Triston Ellis King Email and Phone Number
As a data-driven professional with experience in data analytics, digital marketing, and financial analysis, I am passionate about using data to drive strategic decision-making and achieve business objectives. Currently serving as a Data Analytics Captain at COOP Careers Agency, I lead a team of 50+ students in workshops on SEM, SEO, Paid Social, and data analytics tools such as Google Analytics, SQL, Python, and Tableau. I am also responsible for overseeing training and certifications in digital marketing and data analytics, resulting in a 48% increase in overall career readiness rates. Previously, as a Financial Analyst at New York Life, I collected and analyzed quantitative data to improve business operations, while also providing specialized financial planning support to clients. As a Media Buyer and Digital/Video Investment Strategist at Havas Media, I was responsible for negotiating optimal media rates and ad buys for network clients, managing campaign budgets of $5M or more, and producing financial media plans and forecast reports using media analytics tools. I am fluent in technical skills such as Adobe Photoshop, Google Ads, Microsoft Excel, and SQL, and hold certifications in Google Data Analytics, Google Ads, and Salesforce Administration. I am currently working towards Scrum Master accreditation and Salesforce Data Analyst certification, as well as enhancing my skills in SQL and data visualization in Tableau. With a dual Bachelor's degree in BBA in Business Administration and BS in Business Management from Murray Koppelman School of Business at Brooklyn College/CUNY, I am committed to using my skills and experience to make a positive impact in the business world."Discipline is the bridge between goals and accomplishments" Jim Rohn“Price is what you pay, value is what you get”Warren Buffet
Barbershop Books, Inc.
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Tech Advisory Team MemberBarbershop Books, Inc. Feb 2024 - PresentNew York, New York, UsRole in Development .. Tech Advisory and Project management in Volunteering / Apprenticeship with -
Senior Data Analytics Captain & Instructor /ConsultantCoop Feb 2022 - Jun 2024New York, New York, UsImplemented and standardized data cleaning and transformation protocols using SQL and CRM tools across the company, enhancing data integrity and report accuracy. This initiative directly contributed to a 35% improvement retention rates among a cohort of over 1,000 alumni and members.• Examined market trends and donor behavior to identify new funding opportunities and optimize fundraising strategies.• Monitored Key Performance Indicators (KPI’s) related to job placement rates, program completion, and participation satisfaction, using insights to refineprogram strategies.• Directed and delivered over 50 workshops in key areas such as SEM, SEO, Paid Social, and advanced data analytics tools (including Google Analytics, SQL and Tableau), maintaining a 93% retention rate among 300+ participants quarterly.• Orchestrated a comprehensive training program across digital marketing and data analytics, supervising certification preparation for tools like Google Ads and Tableau for 200+ learners quarterly, culminating in a 48% boost in career readiness.• Lead and aided cohorts in client base campaigns with end-to-end project lifecycle including multi-marketing campaign management, brand lifting strategies, A/B testing and comprehensive data analysis.• Facilitated seamless communication between apprentices, alumni, and program coordinators through Salesforce CRM, ensuring continuous support and guidance for career advancement. -
Financial Planning And Analysis, AssociateNew York Life Investments Feb 2018 - Jun 2020New York, Ny, Us• Catalyzed a 10% revenue increase within New York Life’s largest business unit, leveraging strategic financial analyses across investment, asset management, and insurance sectors to guide business growth initiatives, impacting over $100M in annual revenue.• Developed complex financial models using Excel and BI tools like NetSuite, IBM Cognos, and SAP, enabling strategic decision-making for Senior Management, and aligning plan with financial objectives.• Championed cost-saving initiatives that reduced the company’s combined ratio from 98% to 92% within a year, streamlining operations and enhancing profitability across departments with annual budgets exceeding 50 % million.• Facilitated the annual budgeting process incl financial statement preparation, variance analysis, & presentations to executive stakeholders, contributing to transparent financial reporting & informed executive decision making• Coordinated with the investment team to analyze and optimize portfolio performance, achieving improved client returns and enhancing financial outcomes through strategic investment analysis. Creating financial reporting cycles for 20+mid-cap construction & industrial clients in the NYC area contributing to a team effort that maintained a combined ratio under 98% reinforcing the company tier-1 financial standing.• Structured financial plans for clients using Excel VBA Macros, SAP and Oracle NetSuite, focusing on annualizing premiums versus payouts, which resulted in customized client solutions and enhanced shareholder value.• Crafted real-time financial dashboards with IBM Cognos Data Manager, streamlining data preprocessing & ETL processes to improve financial decision making and efficiency, reducing the combined ratio from 100% to 95% -
