Leading the security portfolio at N-able- Products: Endpoint Detection and Response, Antivirus, DNS Filtering/Protection, Managed Detection & Response, Identity and Credentials Managemant, Email Security, and Risk Assessment. - PnL Ownership- Senior Leadership Member- Site Leader (Morrisville / 200+ People)- Passionated about growth acceleration, flywheel mechanics, and partner value expansion

Responsible for the T&E business (PnL ownership). The portfolio covers four product categories helping managed service providers and IT pros improve operational efficiency and security posture:- Remote control (Take Control)- Password and documentation management (Passportal)- Email security (Mail Assure and SpamExperts)- Professional services automation/Ticketing (MSP Manager, ServiceDesk, Help Desk Manager)

Owning and driving key growth initiatives- Driving pricing and packaging strategy across the N-able product suite- Supporting alliance, OEM and M&A scoping, due diligence, and implementation projects- Owning our analytics strategy across the product organization- Working closely with the executive leadership team on key strategic projects to propel our business forward- Driving the commercialization strategy across the product organization- Owning market research across the entire N-able product portfolio

Leading an international team that owns demand generation and growth marketing for N-able product suite on a global scale. • Driving the integration of multiple acquisitions and been a key driver in launching new products• Leading marketing planning and investment priorities• Lead the ecommerce launch for the SolarWinds MSP business unit• Leading a global team consisting of marketing strategists and marketing operations professionals• Driving and contributing to cross functional strategic projects such as ecommerce, product development business cases and financial models• Key player in transforming and evolving our marketing platform and agency portfolio• Heavily involved in our analytics and data visualization strategy• Recruiting, hiring and developing marketing talent

Work with the founders and their teams to develop strategy, marketing plan, prioritization, analysis, data utilization and technology roadmap.• OrganiCup has more than 15 million USD in annual revenue and is a market leader in its industry• SWIPEBY (former Neighborz) raised more than $10M in funding, has 2000+ restaurants across 25 states on the SWIPEBY platform

Leading the marketing and demand generation activities for the business priority “Applications and Infrastructure” (primarily Microsoft Azure) across Western Europe (12 countries). Accountable for a budget of more than 4 million USD in marketing investments driving more than 80.000 qualified leads to sales directly support 100 million USD in revenue – influencing 1 billion USD in revenue across the region.• Improving investment efficiency by 90+ % and overall campaign performance by 63+ %• Biggest marketing impact across the region generating more than 80.000 leads and ensuring the highest efficiency globally• Leading a team of 12+ individuals including internal stakeholders (FTEs), vendors and agencies• Leading the yearly and quarterly planning process aligning priorities, driving asks and setting targets• Innovating demand generation creating several best practices that has been adopted globally. This was done in collaboration with internal stakeholders, agencies, publishers• Driving consistency of audience, messaging, branding and timing across all channels (on- and offline) • Spearheading analytics agenda in close collaboration with the analytics lead and ensuring data quality, reports and translation of information into tangible insights• Driving and supporting strategic projects from scoping to deployment such as transitioning adserver (Atlas to DoubleClick), billing and invoice processes, developing digital dashboards, making publishers GDPR compliant

Responsible for all commercial marketing, marketing analytics and digital platforms in Denmark and Iceland. • Leading and implementing our marketing automation solution in Denmark ensuring onboarding and understanding for the marketing, sales, business operations and leadership team• Led and drove the initiative digital demand generation and social engagement campaigns which has been adopted globally as best practices• Was a subject matter expert on marketing strategy, digital ecosystem and campaigns, and helped colleagues across the globel and partners in Scandinavia improve their marketing plans and execution• Enabled marketers to track ROI from lead to revenue, and sales teams to view marketing interactions & insights across all managed / strategic accounts

Responsible for a diverse client portfolio covering some of Denmark´s biggest commercial and consumer brands ensuring their digital innovation and development while delivering short-term marketing and media efficiency and growth.• Celebrated as the top performer two years in row at Carat. Accountable for the highest revenue growth and profit across clients with a 350+ % budget attainment meanwhile maintaining the highest customer satisfaction in EMEA 9,5/10 (TRR) • Was a key player in the pitches as we secured the clients KPMG Denmark and Arla (EMEA – worth 500 million USD) – handled all cost commitments, digital and data strategy. • Helped my clients transition to a more data driven media buying approach (programmatic buy both desktop, mobile and social media) – my clients adoption rate was more than 2x of the agency average• Clients: Danske Spil (national lottery), Microsoft, Maersk, KPMG, PFA (largest pension fund in DK), TeliaSonera (Call me), Safeway, Huawei, General Motors (Opel)

Covered all end-to-end aspects of client projects: Sales, execution, evaluation and retention.• Secured the highest share of new business• Helped numerous companies migrate to the Cloud and change their ways of working• Lead projects through agile methodologies • Facilitating numerous presentations, workshops and public speaking’s on topics such as the modern consumer, social businesses and social media. Hired by Network Denmark, Lindberg International, various universities and high schools.• Clients: Aalborg Municipality, Nordisk Film, Sitech, Linimatic A/S, Way To Grow Inc.

Was responsible for onboarding and maintaining social media sites such as Facebook, LinkedIN, Twitter, Vimeo, YouTube and Pinterest. In charge of the metrics and research with google analytics in combination with the integrated analytics of each site. Created news content for the website and kept with bloggers and journalists informed of our projects and created project descriptions.

Overall responsibility of all social media channels such as Facebook, Twitter, LinkedIN, YouTube and Google+ which meant I had to created and executed strategies with my team and the president of the organization.(Volunteer Experience)