Tristan Simpson, Mba Email and Phone Number
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Backstories matter. A “feisty underdog” with a passion for helping brands become…memorable. I believe that comes from my upbringing as one of 13 kids (10 adopted) with parents who both had thriving businesses (one with a PhD!) and were married 53 years. They never (EVER) gave up. Marketing is about making a connection with people and I am fortunate to have been well-trained to become the innovative leader I am today. tristan michele™ is a marketing firm led by a driven leader with strong integrity and true grit. Specializing in fresh, natural and organic consumer packaged goods categories, but in vastly broad categories to help offer a fresh lens to the business. With extensive expertise in new product development and launch, research and development, communications, digital and social media platforms, brand development. We are a fractional marketing department. Over 25+ years of successful brand experiences throughout the supply chain…from retailer to processors…manufacturers to farmers and everywhere in between. Smart & Final®, Ready Pac Foods®, Frieda’s®, Nancy’s Specialty Foods, Roll Corporation (Sunkist®), Sun Pacific (Cuties Clementines®), Monrovia® and Green Giant Fresh® are just a few!Services include: Strategy• Strategic Planning • Business Evaluation• Team Leadership and DevelopmentBranding, Marketing & Innovation • Brand Positioning and Re-positioning• Merchandising• New Product Development & Marketing• Packaging Development• Consumer Insights & Research Communications & Creative• Public Relations • Internal & External Communications• Creative Design • Omnichannel/Integrated Marketing (Digital, Social, Mobile)Let’s partner together to make your brand more memorable! Email me at tristan@tristanmichelemarketing.com
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Founder & CeoTristan Michele™ Marketing Jun 2017 - PresentOrange County, Ca, Ustristan michele™ is a fractional marketing firm helping brands become...memorable. Led by a driven leader, with a highly unique training story, who has strong integrity and true grit. Specializing in fresh, natural and organic consumer goods as well as other unique categories to help offer a fresh lens to the business. With extensive expertise in new product development and launch, research and development, communications, digital and social media platforms, brand development. Services include: Strategy• Strategic Planning • Business Evaluation• Team Leadership and DevelopmentBranding, Marketing & Innovation • Brand Positioning and Re-positioning• Merchandising• New Product Development & Marketing• Packaging Development• Consumer Insights & Research Communications & Creative• Public Relations • Internal & External Communications• Creative Design • Omnichannel/Integrated Marketing (Digital, Social, Mobile)Let’s partner together to make your story memorable! Email me at tristan@tristanmichelemarketing.com
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Svp Sales & MarketingGreen Giant Fresh Mar 2019 - PresentMonterey, Ca, UsLed Sales, Customer Service, Marketing and R&D functions for Growers Express, LLC. Managed and developed best-in-class team, processes with Customer Service, Outside Sales, Marketing and R&D. Created a New Innovation Pipeline and accomplished next level roduct offerings (e.g. Veggie Bowls) within a couple months! Achieved over $15M in new sales revenue in first quarter. Repositioned personnel, processes and systems to achieve positive EBITDA results. -
Chief Sales And Marketing OfficerNichols Farms 2017 - 2018Hanford, Ca, UsNichols Farms is located in Hanford, the heart of Central California’s fertile San Joaquin Valley and has been operating for more than 60 years. Three generations are working together to provide nutritious, healthy food for a growing world population. As a member of the Executive Management Team, I am responsible for contributing to the strategic direction of the company, the development of successful execution plans and ensuring implementation of all aspects of the marketing and sales initiatives. Leading the company's initiatives in the development of strategic branding, marketing and sales as well as new product development and internal and external communications. -
Chief Marketing OfficerMonrovia Plants 2017 - 2017Dayton, Or, UsMonrovia is the leading grower of premium landscaping plants, selling through independent retailers, Lowe's nationwide and e-commerce. Founded in 1926 Monrovia is the nation's leading grower of premium container-grown ornamental and edible plants, with more than 3,600 varieties. Monrovia's four nurseries are located in Visalia, CA, Dayton, OR, Cairo, GA and Granby, CT. Responsible for developing, implementing and managing a comprehensive marketing strategy as the company continues its successful campaign of increasing awareness and engagement with the brand. -
Svp, Chief Marketing OfficerReady Pac Foods, Inc. 2010 - 2017Irwindale, Ca, UsProvided strategic leadership and ownership in driving 33-member innovation team of $850 million consumer packaged goods company. Oversaw marketing, research and development, corporate communications and creative functions. Established digital and social media platforms, and led transformational strategy to integrate into consumer brand engagement.• Key member of “turnaround team,” leading to successful transaction in partnership with PE firm (HIG/Capital), resulting in company acquisition with 11 times EBITDA and 40% industry premium.• Led re-positioning of company and consumer brand. Developed and launched new company logo; updated packaging design for entire product portfolio.• Doubled size of key product line of Bistro Bowl Salads, increased market share and delivered 18% of total sales from new products.• Chartered first-ever Product Development Process (PDP) company-wide, managing up to 100 projects systemwide and exceeding KPI of 90% completion of targeted ship date.• Developed four new products that generated $250 million in revenue over three years.• Launched new organic single-serve product line, resulting in annual revenue of $40 million and ACV of 45%. • Accelerated new product pipeline generation that resulted in nationwide launch of completely new deli channel product portfolio under the Fresh Prep'd brand. -
Vp MarketingPandol Bros. Inc. 2008 - 2010Developed and directed implementation of company’s marketing plan: advertising, promotion, public relations, brand identity, creative design, product development, strategic planning, marketing, promotion and support services. • Converted marketing efforts into positive sales results to increase value to growers.• Designed and executed new and innovative package design for grapes, overseeing process from R&D to in-store execution of new “Wash ‘n Go” packaging; managed in-market test in Von’s northern California stores. • Built account-specific consumer promotions, national and regional. • Collaborated with sales and executive teams to present to prospective customers, resulting in a new $5 million account.• Established processes and materials for marketing support, merchandising needs and company branding.
