(PDF copy of booklet available upon request)Created full-service public relations campaign to generate publicity for the UF INCContributed in all parts of campaign creation, including preliminary planning processes; drafted proposals and communicationsplans, conducted research; in-depth interviews and social media conversation analytics, and copywrote to deliver content towardall major aspects in the campaign; situation analysis, target audience analysis, etc.Single-handedly… Show more (PDF copy of booklet available upon request)Created full-service public relations campaign to generate publicity for the UF INCContributed in all parts of campaign creation, including preliminary planning processes; drafted proposals and communicationsplans, conducted research; in-depth interviews and social media conversation analytics, and copywrote to deliver content towardall major aspects in the campaign; situation analysis, target audience analysis, etc.Single-handedly made all creative material for campaign involving heavy usage of Adobe InDesign and PhotoShop to create the100+ page final campaign book along with all the logos, graphics and photographs placed in it Show less

Responsible for the publicity upkeep of entertainment and lifestyle clients; organized events to generate publicity, maintainedday-to-day necessary public relations efforts such as: writing press releases and pitch lists, creating press junkets, press kits andpress clippings, and staffing numerous corporate eventsConducted research using Vocus, Cison, Quanticast, etc.Enhanced media outreach by creating media lists, etc.

(Articles available on www.alligator.org)Contributed news stories to University of Florida newspaperPitched stories to editorWrote news stories: gathered story material, conducted interviews, and reported stories via print and social media outletsFacilitated awareness of events such as local concerts, artists and issues

Organized elaborate events within given budgetDrafted press releases for crisis management and to create media buzzWrote copy for radio commercialsMaintained all media platforms

Communicated between models, agency and clientsAttended industry events to ensure operations ran smoothlyHandled all media platforms including updating branch websiteHelped in involvement with Mercedes Benz Fashion Week