Create objective-based campaigns using digital inbound marketing strategies to reach meet client goals.Manage a team of marketing specialists to implement programs in SEM, SEO, Social Media, Content Strategies, and Email Marketing.Coordinate with the website development team who create B2B, eCommerce, and B2C websites that convert visitors to customers.Plan and organize project management for efficient execution of marketing programs.Client consultation and reporting.

Coordinate digital marketing strategy and execution of agency clients' marketing plans using numerous media and methods from a wide range of industries including e-commerce, manufacturing, B2B, retail, service, legal, and more.• Create, implement, and manage inbound marketing campaigns to attract and convert leads to customers and promoters. Often using HubSpot's platform to coordinate efforts and give clients hands-on control and reporting of their campaigns.• Manage Google & Bing Pay-Per-Click campaigns to drive traffic, increase awareness, and conversions.• Manage Facebook, Instagram, LinkedIn social media campaigns for branding, awareness, and conversions as well as sending new users to the website.• Coordinate website design and maintenance with the development team to convert users into customers• Coordinate SEO techniques to increase search engine exposure• Develop and actualize email marketing campaigns, including drip campaigns to stay top of mind, inform, and create regular customers.

I provide digital and traditional advertising consulting services for small and medium size businesses combining the goals and resources of the business with the available marketing options to get the most efficient result. By applying personal attention to the details of all aspects of marketing campaigns, I can ensure the results are the “right results”• Print advertising, digital media and direct mail• Design, layout, and work with printers to produce Sports Programs as fundraisers for sports organizations.• Social media planning and implementation in top platforms including Facebook, Twitter, Pinterest, Instagram and more.• Digital marketing strategies including search engine marketing (Google ads), display advertising, and managing organic search appearance.• Company marketing literature design.• Online reputation management of top vertical sites. • Research and implement emerging technology and include appropriate mediums in campaigns.• Create reports on cost, results and ROI.• Design and layout sports organizations programs and event publications.

Manage Marketing and Public Relations programs to increase inbound home improvement industry leads and brand awareness. Responsible for all marketing activities for a roofing company including:• Print advertising planning, negotiation and creative design for newspaper, magazine, direct mail and community publications.• Social media management, strategizing, scheduling, purchasing advertising to build an online community for roofing, educate users and promote company features and benefits using various platforms including Facebook, Twitter, Pinterest, Google+, Yelp and online vertical specific directories. Track and compare results to campaign goals.• Website creation and maintenance using CMS and third party resources. Writing website blog and search engine optimization strategies and HTML labeling to ensure a search appearance to generate organic website traffic.• Search engine marketing (SEM) and display advertising using Google Adwords and Bing Ads. Focus on conversion metrics, keyword planning, geo-targeting and remarketing.• Promotional marketing literature and materials design and printing.• Community relations and trade show or event planning• Content marketing and creation of blog articles, publications, and infographics.• Manage internet reputation including profiles and interaction with reviewers and information requests.• Form and document design, customer service and other duties as needed.

Build relationships with advertisers to create effective, successful marketing campaigns in Clipper Magazine and the Gannett family of products• Search engine marketing and social media programs • Created and maintained Facebook and Twitter presence for DoubleTake Offers Pittsburgh• Sale and design of magazine quality advertising programs• Prospecting and cold-calling to find new customers• Business to business sale of menus, direct mail products, email marketing• Created new advertising promotions to increase sales in Pittsburgh region• Earned numerous 2006-2013 Pittsburgh awards for sales and growth

Business to Business sale and design of newspaper advertising campaigns to all types of business• Led sales team in special projects• Customer service• Developed new revenue streams• Involved in billing and collections• Created and managed promotions for different events and areas• Responsible for training sales team• 2003 President’s Award in Pittsburgh Retail Division for Sales

Sale and design of newspaper advertisements to various types of business• Involved in billing and collections for my accounts• Customer Service• Created and Managed promotions for different events and areas• Assist in training and developing other reps and their territories• Coordinated trade/public show participation for the newspaper

Report to Manager of University Relations. Plan and organize campus events related to United Way Fundraiser, Commencements, and more. Some events featured high profile speakers including President Clinton. Prepared scripts, schedule, and invitations. Media Buying. Tracked and reported on results of the campus United Way campaign. Administrative duties.