Troels Persson 曹柏森
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Troels Persson 曹柏森 Email & Phone Number

Head of Cluster Asia at Reima at Reima
Location: Changning District, Shanghai, China 15 work roles 3 schools
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Role
Head of Cluster Asia at Reima
Location
Changning District, Shanghai, China
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Troels Persson 曹柏森 is listed as Head of Cluster Asia at Reima at Reima, a company with 210 employees, based in Changning District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Troels Persson 曹柏森.

Troels Persson 曹柏森 previously worked as Head of Cluster Asia at Reima and Vice President, Greater China at Vitec Imaging Solutions. Troels Persson 曹柏森 holds Master Of Science (M.Sc.), International Science And Business Administration from Copenhagen Business School.

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Reima

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About Troels Persson 曹柏森

Currently I have the pleasure and privilege of working as the VP of Greater China (based in Shanghai) for the VITEC Group plc, which is dedicated to providing outstanding products and services to the imaging industry.Throughout my career I had the opportunity of working in multiple cultures in Europe and Asia within so different sectors as Fashion (B2C), Energy (B2B) and Imaging Industry/Durable Consumer Goods (B2C) holding Senior positions in Sales, Operations, Marketing as well as General Management with a full P&L responsibility. My wide profile combined with my global experience has provided me with a solid understanding of how the various areas of the business “plays” together, and a holistic view on how to manage and develop teams across cultures and markets.Professional achievements:Establishing ECCO’s own business unit in the China market and drove the commercial side of the business to become profitable within 1st year of operations while improving the brand’s market position.Establishing and developing the ecommerce business of VITEC in China delivering strong results both in terms of top and bottom line.Developing and implementing China strategies for ECCO, VESTAS and VITEC driving the companies to gain more market share and an overall stronger market position.Developed and executed organizational restructurings leading towards leaner but stronger teams, capable of delivering good results in a new omni-channel based structure.Delivering a double digit growth in a contracting industry through developing and executing growth strategies.On a personal level, I am an optimist with a strong drive, and I enjoy taking on new challenges which is what originally drove me to look beyond just one area of business in one specific market. My international experience and capability to build bridges between cultures/people is one of my biggest assets which I constantly draw upon both in my professional and personal life.

Listed skills include Strategy, Business Development, Business Strategy, Management, and 46 others.

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Troels Persson 曹柏森's current company

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Reima
Reima
Head of Cluster Asia at Reima
vantaa, uusimaa, finland
Website
Employees
210
AeroLeads page
15 roles

Troels Persson 曹柏森 work experience

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Head Of Cluster Asia

Current

Shanghai, China

REIMA is a Finnish brand of premium kids clothing and footwear. I have the pleasure of leading our Asia team with the primary focus on further developing the Chinese market.At REIMA we believe in supporting kids to have an active childhood through our innovative and comfortable products.

Jan 2021 - Present

Vice President, Greater China

Vitec Imaging Solutions

Shanghai City, China

Responsible (full P&L) for the Greater China business units. Maintaining a strong focus on the further development of the distribution in the region for the Imaging Division of the VITEC Group plc.VITEC Group plc. is leading within the photographic and imaging industry and is represented throughout the World via a series of dedicated subsidiaries and.

Mar 2017 - Jan 2021

Deputy Country Manager, Manfrotto Distribution Shanghai Ltd.

Vitec Imaging Solutions

Shanghai City, China

General management responsibility (including full P&L) for the operation in Mainland China, focusing on sales (wholesale & retail), distribution and marketing of products targeted towards the photographic industry. Manfrotto Distribution Shanghai Ltd. is part of the Imaging Division of the VITEC Group plc.

Feb 2016 - Mar 2017

Marketing Director, Manfrotto Distribution Shanghai Ltd.

Vitec Imaging Solutions

China

Responsible for the Marketing & PR of the brands National Geographic, Manfrotto, KATA, Gitzo and Lastolite - all within the imaging industry (photography and video).The Manfrotto Distribution is the Imaging Division of the VITEC Group plc.

Apr 2013 - Feb 2016

Management Consultant

Independent

Working with a number of foreign companies concering market entry and setup in China, as well as with local Chinese companies regarding strategy for establisment and distribution of foreign brands in China, primarily within the fashion retail industry.

