Creative Catalyst/Consultant
Traceelements • Strategy And Creative
Toronto, Canada Area
Consulting Strategy and Creative Director for Veritas Communications, com.motion. Points.com, The Mars Agency, Compass360 Branding, Quadrant, Q2integrated, LPi Group, Sugino Studio, ONX Momentum, Social Media Group, Match Marketing Group, Mark IV and Yamaha Music Canada. • Participated in development of award-winning social, influencer market strategies and launch plans for Microsoft with Veritas. • Worked as part of the Growth and Innovation Lab at Veritas to provide award-winning creative strategies and idea development for, Volkswagen, BMW Canada and Campbell's Canada.• Created a national anti-bullying campaign for RioCan "Red Dot Safe Spot"• Redefined the masterbrand for Cavendish Farms at Q2.• Launched and created social media content for Goldfish at Campbell's Canada.• New business, creative strategy and concept development with The Mars Agency.• Developed product launch concepts for major CPG and food service clients at Quadrant.• Creative campaign concepts for Coke "Vitamin Water" at Tw!st Marketing. • Conducted a creative services audit and led seminars on writing compelling creative briefs at Quadrant/Q2. • Developed and presented programs to energize the Social Media footprint for IMG Management, a global sport and entertainment celebrity management company in New York at Social Media Group.• Corporate rebranding for LPi Group.• New business development and product launches for Pepsi Canada at Match Marketing.AWARDS: IABC 2014 Gold Quill - Veritas: Microsoft "Surface Has Landed"Canadian PR Society 2014 Campaign of the Year - Veritas: Microsoft "Surface Has Landed"IABC 2014 Gold Quill - com.motion: BMW "Powering Performance"