain Resort, Vuori -
Co-FounderArtistic Allies Jan 2019 - Feb 2020Online and in-person resource dedicated to helping artists and action sports athletes with the business side of their work. Interviews | Articles | Videos | Experts | Events -
Vp Of Sales + Business Development Director - WestRootsrated Media Jan 2016 - Jul 2017Encinitas, CaClients: Alamosa, CO CVB, Austin CVB, Bishop Area Chamber of Commerce & Visitors Bureau, Colorado Office of Economic Development & International Trade, Cycle Greater Yellowstone, Destination Dubois, Discover Los Angeles, Greater Palm Springs CVB, Greater Yellowstone Coalition, Gunnison-Crested Butte Tourism Association, HydraPak, Kentucky Tourism, Kentucky Tourism Co-Op, KUHL, Los Angeles Tourism, Montana Tourism, Montana Tourism Joint Venture, Park City Chamber of Commerce, PepPod, Ski Utah, Town of Frisco, CO, Visit Bardstown, KY, Visit Durango, CO, Visit Grand Junction, Visit Santa Barbara, Visit Vacaville, CA, West Virginia Tourism -
Digital Media ConsultantRootsrated Nov 2014 - Dec 2015Encinitas, California -
Digital Advertising Sales ConsultantBackcountry.Com Aug 2013 - Feb 2016Anchorage, Alaska & Encinitas, CaliforniaClients Included: Alyeska Resort, Bozeman, Cali4nia Pass, Loveland Ski Area, Mammoth Mountain Ski Area, Mount Snow, Polartec, Selkirk Wilderness Skiing, Ski Banff-Lake Louise-Sunshine, Ski Lake Tahoe, Ski Vermont, Squaw Valley Resort, Stratton Mountain Resort, Taos Ski Valley, The Mountain Collective, Visit Sun Valley, Whiteface Mountain, Yellowstone Country Montana -
Digital Media Advertising Sales Consultant & Gear Guide ReviewerTeton Gravity Research Jan 2011 - Feb 2014Denver, Colorado & Anchroage, AlaskaClients Included: 4FRNT, Alyeska Resort, Arc'teryx, Armada, Aspen Ski Co., Bern, Big Sky Resort, Black Diamond, Bozeman Tourism, Burton, Colorado Ski Country, Dalbello, Descente, DPS, Durango Mountain Resort, Dynafit, Eider, Elan, Faction, FlyLow, Gordini, GORE-TEX, Head, Helly Hansen, Hestra, Icelantic/First Degree, Intuition, Kastle, Kirkwood Resort, Loveland Ski Area, Mammut, Mountain Collective, Mt. Bachelor, Native Eyewear, New Belgium Brewing, Nike, Nordica, Orage, Outdoor Research, Planet Earth/Liquid Boardwear, POC, POW Gloves, Pret, RAMP, Red Bull, Red Mountain, Salomon, Selkirk Wilderness Skiing, SnoCru, Snowbird Resort, Squaw Valley/Alpine Meadows, Sun Valley Resort, Swany, Taos Ski Valley, Tecnica-Blizzard, TELUS, Utah Tourism, Whistler/Blackcomb, Yellowstone Country Montana & Zeal -
Director Of Business DevelopmentGolftec Sep 2010 - Nov 2011Greater Denver AreaClient: Diageo - Brand: Johnnie Walker -
Director Of SalesMartini Media Network Oct 2008 - Oct 2009Martini Media Network reaches high net worth consumers through their passionate pursuits online. Martini targets the 50M affluent (HHI $100K+) and 20M ultra-affluent ($200K+) Americans who spend $1 trillion/year on goods and services. Network features premier publishers who represent Golf, Yachting, Sailing, Classic & Sports Cars, Wine, Private Aviation, Cigars and Equestrian Sports.Prospected, pitched and sold fully-integrated digital media packages to luxury advertisers looking to engage affluent consumers through their passionate pursuits online.Worked closely with clients and ad agencies to successfully align premium brand needs with appropriate media partners on our network. Highly adept at creating custom marketing packages around client goals utilizing IAB, OPA, high-impact, video and email newsletter ad units, as well as custom online events, widgets and microsites to meet and exceed client expectations.Introduced and presented unique company offerings and proposals to clients, agencies, technology partners and investors at key sales, partner and investor meetings & events. Successfully developed and managed a team of 7 outside and inside sales reps and 8 third-party reps while helping create all new sales materials, procedures and proposals.Trained and mentored all new sales hires in a fast-paced start-up environment, maximizing the team’s productivity in order to hit ever escalating short- and long-term sales performance goals.Personal Clients (Focus on Financial, Luxury & Travel Categories):Barclays, Cayman Islands, David Yurman, Emirates Airline, Fisher Investments, Horchow, MGM Grand SkyLofts, Neiman Marcus, New York Times, OpenSkies, Ralph Lauren, Stolichnaya Elit, SunTrust, The Glenlivet & Visa Black CardAccomplishments• Reached over 100% of Team Sales Goal (Q4 ’08 through Q3 ’09)• Highest Revenue Producing Salesperson (Q4 ’08 through Q3’09)• Achieved 164% of Personal Sales Goal for Q2 ‘09 -
