Logarajah Thambyrajah Email & Phone Number

Kuala Lumpur, Malaysia

Managing Kognifi to be a digital marketing agency, With a focus on SEO and decision science. Now actively doing digital marketing strategy with SEO services in KL. With a focus on predictive analytics, intent and interest-based marketing. Influencing AI funneled recommendations to buyers. Combining search marketing, behavioral sciences and business intelligence in improving buyer decision making, sales funneling and brand advocacy. Kognifi creates digital sales funnels to get qualified leads for businesses. Data-driven digital marketing strategies and tactics that deliver. With SEO, psychology and data science at its core.Kognifi is also a certified Training Provider (TP) for HRDF. As an HRDF certified trainer, Logga conducts analytics, digital marketing, management and digital transformation skills training courses as approved by HRDF. This lets businesses build digital capabilities in-house for effective sales and marketing management. This improves execution, spend and ownership of its target market data. Increased skilled digital marketers, managers and workers, enables a workforce that develops and digitalizes companies.

Kuala Lumpur, Malaysia

Managed profitability, financing and operational execution. Bid, negotiated and project managed telecommunication projects. Completed project delivery to final acceptance for Alcatel-Lucent, Celcom and MCMC. Secured multi million Ringgit project financing from MDV. Successfully bid, negotiated and landed tenders for services with Telcos and equipment providers such as Celcom, ZTE, Alcatel-Lucent and Sacofa. Successfully negotiated terms to contracts with Telco’s and equipment providers’ procurement, network and project teams. Successfully managed the financing, multi customer, multi vendor and their cross departmental teams to allocate and deploy resources and materials for tower site acquisition, civil works as well as installation and commissioning of base station, transmission and RNC/BSC active equipment complete with final acceptance tests.Also worked on Small Cell and Wifi Networks projects bids, equipment procurement, planning, financing and deployment.Managed the satellite and small cell operations to meet the SLA and ensure uptimes were met. Ensure the costs were contained while SLAs are met.

Penang

Conducting and implementing business planning and business transformation activities to SMEs. Planning and executing digital marketing and advertising for clients and lecturing on digital marketing methods.Leads digital marketing and transformation efforts on internet marketing planning and execution on search engine and social media marketing. Created multiple search engine optimized websites such as CateringPenang.Com, WeightLossMalaysia.Com and Baycom.Com.My, optimised for lead generation.Conducted fundamental WordPress training and coaching for improved website creation and optimisation. And successfully conducted several public digital marketing trainings and seminars in Malaysia and Indonesia with great reviews.

Senai

Manage the implementation of the Master Supply Agreements (MSA), key account activities and project plans. To be responsible for new opportunities. And acting as the inter site focal point for the Malaysian and Singapore contract manufacturing sites for a Flextronics key account.Won new projects from the key account. Also sustained profitability and controlled exposure during the economic crisis of 2008 and 2009. Negotiated and resolved conflicts on demand loading, quality, pricing, vendor and supply chain management between sites and customer teams. Ensured all were within the terms of the manufacturing contract and obtain exceptions where needed.Influence cross site activities to present a coherent face to the customer and ensure project plans were within the scope of the MSA.

Penang

As a Senior Inside Sales Manager, managed the inside sales teams for Indonesia, Vietnam and the Philippines to deliver the assigned sales targets and support the in-country teams in quoting and delivering their bids.As the Senior Brand Manager for Software and Peripherals, drove Dell’s peripherals business in ASEAN, India & Taiwan into market leadership positions. This was for the LCD displays, projectors and PDAs. Also launched the Dell printers business in Malaysia and Singapore by designing and getting buy in for the public relations and the marketing plan.The Brand role required influencing the country and segment leaders for South and South East Asia to support and deliver the strategic and tactical plans as created by the brand and product teams. Worked closely with the segment sales leaders to position displays as a key contributor in meeting their numbers.

Singapore / Kuala Lumpur

Develop the Tyco Healthcare (now known as Covidien) suture businesses and organizations in South and South East Asia countries into market leadership positions. Develop and expand the Tyco Healthcare organization and business in Malaysia. Restructured the remnants of the acquired Mallinckrodt organisation in Malaysia into the Tyco Healthcare entity in Malaysia. This required realigning distribution channels and retaining and hiring key talents on products and sales while growing sales quarter on quarter.Manage the integration of the US Surgical and Davis & Geck product portfolios and provide leadership to grow the USSC and DG businesses in Asia. This was done by identifying and segregating activities for the Stars, Question Marks and Dogs from the Cash Cow products and evangelizing the right positioning and messaging to the right target markets in the various countries.

Penang

Grow assigned product lines within the Asia Pacific region by influencing and developing sales teams and conducting market visits/road shows in all AP countries. Successfully launched 2 critical product lines to supercede the outgoing Davis and Geck products with full end user acceptance within the Asia-Pacific region.Create Statement of Work (SOW) for product manufacturing and quality control with product specifications and raw material specs for production. This included ISO 9001 documentation and streamlining part numbers and stock keeping units. Consolidated the scalpel facilities for B. Braun into the Aesculap facility and obtained the global buy-off necessary for market acceptance.Support controlling/management accounting functions in reconciling monthly sales and yearly regional in and into country budget data. Worked closely with the IT, Controlling and in-country sales management to achieve this.

Executive Mba, International

B. Sc, Life Sciences