Alumni Relations SpecialistCoop Jul 2018 - Feb 2020New York, New York, Us• Established and led a comprehensive post-project review process across the entire alumni network, enhancing engagement methodologies and driving a 25% increase in alumni retention rates within a community of over 2,000 members.• Developed and implemented innovative alumni engagement programs that increased participation by 30% year-over-year, fostering a dynamic connection Monitored and analyzed program effectiveness, leading continuous improvements, and strong community ties.• Utilized Salesforce to develop a robust alumni network, facilitating ongoing support and mentorship for current apprentices and creating a sustainable community of practice.•Fostered and maintained relationships with COOP alumni, providing tailored career support such as resume coaching, job search assistance and networking, driving alumni engagement, and career advancement. -
Advertising Media Buyer & Video Investment StrategistHavas Media Group Jan 2016 - Jul 2017New York, Ny, UsNegotiated optimal media rates and executed media planning and buying for clients including LVHM, Gillette, Norelco, Turner Brands and AutoZone.● Managed programmatic buying strategies using Trade Desk and proprietary platforms, achieving a 30% increase in audience engagement and a 25%reduction in media expenditures.● Analyzed campaign performance data using advanced Excel functions and SQL queries, providing actionable insights that improved client ROI.● Applied programmatic strategies to enhance audience targeting and brand awareness, leading to a 15% uplift in ROI.● Produced financial media plans and forecast reports using analytics tools like Adobe, Domo, and Mediaocean, managing finance workflow, billing, andcampaign lifecycle with BI tools such as Power BI/Google Data Studio.● Evaluated advertising strategies based on objectives & market trends, employing traditional/programmatic media buying, paid & organic search viaomni-channel accounts, & leveraging 1st & 3rd party data using Nielsen DMP● Demonstrated advanced proficiency in DSP/SSP and ad-server systems, optimizing ad buying and selling strategies across digital and traditionalchannels, thereby driving substantial improvements in ad campaign effectiveness and client satisfaction at Havas Media. -
Digital Marketing ApprenticeCo•Op Sep 2015 - Feb 2016New York, New York, UsEnhancing relevant and transferrable skills in Digital marketing and UX design. Providing intense and focused and upfront training on and not limited to Digital Marketing , Programmatic Buying,Content Marketing, Media Buying/Planning,Search Engine Optimization, Search Engine Marketing, Google Analytics, Adobe Photoshop, HTML , Microsoft Suite. Affiliate Marketing, Reporting and Research. -
Service Marketing RepPreferred Health Partners Jan 2010 - Oct 2010Provided premium customer service to both clients and patients. Mediated all problems between clients/patients and physicians that may have taken place. -
Customer Service RepAmerican Funds Aug 2009 - Mar 2010Los Angeles, Ca, UsOutbound communications to shareholders and received high volume of inbound calls daily. Encouraged shareholders to vote on proxy materials: Verified proxy materials. -
Service SupportNiketown 2005 - 2006Visual choreographer and stylist along with service support and product replenishment for sports heritage and purple label products.
Triston Ellis King Skills
Triston Ellis King Education Details
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Brooklyn CollegeFinance And Investments -
Brooklyn CollegeAnd Securities Law -
Kingsborough Community CollegeGeneral -
Brooklyn CollegeBachelor Of Business Administration - Bba
Frequently Asked Questions about Triston Ellis King
What company does Triston Ellis King work for?
Triston Ellis King works for Barbershop Books, Inc.
What is Triston Ellis King's role at the current company?
Triston Ellis King's current role is Business Data Analyst I Data & Marketing Analytics I Business Technology I Excel I SQL I Python I Tableau.
What schools did Triston Ellis King attend?
Triston Ellis King attended Brooklyn College, Brooklyn College, Kingsborough Community College, Brooklyn College.
What are some of Triston Ellis King's interests?
Triston Ellis King has interest in Education, Environment, Science And Technology, Arts And Culture, Health.
What skills is Triston Ellis King known for?
Triston Ellis King has skills like Word, Excel, Powerpoint, Writing, Customer Service, Microsoft Excel, Microsoft Office, Accounting, Financial Reporting, Public Speaking, Financial Analysis, Research.
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