Director Of Sales & Marketing, Skateboard & Product EditorHeavywater Magazine Jan 2005 - Jun 2008Sold print, event and TV advertising and marketing packages to national and Hawaii-based clients. Developed and orchestrated print sales program and managed a sales team of 4 to maximize revenue. Utilized strong communication, troubleshooting and time-management skills to meet tight production schedules, monthly print deadlines and constantly changing client needs.Created all media kits, proofed ads, produced page layouts (both ad & editorial), administered and developed sales database, managed subscription lists and generated all magazine press releases.Helped create an authentic and relevant position for Heavywater in the Hawaii market through sponsorships of custom surf & skate events, concerts, art & fashion shows, and pro athlete signings with key influential action sports industry partners.Editorial Responsible for creating, editing and proofing the skateboard, product, snowboard/ski, music and DVD, shop profile and industry news sections of the magazine to gain legitimacy with our core target market.Successfully managed over 20 freelance photographers and writers and directed all product reviews. Accomplishments• Highest revenue and account producing sales person for ‘05, ‘06 and ‘07.• Created 107 new accounts over 3 years.• Achieved 155% of revenue goal from ’06 to ’07 and 280% from ‘05 to ‘06.Clients included: Aaron Chang, Alpinestars, Anarchy, Arnette, Atwater, Blue Hawaii Surf, Body Glove, Bolle, Channel Islands, Cobian, Dragon Optical, DVS Shoes, Element Skateboards, Etnies, Fox Racing, Freestyle Watches, Gravity Skateboards, Hawaiian Island Creations, In4mation, Jedidiah, Kaenon Polarized, Local Motion, Lost Enterprises, Mada, Matix, Matuse, MCD/Perry Ellis, Nike, Oakley, Ocean/Earth, Ogio, O'Neill, Ocean Pacific, Osiris, Quiksilver, Red Bull, Rip Curl, RVCA, Sabre Vision, Sanuk, Sessions, Sex Wax, Spy Optic, T&C, Vans, Vestal, Von Zipper, Wahoo's Fish Tacos, Zoo York
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Senior Account Manager - Freeskier MagazineStorm Mountain Media Oct 2001 - Jan 2005Highly successful at selling print, online and event advertising for the World’s largest independent ski magazine and Freeskier.com.Worked effectively with both endemic and non-endemic clients by offering innovative & unique advertising solutions.Utilized strong leadership, interpersonal communication and managerial skills to motivate sales team to achieve tremendous sales growth. Developed and executed successful events, parties, concerts and online & offline promotions and contests to achieve company and client marketing goals.Accomplishments• Highest revenue and account producing salesperson for ‘04 and ‘05 winter seasons.• Created 51 new clients over 3 seasons.• Instrumental role in growing company revenues by more than 130% over three seasons.Accounts included: 4FRNT, Alyeska Resort, Amstel Light, Arc'teryx, Atomic, Auclair, Billabong, Blizzard, Bolle, Borne, Bula, Camp of Champions, Carrabassett Valley Academy, Cloudveil, Copper Mountain Resort, Dakine, Dalbello, Dragon Optical, Electric, ESPN X-Games, Getboards.com, Giro, Gordini, GORE-TEX, Grandoe, Heavenly Resort, Helly Hansen, High North Ski Camp, Icelantic, Intrawest, Julbo, Kaenon Polarized, KAVU, Kirkwood Resort, Kombi, Level Gloves, Liberty Skis, Mammoth Mountain/June Mountain, Marker USA, Mont Tremblant Ski Resort, Northstar-at-Tahoe Resort, O'Neill, Obermeyer, Osprey Packs, Outdoor Research, Park City Chamber of Commerce, Park City Mountain Resort, Peak Performance, Polartec, P.O.W Gloves, RECCO, Sierra-at-Tahoe, Ski Lake Tahoe, Smith Sport Optics, Sport Chalet, Sports Den, Spy Optic, Stratton Mountain Resort, Taos Ski Valley, Town of Snowmass, Von Zipper, Whistler Blackcomb, Windells, Winter Park Resort -
Sales RepresentativePayroll 1 Jun 2000 - Sep 2001 -
Senior Field Sales Manager & Assistant Branch ManagerVector Marketing Jun 1996 - Mar 2000 -
College Ski SalesHart Ski Corporation 1997 - 1999
Tristan Olson Skills
Tristan Olson Education Details
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Marketing & Management -
Service High School
Frequently Asked Questions about Tristan Olson
What company does Tristan Olson work for?
Tristan Olson works for Two12 Events
What is Tristan Olson's role at the current company?
Tristan Olson's current role is TWO12 + GOLFTEC Events.
What is Tristan Olson's email address?
Tristan Olson's email address is to****@****tec.com
What is Tristan Olson's direct phone number?
Tristan Olson's direct phone number is +130397*****
What schools did Tristan Olson attend?
Tristan Olson attended University Of Kentucky, Service High School.
What skills is Tristan Olson known for?
Tristan Olson has skills like Online Marketing, Online Advertising, Advertising, Marketing Strategy, Social Media Marketing, Marketing, Digital Marketing, Digital Media, Sales, Social Media, Brand Management, Brand Development.
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Tristan Olson
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Tristan Olson
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Tristan Olson
Turning Brands Into Video Powerhouses | Driving Engagement, Revenue, And Conversions Through Tailored Visuals | Mastering Visual Storytelling For Brands @ VentureDenver, Co2theventure.tv, gmail.com3 +130377XXXXX
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