Head Of Marketing (Full-Time)
Current• Develop and lead the company’s strategic marketing plan with a long-term sustainable roadmap based on a deep understanding of the market and consumer insight.• Provide direction and leadership on the use and implementation of the brand• Lead on the development and delivery of the brand’s digital strategy to effectively reach and engage with the identified key audiences.• Develop and execute various marketing campaigns, support business development/sales activities and utilise all… Show more • Develop and lead the company’s strategic marketing plan with a long-term sustainable roadmap based on a deep understanding of the market and consumer insight.• Provide direction and leadership on the use and implementation of the brand• Lead on the development and delivery of the brand’s digital strategy to effectively reach and engage with the identified key audiences.• Develop and execute various marketing campaigns, support business development/sales activities and utilise all aspects of marketing including advertising, events and strategic partnerships.• Sign off all daft press all releases, statements, newsletters, social media content and other marketing material and circulate to appropriate members of the media after receiving appropriate internal approval.• Track, analyse and report to the Directors on the results of all the marketing activity against key metrics - sign-ups, activations and income generation etc. Show less