Tristen Sechi Email & Phone Number

Durham, Nc, Us

Head of the social strategy practice for the J.M. Smucker Company portfolio of products, helping the brand break through with content, commerce, community, and creators.

Clients: Walmart, Jif, Folgers, Porsche Cars North America, Pup-Peroni, Rachael Ray Nutrish

Highlights: • Developed social media executive visibility strategy for senior Pfizer executive.• Oversaw social strategy and content production for one of the world's largest pharmaceutical companies

Raleigh-Durham, North Carolina Area

Highlights• Successfully grew key account from $20K to $2M in one year • Provided crisis communications counseling to key clients during COVID-19• Developed global influencer program for 3M B2B brand that resulted in $2M in sales opportunities• Consulted on content strategy for award-winning National Safety Council’s Prescribed to Death campaign• Set strategy and led cross-functional digital storytelling team of art directors, video producers, agile content creators, talent buyers and community managers during CES 2019 for Whirlpool, KitchenAid, WLabs and Yummly; Liaised with extensive client teams and IAT • Head of Ketchum's Innovation Taskforce, aimed at developing new tech products and educating the agency on innovations in communications; launched the agency’s global voice marketing consultancy, VOICE IT

New York, Ny

Highlights• Lead strategist for Dreft’s Kevin and Danielle Jonas celebrity partnership; led to 1 billion impressions on Super Bowl Sunday and grew Dreft’s Instagram channel from 0 to 24,000 followers overnight• Lead content strategist for Tide's Kentucky Derby partnership. Created content on-site at the Derby and ran point with Churchill Downs. • Served as the Tide and Pampers strategic lead for P&G’s 2014 Olympic initiative• Helped Dreft successfully launch a new suite of products designed for various stages of a baby’s life through the Amazinghood campaign

Greater New York City Area

Honed copywriting and strategic abilities as the only agile copywriter on a team that directly supported Farmers Insurance and its strategic media investments (e.g. PGA and Rickie Fowler sponsorship)

Highlights• After years of being a creative, I quickly learned how to become a media planner and rose amongst the ranks to the third-in-command at the firm • Managed full life cycle of activity for all of the company’s clients• Educated internal teams and clients on best practices for social media advertising• Managed a team of media planners• Set up and manually optimized all campaigns; assembled all analytics reports• Wrote copy, developed targeting specifications and selected imagery for social ads

Highlights• Developed and executed social media programs for all General Motors brands• Managed earned and paid video distribution for Buicks Human Highlight Reel• Co-created and executed nationwide earned influencer and in-person scavenger hunt for Buick• Created content calendars for branded social media channels• Managed and monitored branded social media channels

Bachelors, Public Relations, Political Science

Semester At Sea

Study Abroad program