Alternator is the Creative Content Division of Omnicom Media Group, Canada. We serve Canada's best media agencies, PHD Canada, OMD Canada, Touché and Hearts & Science.Content strategy and ideation, Brand integrations, influencer programs, SEO related content, editorial, video, production management and post reporting + analysis.

Leadership role within the Growth & Innovation Lab, the cerebral cortex of Veritas and com.motion. Data driven Insight, strategy, creative innovation, digital, influencer and social measurement, events and publicity.

Consulting Strategy and Creative Director for Veritas Communications, com.motion. Points.com, The Mars Agency, Compass360 Branding, Quadrant, Q2integrated, LPi Group, Sugino Studio, ONX Momentum, Social Media Group, Match Marketing Group, Mark IV and Yamaha Music Canada. • Participated in development of award-winning social, influencer market strategies and launch plans for Microsoft with Veritas. • Worked as part of the Growth and Innovation Lab at Veritas to provide award-winning creative strategies and idea development for, Volkswagen, BMW Canada and Campbell's Canada.• Created a national anti-bullying campaign for RioCan "Red Dot Safe Spot"• Redefined the masterbrand for Cavendish Farms at Q2.• Launched and created social media content for Goldfish at Campbell's Canada.• New business, creative strategy and concept development with The Mars Agency.• Developed product launch concepts for major CPG and food service clients at Quadrant.• Creative campaign concepts for Coke "Vitamin Water" at Tw!st Marketing. • Conducted a creative services audit and led seminars on writing compelling creative briefs at Quadrant/Q2. • Developed and presented programs to energize the Social Media footprint for IMG Management, a global sport and entertainment celebrity management company in New York at Social Media Group.• Corporate rebranding for LPi Group.• New business development and product launches for Pepsi Canada at Match Marketing.AWARDS: IABC 2014 Gold Quill - Veritas: Microsoft "Surface Has Landed"Canadian PR Society 2014 Campaign of the Year - Veritas: Microsoft "Surface Has Landed"IABC 2014 Gold Quill - com.motion: BMW "Powering Performance"

Led a team of 20, creating inventive marketing campaigns and promotions across all media from Television, Radio and Print to all facets of digital, social and experiential. Accounts included Pepsi Food and Beverages, Unilever, Sun Life Financial, Toshiba, Scotiabank, iTrade, Peller Estates Winery, Mobilicity, Sunwing Vacations, Partners for Mental Health, The Grocery Foundation: Toonies for Tummies and Nissan Canada.

Built Y&R Canada Digital practice from the ground up. Led a team over over 50, creating interactive experiences for Y&R and WPP's Enfatico Canada. During this period I also held a global Digital CD role on the Dell account. Accounts included Ford, Wyeth (Pfizer), Ontario Tourism, Colgate Palmolive, YUM Brands, Hershey Canada, LG Canada and Points.com

Bridging the idea gap between traditional and digital disciplines, I worked in partnership with creative leadership in Toronto and Detroit, leading a team of writers, designers and developers on the Chrysler/Jeep business in the US.