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Business Development Director/Sr. Director, Brand MktgAugustine & Associates 2007 - 2008Roseville, California, UsLed and directed new division of company that targeted retail food industry, working with clients that included large growers and national (Kroger, Safeway) and regional (Price Chopper, Save Mart) retail chains. Owned P&L, new business planning and implementation, and team development. Managed and directed all branding accounts, and oversaw top-line marketing direction.• Developed successful shopper marketing campaigns for major Southeastern retailer; ROI 52% from 2007 to 2008. • Prospected new business and acquired two large (more than 1 million accounts) wins. -
Vp MarketingSun Pacific Inc 2006 - 2007Pasadena, Ca, UsDirected all marketing activities, from daily tactical needs to high-level strategic programs. Developed and executed sales and marketing plans for Cuties Clementines, kiwifruit, table grapes, tomatoes and navel oranges. Exceeded revenue and growth targets by over 25%. -
Vp, Sales & MarketingFrieda'S Inc. 1998 - 2005Anaheim, California, UsAdministered overall strategic direction and P&L accountability. Led team of 20-plus to achieve company’s overall sales targets, drive double-digit revenue growth and introduce minimum of one “first-to-market” innovation every quarter. Broadened customer base beyond retail to include club stores, food service and alternative channels. -
Product ManagerNancy'S Specialty Foods 1998 - 1999UsDeveloped strategic direction, annual plan volumes, budgets, bid solicitation and negotiations for club stores and food-service channels, representing over 60% of company sales. Oversaw P&L management and held bottom-line responsibility for multi million-dollar channel and products. Managed introduction of new products, including package design, support programs, forecasting and performance analysis. Focused on key accounts within club and food-service sector, such as Sam’s Club, Costco and Sysco. -
Director Of MarketingParamount Farms 1995 - 1998Los Angeles, Ca, UsManaged all marketing activities for all product lines: Sunkist Fruit Roll, Pistachio and Almonds in retail, club, and food service channels. Oversaw full responsibility for multi million-dollar marketing budget. Led business planning, budget management and execution of new product lines. Marketing Manager, Sunkist Fruit Roll, 1996-1997. Maintained full P&L responsibility for $30 million product line. Led redesign of product reformulation and first-to-market 100% fruit snack, leading to successful purchase of product line by competitor. Planned, developed, implemented and analyzed retail and trade promotional marketing programs. -
Marketing ManagerSmart & Final 1994 - 1996Commerce, UsLed cross-functional team to support marketing projects. Developed and executed first-ever loyalty card program company wide.
Tristan Simpson, Mba Skills
Tristan Simpson, Mba Education Details
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Usc Marshall School Of BusinessBusiness Administration And Management -
Uc IrvineEnglish
Frequently Asked Questions about Tristan Simpson, Mba
What company does Tristan Simpson, Mba work for?
Tristan Simpson, Mba works for Tristan Michele™ Marketing
What is Tristan Simpson, Mba's role at the current company?
Tristan Simpson, Mba's current role is Founder & CEO of tristan michele™ marketing.
What is Tristan Simpson, Mba's email address?
Tristan Simpson, Mba's email address is si****@****ail.com
What is Tristan Simpson, Mba's direct phone number?
Tristan Simpson, Mba's direct phone number is +162633*****
What schools did Tristan Simpson, Mba attend?
Tristan Simpson, Mba attended Usc Marshall School Of Business, Uc Irvine.
What skills is Tristan Simpson, Mba known for?
Tristan Simpson, Mba has skills like Management, Retail, Marketing, Cross Functional Team Leadership, Business Development, Leadership, Strategic Planning, New Business Development, Integrated Marketing, Product Marketing, Forecasting, Product Development.
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