Trong Phan Email & Phone Number

Minneapolis, Minnesota, United States

Collaborated with senior management to conceptualize and implement 4+ geo incrementality tests annually, uncovering an average 15% incremental impact of tested marketing strategies on clients' enterprise revenue, and delivering actionable insights for optimizing marketing investments.Applied different measurement best practices, in tandem with analytical tools, such as Excel, R, SQL, and Python, to design marketing tests and discern statistically significant incremental values of media channels for 2 staffed clients and 3+ ad-hoc clientsTrained and empowered over 10 members of measurement teams to adeptly utilize Ovative's testing tools and proprietary Geographic Precision Study, resulting in a 100% proficiency rate in executing sensitivity analysis and building successful incrementality tests for clients.Strengthened marketing testing and measurement practices by establishing in-house expertise, conducting 2 weekly office hours and 3 educational sessions, enabling internal teams to refine test designs, address unfamiliar testing issues, and improve comprehension of marketing measurement approaches for streamlined client solutions.

Greater Minneapolis-St. Paul Area

Managed purchasing reconciliation for 40+ transactions, averaging $5,000 monthly, submitted by 15+ faculty members spanning three departments.Collaborated with faculty members on a weekly basis to ensure timely submission of necessary documentation and justifications, achieving 100% on timeAnalyzed individual purchases and transactions, meticulously assigning appropriate account codes to each transaction, thereby maintaining a consistent accuracy rate of 98%.

Singapore

Performed web scraping to extract critical data, conducted data cleaning, and validated 11 spreadsheets to ensure accuracy and reliability for robust data analysis.Utilized correlations, data visualization, and analysis techniques to identify seasonal sales trends across 11 complex datasets, enabling informed inventory management decisions, particularly for highly preferred seasonal books.Prepared and presented a comprehensive data analysis report to the manager, facilitating enhanced inventory management strategies for future book sales in the U.S.