Mar 2012 - Apr 2013

Senior Director At Vestas A/S, Asia Pacific & China

China

Regional responsible for Marketing & Customer Insight.Optimizing organization and driving cost reduction through utilizing synergies in the region.Launch of new products.Regional marketing strategies.Overall responsible for the regional marketing budget and its KPIs.Driving improvements in customer dialogue programs and market intelligence.Working with the.

Jan 2012 - Mar 2012

Director Of Marketing & Customer Insight, China

China

Established the Marketing & Customer Insight department.Developed and implemented Commercial strategies.Positioned Vestas as a thought leader and quality supplier in the market.Developed and implemented customer specific marketing plans.Increased Vestas reputation in the Chinese market to the highest level in the Vestas Group as well as improved the.

Apr 2009 - Jan 2012

Marketing & Pr Director

China

Overall responsible for Marketing & PR activities.Development of market specific concept and campaigns.Localization of global campaigns to meet market needs.Positioning of ECCO in the market and the media.Developed a new marketing platform to drive sales at retail level.

Mar 2008 - Mar 2009

Commercial Director

China

Established ECCO (Shanghai) Co. Ltd.Built and developed the Marketing & PR and Logistics departments.Implemented SAP.Responsible for all marketing and PR activities and development of local concepts and campaigns.Overall responsible for establishing and managing the logistics operations.Implementation of ECCO retail concept in co-operation with.

Sep 2005 - Mar 2008

Advisor On China

Managing and supporting the local distributor with market development, implementation of retail concept, organizational optimization, implementing relevant financial reporting tools.Collection development as well as marketing and wholesale support.

Sep 2003 - Sep 2005

Regional Sales Manager

Hong Kong

Development of the Asian markets.Implementing the ECCO concept together with the relevant distributors.Supporting with collection development, marketing and retail tools.

Oct 2002 - Sep 2003

Product & Sales Manager, Ecco Accessories

Denmark

Overall responsible for the product group.Development, sourcing, logistics, sales & marketing of entire product group.Full P&L responsibility.SAP implementation for product group.Development of 3rd party distribution channels.

Sep 2001 - Oct 2002

Regional Manager For Western Europe & Developing Markets

United Kingdom

Opening of new markets through distributors.Established and monitored business plans and KPIs for the region.Participated in taking back the distribution in UK.Responsible for sales of new products as well as discontinued lines and 2nd quality clearance.

Sep 1999 - Jan 2001

Sales & Marketing Co-Ordinator, Western Europe

Denmark

Sales & Marketing support for the markets in the region.Developing new markets and making sure the ECCO concepts in respect to wholesale, retail and marketing were implemented correctly.

Dec 1998 - Sep 1999

Trainee

Eac Graphics Ltd.

Taiwan

Management Trainee with focus on marketing activities and support.

Dec 1997 - Dec 1998
Team & coworkers

Colleagues at Reima

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3 education records

Troels Persson 曹柏森 education

FAQ

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What company does Troels Persson 曹柏森 work for?

Troels Persson 曹柏森 works for Reima.

What is Troels Persson 曹柏森's role at Reima?

Troels Persson 曹柏森 is listed as Head of Cluster Asia at Reima at Reima.

Where is Troels Persson 曹柏森 based?

Troels Persson 曹柏森 is based in Changning District, Shanghai, China while working with Reima.

What companies has Troels Persson 曹柏森 worked for?

Troels Persson 曹柏森 has worked for Reima, Vitec Imaging Solutions, Independent, Vestas, and Ecco (Shanghai) Co. Ltd..

Who are Troels Persson 曹柏森's colleagues at Reima?

Troels Persson 曹柏森's colleagues at Reima include Katri Sinisalo, Sofia Salmi, Jenni Lokki, Marjo Monto, and Любовь Мельник.

How can I contact Troels Persson 曹柏森?

You can use AeroLeads to view verified contact signals for Troels Persson 曹柏森 at Reima, including work email, phone, and LinkedIn data when available.

What schools did Troels Persson 曹柏森 attend?

Troels Persson 曹柏森 holds Master Of Science (M.Sc.), International Science And Business Administration from Copenhagen Business School.

What skills is Troels Persson 曹柏森 known for?

Troels Persson 曹柏森 is listed with skills including Strategy, Business Development, Business Strategy, Management, Marketing Strategy, B2B, B2B Marketing, and Business Planning.

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