Tim Kennedy

Tim Kennedy Email and Phone Number

Chief Marketing Officer @ YouScience
Tim Kennedy's Location
Salt Lake City Metropolitan Area, United States, United States
Tim Kennedy's Contact Details
About Tim Kennedy

Award-winning B2B marketing leader who uses my marketing expertise to solve complex, critical business problems. Expertise selling advanced technology into complex buying environments, developing results-driven marketing campaigns and programs, and managing performance that drives revenue growth.ExpertiseLeadership: Integral member of the executive team with a focus on cross-functional engagement and strategic goal achievement.Management: Skilled in building and empowering world-class marketing teams that consistently exceed performance expectations.Strategy: Expert in product marketing, positioning, messaging, and sales and buyer enablement.Brand Marketing: Proficient in brand building for both startups and established enterprises, with agency experience.Demand Generation and ABM: Specialized in demand generation, performance marketing, and Account-Based Marketing for large enterprises, delivering triple-digit revenue growth.Content Marketing: Adept at identifying, creating, and measuring the performance of content across various formats and delivery channels.Operations: Experienced in marketing operations, including tech stack management, process optimization, and implementation of best practices.Digital Marketing: Proficient in creating .com activations, landing pages, and digital tools and experiences.Events and Experiences: Create exceptional customer experiences that delight prospects and customers and differentiate in crowded environments.Integrated Marketing: Connect TV, digital, print, social, experiential, and SEO.Analytical and Data-driven: Strong focus on ROI, metrics, and performance analysis.SkillsMarketing strategy, messaging, and product positioningTechnology marketing of software, hardware, and servicesSales and business development, account management, and program managementBudget management and go-to-market planningTeam management and cross-group collaborationAnalytical, ROI-focused, and metrics-drivenStrong presentation and communication skillsAs a thoughtful advocate of customers, I excel at analyzing and developing research to uncover insights, driving strong cross-group collaboration and partnerships across multiple functions and organizations. I am an insightful, analytical, and creative thinker, willing to push the status quo with boldness to achieve exceptional business results.

