Tristan Gustafson Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

I am responsible for the visual identity of Crew2. Utilizing my expertise in Graphic Design, including typography and color theory, I executed a brand refresh, unifying Crew2's visual materials through a standardized design system.𝗗𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝘀𝘀𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Leveraging the Adobe Creative Cloud, layout design and visual communication, I create engaging print design and digital media materials that communicate Crew2's essence. Alongside this, I manage our visual assets to cement consistency and quality across the brand, aligning with our brand identity.𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Redesigning and overseeing our major websites wasn't just a technical task; it was a strategic move aligned with my brand refresh. Using modern strategies, I boosted Crew2's average search ranking from 19th to 3rd place, enhanced the overall brand consistency and streamlined the customer experience.𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: Through collaboration and cross-functional teamwork I initiated and executed a multifaceted digital marketing and social media strategy to enhance Crew2's online reputation. By revamping our review collection process, I significantly improved our review scores on platforms like Google and BBB—an ongoing success story that's more than tripled our review volume.This role showcases my belief in a balanced approach where creativity thrives within well-defined boundaries. Every new project is not only a puzzle but also an opportunity to innovate and make a lasting impact that resonates.

Greater Minneapolis-St. Paul Area

I channeled my lifelong passion for swimming into my role as the Lead Bronze Coach at North Suburban Aquatic Club (NSAC). My connection with NSAC began as a 4th grader, evolving from a competitive swimmer into a guiding force for young athletes.𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗘𝗻𝗱𝘂𝗿𝗮𝗻𝗰𝗲: Leveraging my background as a long-distance swimmer, I focused on technique and stamina. Through personalized coaching, I empowered young swimmers, utilizing my experiences with NSAC, Mounds View High School, and UW-Stout Swim Club.𝗙𝗼𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗜𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵: Team spirit, trust, and motivation are central to my coaching philosophy. By nurturing individuals, I created an environment where the group thrived. My approach ensured that each swimmer's unique abilities were recognized.Guided by my belief in creative exploration within well-defined boundaries, every practice was an opportunity to share my passion and inspire.

Greater Minneapolis-St. Paul Area

I channeled my early experiences as a swimmer with NSAC and a Coach at Menomonie Area Aquatic Club into my starting role at NSAC, laying the groundwork for young athletes and partnering with lead coaches.𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲:As a bridge between swimmers and their lead coaches, I focused on skills and technique, working hands-on with athletes to ensure proper form and build confidence.𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗧𝗲𝗮𝗺 𝗖𝗼𝗵𝗲𝘀𝗶𝗼𝗻:I helped to foster positive environments with teamwork and personal growth. My role was instrumental in preparing swimmers with continuous support and motivation.This role allowed me to refine my coaching philosophy and informed my later position. The connections, strategies, and approaches developed during this time continue to resonate in my current coaching methods.

Eau Claire, Wisconsin Area

𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐚𝐧𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬:In this early stage of my career, I supported diverse design projects and campaigns within the UW-Stout Marketing department. This role was fundamental in developing my mastery of the Adobe Creative Suite and solidifying my skills in typography and visual communication—foundations that would underpin my future endeavors in graphic design.𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐏𝐫𝐨𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲:Working in a collaborative environment, I learned the importance of aligning design with strategic marketing objectives. These experiences paved the way for more complex projects at Crew2, where I later spearheaded major brand refresh initiatives.

Eau Claire, Wisconsin Area

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬:Here, I developed my coaching philosophy, focusing on technique and endurance, setting the stage for my future roles at NSAC. My dedication to developing young athletes' potential was nurtured in this role, where I also learned to design flexible training programs.𝐅𝐫𝐨𝐦 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞 𝐭𝐨 𝐓𝐞𝐚𝐦 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠:The skills I developed here—particularly in team motivation and athlete development—would greatly influence my coaching style at NSAC, enabling me to foster a supportive and thriving environment for swimmers.

Eau Claire, Wisconsin Area

𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐕𝐢𝐬𝐮𝐚𝐥 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬:I helped to elevate the sports section with innovative designs, integrating clean layouts and utilizing compelling photography. This role honed my ability to communicate visually, a skill that proved invaluable in both my subsequent graphic design roles and in communicating visually with athletes.𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐧𝐠 𝐨𝐧 𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬:As a layout designer, I collaborated closely with the editorial team to ensure that our designs aligned with the publication's goals and standards. This set the stage for my approach to branding and visual identity, merging creative design with strategic management.

Education record

Associate Of Arts And Sciences - Aas

Education record