At EQLBRM, we believe in the power of balance - in business, in life, and in growth. As a management consulting and fractional CFO firm, we embrace the philosophy that true progress occurs when all elements work in harmony. We're committed to fostering an environment where creativity and diligence coexist, nurturing meaningful relationships with clients, partners, and team members alike.

NYSC’s mission is to Improve Lives Through Fitness. Responsible for identifying and defining the business model for new engines of growth, and enabling a digital transformation agenda focused around innovative member and employee experiences.

Fhitting Room is a boutique fitness brand specializing in High Intensity Interval Training (HIIT) and strength classes. Kettlebells are our superpower. Responsible for developing and executing the growth strategy, sales, operations, finance and technology. We're on a mission is to deliver health, heart and happiness, through personalized, functional, group training. Acquired by Town Sports International in 2022.

Equinox is the preeminent luxury lifestyle brand best known for fitness. Global Head of Spa, responsible for the strategy, operations and financial performance of the department. Redefining the high-performance recovery space through EQX Body Lab.

National strategy lead for B2B and Beauty. Most recently engaged to be the Head of the Digital Centre of Excellence for one of the world's most iconic beauty companies, helping to build the strategy, people, processes and systems required to become a digital leader. Focused on building out DTC & eRetail capabilities (including Amazon, Ulta, Walmart etc.), social media micro-influencer program, as well the digital organizational design and roll out of an internal agency.

Razorfish is one of the world's leading digital agencies. Head of Strategy for the New York office, responsible for solving the question of how marketing organizations can use digital experiences and ecosystems to create a sustainable competitive advantage. Consistently delivered strategic operating model designs that were aligned to corporate objectives, built for operational agility, and were execution focused.

Responsible for design and execution of digital commerce strategy to build brand awareness in the target market of the hospitality/accommodation industry, and drive conversion to bookings both directly and through Online Travel Agencies (OTAs).

Responsible for leading teams that interact with management to effectively plan for the future, provide strategy development, customer segmentation and development of market assessment and entry strategies to achieve their business goals.

Prevented local and international fraud through the real-time monitoring of credit card transactions. Reduced credit risk to the business by performing financial statement analysis, review of credit references and selective approval of material transactions.