Tim Kennedy's Current Company Details
YouScience

Youscience

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Chief Marketing Officer
Tim Kennedy Work Experience Details
  • Youscience
    Chief Marketing Officer
    Youscience Feb 2022 - Present
    American Fork, Utah, Us
    Lead integrated marketing team that helped elevate education technology company in competitive environment. Manage all marketing functions: brand, demand, product, events and experience, creative services, content, and digital. Highlights:Won 2024 ANA B2 B2 Award for Best Product Launch (Silver) for YouScience Brightpath launch, featured alongside KPMG, Duracell, and Carhartt. Exceeded all key results (impressions, users, prospects, MAL, MQL, SAL, SQL) for 2022, 2023, and 2024 and contributed to double digit revenue growth year over year. Built thought leadership programs using first party data which resulted in media coverage in more than 270 articles featured in national and industry media including: US News & World Report, NPR, Forbes, Essence, Chicago Tribune, Fordham Institute, Campus Technology, K-12Drive, District Administration, The Journal, eSchoolNews, and more. Earned industry recognition as the Top EdTech Product Product (2024), Higher Education + Secondary Education Tech & Learning Awards of Excellence (2023), EdTech Awards Cool Tool Winner (2024), Top 100 Influencers in EDTech, and Codie nominee. 2024 Executive Excellence honoree from Utah Business
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  • University Of Utah - David Eccles School Of Business
    Adjunct Professor Of Marketing
    University Of Utah - David Eccles School Of Business Aug 2016 - Present
    Develop and teach a B2B marketing course to upper level students in the David Eccles School of Business. Course covers Marketing Strategy, Audience and Customer Journey, Compete, Digital and Traditional, Thought Leadership and more using a variety of teaching approaches and styles.
  • Mrm//Mccann
    Vice President, Strategic Marketing
    Mrm//Mccann Mar 2015 - Feb 2022
    New York, Ny, Us
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  • Amazon.Com
    Sr. Marketing Manager
    Amazon.Com Oct 2014 - Mar 2015
    Seattle, Wa, Us
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  • Microsoft
    Senior Regional Marketing Manager, Americas
    Microsoft Sep 2013 - Oct 2014
    Redmond, Washington, Us
    Marketing Campaigns: Co-create marketing campaigns and programs to sell devices aligned with Microsoft priorities.Program Management: Oversee marketing programs and investments across region.Budget Management: Manage $12M budget for use in discretionary marketing to achieve sales and deliver ROI.Retail: Partner with major retailers to accelerate sell through using promotions, offers, bundles, promoters and training.Compete Programs: Develop compete programs to reduce competitive footprint, grow Windows device share.Marketing Operations: Improve processes to improve customer experience and efficiency.Focus: Americas region (U.S., Canada, Brazil, Mexico, Chile, Rest of Latin America)
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  • Microsoft
    Sr. Product Marketing Manager
    Microsoft Oct 2008 - Sep 2013
    Redmond, Washington, Us
    Lead consumer and commercial co-marketing campaigns and programs for Windows in support of $18B revenue target. Core responsibilities include campaign development, demand generation, partner readiness programs, segment marketing, product launch management, sales enablement, and industry events. Product Marketing: Manage product launches for Windows 7 and Windows 8 for OEM Division. Responsible for media alignment between OEM partners, landing TV, digital, and print campaigns, and enabling Windows 8 co-marketing.Product Launch: Oversee team responsible for Windows launch plans and scorecard. Drive accountability across work stream owners, manage disclosure milestones, negotiate across account teams and business groups, and land product marketing for co-marketing amplification. Marketing Campaigns: Create positioning, messaging, creative development, and field guidance to increase Windows consumer and commercial SKU sales. Execute seasonal consumer marketing campaigns for Windows Consumer, grow Windows Professional revenue through “Modern Business PC” campaign, and increase server sales through Server Accelerator program.Partner Co-Marketing: Manage the core Windows brand expression through partners to ensure consistent alignment of elements, messaging, positioning, and visual identity across TV, social, digital, events, and other marketing executions.Compete: Create compete strategy to drive differentiation for Windows against other competitive platforms. Partner Readiness: Manage 14 world-wide partner readiness events designed to activate Windows 8 marketing planning and amplify launch momentum. Reached more than 2,000 partner executives. Work recognized by Microsoft, Windows, and OEM Executives.
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  • Mccann Erickson
    Strategy Director
    Mccann Erickson Sep 2005 - Oct 2008
    New York, Ny, Us
    Developed marketing strategies, audience insights, messaging, creative briefs, and campaigns to help world’s leading brands drive business objectives. Strategy: Developed product launch campaigns for Windows Vista, Office 2007, Office 365, and Small Business Server 2003. Drove insight development, messaging and positioning, creative brief process, and field guidance.Branding and Positioning: Created the brand and positioning to enable Verizon Business to target CXO and Decision Makers. Evolved from product features to solution selling and business impact.Digital: Developed content strategy to launch corporate websites for Microsoft Citizenship and Verizon Business. Defined the business and content strategy for Syndication engine for Microsoft.Creative: Developed marketing strategy and segmentation to support Microsoft’s push into emerging markets. Developed the positioning for Windows Vista Starter which sold 1.7 million licenses in six months.
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  • Marketstar
    Marketing Director
    Marketstar May 2002 - Sep 2005
    Ogden, Utah, Us
    Led marketing team responsible for brand, MARCOM, product marketing, and sales force enablement for $250M Omnicom agency servicing technology clients including Microsoft, Cisco, HP, Intel, and Motorola.Marketing Team Management: Managed the core marketing team responsible for proposal development, product marketing, events, marketing communications, sales support, web site, and corporate branding. Brand Management: Oversaw the definition and implementation of the new corporate brand and style guide. Scaled brand across company and all marketing engines. Lead Gen: Developed lead generation campaigns and evidence programs that delivered consistent sales funnel for business development and supported year over year growth goals.Business Development: Managed hundreds of business development proposal responses each year for leading clients. Personally oversaw the RFP response that won the largest contract in company history.
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  • Keystone Learning Systems
    Digital Marketing Manager
    Keystone Learning Systems Aug 2000 - Aug 2001
    Managed the marketing, development, and financial performance of KeyStone’s e-commerce website. Overall activities contributed 24% of marketing revenue and were most profitable of all activities.Implemented online advertising campaigns, search engine enhancements, and affiliate program which increased the number of customer visits by 40% in one year.Launched new company website with a streamlined e-commerce platform. Identified and implemented enhanced site features including streaming video, order tracking, and an online reseller partner program.Developed and maintained forecasts, budgets, and financial reports on activity of site including direct sales, customer hits, catalog requests, and other metrics.Managed technical projects, marketing campaigns, promotions, content, design, functionality, userinterface, site advertising, and special projects.
  • Pointclick.Com
    Category Marketing Manager
    Pointclick.Com Feb 2000 - Aug 2000
    Managed daily promotions for highest volume categories for online community. Launched customer acquisition program and promotion to increase sales and customer visits.
  • Nuskin Enterprises
    Associate Marketing Manager
    Nuskin Enterprises Jan 1999 - Feb 2000
    Provo, Utah, Us
    Developed sales and marketing collateral to support the sales force of a $1 billion direct sales company.Created promotions to drive sales including “The Mailman Delivers”, a promotion featuring NBA star Karl Malone. Promotional activities increased sales by 15% in one quarter.Worked with Brand Managers and Legal to ensure product messaging and FDA compliance.Managed communication of company messages using web, email, magazines, newsletters, and direct mail.Launched nation-wide event series to increase number of distributors selling products.
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Tim Kennedy Skills

Product Marketing Strategy Marketing Strategy Multi Channel Marketing Cross Functional Team Leadership Lead Generation Strategic Partnerships Integrated Marketing Marketing Management Marketing New Business Development Management Channel Product Management Online Advertising E Commerce Demand Generation Marketing Communications Leadership Program Management Sales Segmentation Advertising Go To Market Strategy Competitive Analysis Digital Marketing Business Development Online Marketing Sales Process Partner Management Product Launch B2b Sales Enablement Account Management Market Research Strategic Planning B2b Marketing Channel Marketing Market Planning Brand Management Enterprise Software Solution Selling Crm Direct Marketing Direct Sales Corporate Branding Sales Operations Selling Saas Business Alliances

Tim Kennedy Education Details

  • Brigham Young University
    Brigham Young University
    Public Relations
  • University Of Utah - David Eccles School Of Business
    University Of Utah - David Eccles School Of Business
    Marketing

Frequently Asked Questions about Tim Kennedy

What company does Tim Kennedy work for?

Tim Kennedy works for Youscience

What is Tim Kennedy's role at the current company?

Tim Kennedy's current role is Chief Marketing Officer.

What is Tim Kennedy's email address?

Tim Kennedy's email address is ti****@****ann.com

What is Tim Kennedy's direct phone number?

Tim Kennedy's direct phone number is +164658*****

What schools did Tim Kennedy attend?

Tim Kennedy attended Brigham Young University, University Of Utah - David Eccles School Of Business.

What skills is Tim Kennedy known for?

Tim Kennedy has skills like Product Marketing, Strategy, Marketing Strategy, Multi Channel Marketing, Cross Functional Team Leadership, Lead Generation, Strategic Partnerships, Integrated Marketing, Marketing Management, Marketing, New Business Development, Management.

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