Tim Kennedy Email & Phone Number

American Fork, Utah, Us

Lead integrated marketing team that helped elevate education technology company in competitive environment. Manage all marketing functions: brand, demand, product, events and experience, creative services, content, and digital. Highlights:Won 2024 ANA B2 B2 Award for Best Product Launch (Silver) for YouScience Brightpath launch, featured alongside KPMG, Duracell, and Carhartt. Exceeded all key results (impressions, users, prospects, MAL, MQL, SAL, SQL) for 2022, 2023, and 2024 and contributed to double digit revenue growth year over year. Built thought leadership programs using first party data which resulted in media coverage in more than 270 articles featured in national and industry media including: US News & World Report, NPR, Forbes, Essence, Chicago Tribune, Fordham Institute, Campus Technology, K-12Drive, District Administration, The Journal, eSchoolNews, and more. Earned industry recognition as the Top EdTech Product Product (2024), Higher Education + Secondary Education Tech & Learning Awards of Excellence (2023), EdTech Awards Cool Tool Winner (2024), Top 100 Influencers in EDTech, and Codie nominee. 2024 Executive Excellence honoree from Utah Business

Develop and teach a B2B marketing course to upper level students in the David Eccles School of Business. Course covers Marketing Strategy, Audience and Customer Journey, Compete, Digital and Traditional, Thought Leadership and more using a variety of teaching approaches and styles.

New York, Ny, Us

Seattle, Wa, Us

Redmond, Washington, Us

Marketing Campaigns: Co-create marketing campaigns and programs to sell devices aligned with Microsoft priorities.Program Management: Oversee marketing programs and investments across region.Budget Management: Manage $12M budget for use in discretionary marketing to achieve sales and deliver ROI.Retail: Partner with major retailers to accelerate sell through using promotions, offers, bundles, promoters and training.Compete Programs: Develop compete programs to reduce competitive footprint, grow Windows device share.Marketing Operations: Improve processes to improve customer experience and efficiency.Focus: Americas region (U.S., Canada, Brazil, Mexico, Chile, Rest of Latin America)

Redmond, Washington, Us

Lead consumer and commercial co-marketing campaigns and programs for Windows in support of $18B revenue target. Core responsibilities include campaign development, demand generation, partner readiness programs, segment marketing, product launch management, sales enablement, and industry events. Product Marketing: Manage product launches for Windows 7 and Windows 8 for OEM Division. Responsible for media alignment between OEM partners, landing TV, digital, and print campaigns, and enabling Windows 8 co-marketing.Product Launch: Oversee team responsible for Windows launch plans and scorecard. Drive accountability across work stream owners, manage disclosure milestones, negotiate across account teams and business groups, and land product marketing for co-marketing amplification. Marketing Campaigns: Create positioning, messaging, creative development, and field guidance to increase Windows consumer and commercial SKU sales. Execute seasonal consumer marketing campaigns for Windows Consumer, grow Windows Professional revenue through “Modern Business PC” campaign, and increase server sales through Server Accelerator program.Partner Co-Marketing: Manage the core Windows brand expression through partners to ensure consistent alignment of elements, messaging, positioning, and visual identity across TV, social, digital, events, and other marketing executions.Compete: Create compete strategy to drive differentiation for Windows against other competitive platforms. Partner Readiness: Manage 14 world-wide partner readiness events designed to activate Windows 8 marketing planning and amplify launch momentum. Reached more than 2,000 partner executives. Work recognized by Microsoft, Windows, and OEM Executives.

New York, Ny, Us

Developed marketing strategies, audience insights, messaging, creative briefs, and campaigns to help world’s leading brands drive business objectives. Strategy: Developed product launch campaigns for Windows Vista, Office 2007, Office 365, and Small Business Server 2003. Drove insight development, messaging and positioning, creative brief process, and field guidance.Branding and Positioning: Created the brand and positioning to enable Verizon Business to target CXO and Decision Makers. Evolved from product features to solution selling and business impact.Digital: Developed content strategy to launch corporate websites for Microsoft Citizenship and Verizon Business. Defined the business and content strategy for Syndication engine for Microsoft.Creative: Developed marketing strategy and segmentation to support Microsoft’s push into emerging markets. Developed the positioning for Windows Vista Starter which sold 1.7 million licenses in six months.

Ogden, Utah, Us

Led marketing team responsible for brand, MARCOM, product marketing, and sales force enablement for $250M Omnicom agency servicing technology clients including Microsoft, Cisco, HP, Intel, and Motorola.Marketing Team Management: Managed the core marketing team responsible for proposal development, product marketing, events, marketing communications, sales support, web site, and corporate branding. Brand Management: Oversaw the definition and implementation of the new corporate brand and style guide. Scaled brand across company and all marketing engines. Lead Gen: Developed lead generation campaigns and evidence programs that delivered consistent sales funnel for business development and supported year over year growth goals.Business Development: Managed hundreds of business development proposal responses each year for leading clients. Personally oversaw the RFP response that won the largest contract in company history.

Managed the marketing, development, and financial performance of KeyStone’s e-commerce website. Overall activities contributed 24% of marketing revenue and were most profitable of all activities.Implemented online advertising campaigns, search engine enhancements, and affiliate program which increased the number of customer visits by 40% in one year.Launched new company website with a streamlined e-commerce platform. Identified and implemented enhanced site features including streaming video, order tracking, and an online reseller partner program.Developed and maintained forecasts, budgets, and financial reports on activity of site including direct sales, customer hits, catalog requests, and other metrics.Managed technical projects, marketing campaigns, promotions, content, design, functionality, userinterface, site advertising, and special projects.

Managed daily promotions for highest volume categories for online community. Launched customer acquisition program and promotion to increase sales and customer visits.

Provo, Utah, Us

Developed sales and marketing collateral to support the sales force of a $1 billion direct sales company.Created promotions to drive sales including “The Mailman Delivers”, a promotion featuring NBA star Karl Malone. Promotional activities increased sales by 15% in one quarter.Worked with Brand Managers and Legal to ensure product messaging and FDA compliance.Managed communication of company messages using web, email, magazines, newsletters, and direct mail.Launched nation-wide event series to increase number of distributors selling products.

Bachelor Of Arts, Communications, Public Relations

Masters Of Business Administration, Marketing