Mees Tromp Email & Phone Number

Alkmaar, Nh, Nl

Alkmaar, Nh, Nl

Amsterdam, Nl

Responsible for driving growth by leading the digital commerce monetization portfolio for HEINEKEN NV. Successfully launched and scaled initiatives in +15 OpCos globally. Focused on continuously growing our b2b commerce platforms & scaling new strategic digital growth drivers; Marketing automation, Financial Technologies and Payment Services,, Loyalty programs, Personalized Promotions & Pricing. Focused on driving RTC efficiencies or incremental revenue.

Amsterdam, Nl

Lead the digital transformation of the Out of Home department. Together with a multi-disciplinary team focused on change management, capability building, and developing new digital solutions to grow the digital commerce business incrementally and optimize processes for productivity gains. Developed user-centric platforms (e.g. self-service platform & ordering "Mijn Zaak" & sales rep tooling "Mijn Klant"). Managed to develop, launch and successfully onboard 70% of the total customer base within 10 months.

Amsterdam, Nl

Head of Drinkies (former Heineken NOW). Drinkies is the Heineken D2C initiative to deliver ice cold beer at your doorstep. Leading a start-up within a corporate. P&L and budget owner. Started, launched and grew a direct-to-consumer channel within Heineken Netherlands, managed to grow the business to 90.000 orders in 9 months. Responsible for building the team, media and marketing investments, distribution and logistics partners, application development.

Amsterdam, Nl

(i) Partnered with Just Eat Takeaway, UBER Eats & Deliveroo to explore & develop new digital sales channels via fast-food delivery B2C platforms. Platform deals, NPI activations, increase HEINEKEN portfolio availability and visibility on the platform and restaurants. (ii) Grow AOV and CLV of HEINEKEN B2B customers ordering via third-party distributor Sligro.nl.

Amsterdam, North Holland, Nl

Responsible for achieving quarterly sales targets. Build, own and deliver the strategy to realize growth in a declining market. Responsible for 24 countries and a +20 million user base. Focusing on creating (new) multi-channel campaigns that brings possibilities to achieve sales and channel performance. Through analysing data, setting up test programs and customer feedback streams. Key focus channels are both paid and owned channels e.g. email marketing, display, social ads and re-targeting strategies.

Amsterdam, North Holland, Nl

Manage both the global marketing calendar plus customer lifecycles. With the goal to achieve improved customer relevancy and business. E2E responsible for the biggest sales moments of the year in which we launch a omni-channel campaign based on 54 different user segments in 24 countries and highly personalized based on customer insights (sales and interaction) with various sending moments and offers.

Amsterdam, Noord Holland, Nl

Wij zijn Clockwork, het Digital Engagement Bureau van OrdinaWij helpen organisaties toegelaten te worden in het leven van mensen. Wij bedenken, ontwerpen en maken digitale producten en diensten, met in het hart een onderscheidende propositie die het leven van mensen makkelijker en aangenamer maakt! We zorgen dat alle radertjes kloppen en dat mensen dit omarmen.

Tilburg, Noord Brabant, Nl

Indicia has a Social Media Desk decorated with specialists from all those different disciplines. From this Social Media Desk, all the social media activities for our customers are being prepared, executed, monitored and analysed. Our customers can have their social media activities partly or completely outsourced to our Social Media Desk, without losing direction. As a Social Media Community Manager within Indicia Interactiv I've managed various accounts.

Tilburg, Noord Brabant, Nl

Little attention is paid to the enhancing effects and interpretative branding variables that customers apply in the construction of a long-term relationship with an organization. The aim of this research is describing the influence of organizational interactional activities via a brand community on the perception and the behaviour of the brand community member, which results in the possible creation and retention of customer loyalty or advocacy.

Master Of Science (Msc), Beleid, Communicatie & Organisatie: Communicatie In En Tussen Organisaties

Pre-Master, Beleid, Communicatie En Organisatie