Brand Identity and Communications:•Played a pivotal role in the design of the logo and creation of the brand identity and voice for RIVERE.•Assisted in the creation, writing, and meticulous proofreading of copy for the business plan, ensuring clarity and coherence in conveying the company's vision.Strategic Planning and Execution:•Developed a comprehensive marketing plan and budget, aligning strategic goals with financial resources for optimal impact.•Oversaw and executed the development of electronic communications, including the website, social media content creation and planning, and email marketing.Community Engagement and Partnerships:•Conducted thorough research, networking, and collaboration with community partners and donors, enhancing RIVERE's connections and impact within the community.

Strategic Social Media Management:•Played a key role in managing a robust social media network with over 120,000 followers across four brands, implementing a content schedule for relevant, original, and high-quality placemaking and storytelling content.Data-Driven Marketing and Relationship Building:•Analyzed metrics, including campaign results, conversion rates, and online traffic, to enhance future marketing strategies, with regular reporting to stakeholders.•Cultivated and maintained professional relationships with external contacts, including city staff, community organizations, stakeholders, and Downtown businesses, residents, and visitors.Multifaceted Content Creation and Management:•Designed, curated, and executed impactful email campaigns, including the well-received Downtown Insights series.•Managed information solicitation, tracking, editing, and maintenance for the annual Guide to Downtown Norfolk publication and corresponding web-based content.•Ensured the accuracy and vibrancy of the organization's online presence by maintaining and updating the website, including the events calendar, business listings, and blog posts.Collaborative Marketing Initiatives:•Collaborated seamlessly with the marketing team on the promotion, execution, and day-of support for various initiatives and events, supporting the organization's work plan, including Holidays in the City, Restaurant Week, Employee Appreciation, and Member Briefings.Creative Content Architect:•Demonstrated creativity by creating, designing, and writing copy for a diverse range of marketing materials.

Strategic Campaigns and Content Leadership:•Devised and executed impactful marketing campaigns for fundraisers, events, and membership drives.•Established, researched, and authored 300+ award-winning Zoo blogs, contributing to the organization's thought leadership.•Planned, curated, proofread, and edited copy for Zoo Review quarterly publications, maintaining a standard of excellence.Digital Presence Management:•Managed the Zoo's website and mobile app, ensuring seamless user experiences and up-to-date information dissemination.•Created, scheduled, and posted compelling social media content and digital ads across platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok.Media Relations and Multimedia Production:•Composed and distributed press releases and press kits to media contacts, maintaining updated and positive relationships.•Generated video content and supplied captivating photography, enriching the visual storytelling of the Virginia Zoo.•Designed, produced, and distributed promotional materials, ensuring brand consistency and visual appeal.Collaborative Marketing and Customer Engagement:•Worked closely with other departments to brainstorm and execute campaigns, including donor programs and admission sales.•Assisted with customer service and effectively managed the official email account, ensuring timely and professional responses.Financial Stewardship and Environmental Advocacy:•Aided in budgeting and fundraising efforts, serving as the Marketing liaison for the Special Events and Fundraising committee.•Steered Virginia Zoo Green Team initiatives, promoting conservation and sustainability efforts within the organization.

City of Norfolk Emerging Leaders (NEL), Downtown Norfolk Council LiveNFK program participantStrategic Research and Community Branding:•Conducted comprehensive market research and executed Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyses, providing valuable insights for strategic decision-making.•Assisted in the development of branding and marketing strategies for the Norfolk Ocean View beach community, establishing a vibrant social media presence to enhance community engagement and awareness.

Event Coordination Specialist:•Coordinated the installation and execution of events, with a focus on local initiatives such as Lego Day, ensuring seamless and engaging experiences for participants.Brand Awareness Developer:•Generated impactful brand awareness strategies, contributing to the growth of the Hybrid Electric Vehicle Group. •Spearheaded efforts to recruit new team members, fostering a dynamic and skilled community within the organization.Community Partnership Builder:•Established and nurtured valuable community partnerships, enhancing the group's presence and impact within the local community.

Event Coordination and Partnership Engagement:•Provided crucial support in the seamless execution of both private and large-scale events, ensuring a memorable and well-coordinated experience for attendees.•Collaborated closely with community partners to effectively market events, fostering strong relationships and maximizing promotional reach.Strategic Social Media Management:•Planned and published engaging social media content, enhancing the online presence of Virginia International Raceway, and promoting events to a wider audience.