Tina Rothe's Location
Greater Philadelphia, United States, United States
Tina Rothe's Contact Details
Tina Rothe work email
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Tina Rothe personal email
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Tina Rothe phone numbers
About Tina Rothe
Experienced marketing leader seeking an opportunity to partner with a company to share my ability to create targeted strategies, campaign execution, and business intelligence for measurable results that support company objectives. Proven data stewardship around standards, process, and cleanliness. Possess strong mentoring, technical and analytical skills needed to create optimized and effective marketing activities that drive awareness, demand, revenue, and customer retention.My core competencies include marketing operations, digital marketing, demand generation, strategy, technology, analytics, process, finances, vendor management, project management, collaboration and mentoring. I have proven leadership, communication, and innovation skills, as well as the ability to adapt to changing market needs and customer expectations.
Tina Rothe's Current Company Details
Tina Rothe Work Experience Details
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Head Of MarketingColumbusPhiladelphia, Pa, Us
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Senior Marketing ConsultantColumbus Aug 2024 - PresentBallerup, Denmark, Dk -
Marketing StrategistTrellist Marketing And Technology May 2024 - Aug 2024West Chester, Pa, UsDevelopment and implementation of comprehensive marketing strategies to promote brand awareness, engage target audiences and drive business growth for clients in multiple industries including, chemical manufacturing, medical devices, pharmaceuticals and retail. -
Marketing Operations ManagerMeasured Results Marketing Oct 2023 - Aug 2024Centreville, Virginia, UsProviding strategy and execution for operations and campaign projects through process, management, analytics, and project management.► Process optimization: develop and implement streamlined workflows and procedures to enhance efficiency and productivity for 20% company cost-savings► MarTech Management: evaluation and implementation of tools for areas such as CRM, analytics tools and marketing automation platforms► Data management: data quality and integrity through data governance and segmentation► Reporting and analytics: dashboard creation and KPI tracking to analyze marketing and company performance data for improvements► Project management: campaign and operations projects that include technology implementations, process improvements, data integrity and collaboration -
Vice President MarketingData Lens Apr 2023 - Aug 2024King Of Prussia, Pa, UsOffering comprehensive services encompassing strategy, content creation, process optimization, operations, digital marketing, brand management, Account-Based Marketing (ABM), and social media marketing for both Small and Medium-sized Businesses (SMB) and Enterprise clients.► Marketing Strategy: formulating and executing marketing strategies aligned with overall business objectives, driving demand generation and managing content to propel 50% sales growth► Messaging and segmentation: defining positioning, segmentation, messaging, brand management and data privacy compliance► Digital Marketing: strategy, project management, SEO, Organic social and email best practices -
Marketing Director, Operations And Demand GenerationBrightview Landscapes May 2016 - Apr 2023Blue Bell, Pennsylvania, UsStrategic Marketing transformation through mentorship, technology, project management, digital lead generation, operations, process and analytics. ► Marketing Operations: MarTech stack ownership for automation, cloud-based systems, Salesforce and other CRM systems, dashboard reporting, process creation and documentation, legal adherence for outbound solicitation and data privacy, production workflow systems, budgeting, contract negotiations, competitive analysis, data management and analysis, vendor/agency management and project management► Marketing strategy: creation of segmentation, personas, targeted messaging, creative/strategy brief creation and integrated tactical plan► Lead/Demand Generation: automation workflows, targeted lists, reporting/tracking, email, direct mail, tradeshows, social media, SEO, PPC, website creation and maintenance, integrated campaign execution and social media with 100% marketing influences revenue growth per year ► Team Management: direct team leadership and across diverse departmental teams, such as IT, Customer Service, Sales, Finance, Legal and CRM► Mergers and Acquisition Lead: Marketing point person for all acquisitions with re-branding, partial re-branding and no rebranding strategies and execution for all digital brand and marketing assets, including social media, uniforms, vehicles and websites -
Marketing DirectorM3, Inc. May 2015 - Feb 2016Fort Washington, Pa, UsProvide Marketing success through strategy, lead and demand generation, operations and creative execution across M3’s U.S.-based business units: PracticeMatch, M3 Promotions, M3 Global Research, Profiles Database, and NEPRC. In 2015 generated $2.5 M in net new sales and supported $40 M in customer retention revenue.► Marketing strategy: segmentation, personas, targeted messaging, business goal support, creative/strategy brief creation and integrated tactical plan► Lead/Demand Generation: automation workflows, targeted lists, reporting/tracking, email, direct mail, tradeshows, social media, website creation and refresh, PR and social media► Marketing Operations: automation, cloud-based systems, Salesforce and other CRM systems, dashboard reporting, process creation and documentation, production workflow systems, budgeting, contract negotiations, competitive analysis, data analysis, vendor/agency management and project management► Creative Management: branding, standards creation, graphic design, interactive design, email layout, video production and content creation -
Marketing ConsultantContractor Jan 2015 - Apr 2015Marketing Strategy and Program Implementation, Direct Marketing, Lead Generation, Demand Generation, Competitive Analysis, Marketing Communications, Data Analysis and Segmentation, Process Development, Project Management, Vendor Management, Brand Management, Creative Services and Sales Enablement
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Global Senior Marketing Manager, Creative ServicesIron Mountain Apr 2014 - Oct 2014Boston, Massachusetts, UsCreated cross functional strategic planning and campaign execution for integrated, multi-touch, multi-channel global and local demand generation marketing activities. Daily activities included global brand ambassador, internal and external resource cultivation and management, reporting and analysis on production efficiency and results, account services, creative direction and communications. ► Marketing Operations: created global campaign and lead flow processes► MarTech: cloud-based systems such as for Marketing Resource Management (MRM), Digital Asset Management, websites, Salesforce and Production Workflow Tool for RFPs► Creative Services: built copywriter/design/studio and freelance pool to accommodate production volume while keeping expenditures low and then elevated to a contingent worker program that saved 30% of the marketing budget -
Senior Marketing Manager, Creative ServicesIron Mountain May 2011 - Mar 2014Boston, Massachusetts, UsBuilt B2B production studio department and lead team of 23 fulltime and contract employees value add onsite resources including print, interactive and studio design, PowerPoint®, video, project management, trade show management, and email marketing. Daily activities included North America brand ambassador, internal and external resource cultivation and management, reporting and analysis on production efficiency and results, account services, creative direction and communications. ► Marketing Operations: built B2B in-house production studio generated an annual cost avoidance of $3M and established internal and external processes that increased workload efficiency by 100% through Six Sigma style FIFO, data driven and automated processes► Creative Services: instituted agency of record and consolidated external vendor list to drive cost efficiencies and protect brand► MarTech: established creative platform and asset templates to unify user experience and brand integrity across all integrated communication channels and deployed cloud-based workflow system.
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Field Enablement Marketing ManagerIron Mountain Mar 2010 - Apr 2011Boston, Massachusetts, UsWorked as the liaison to Sales and Marketing for Field Marketing and Sales Enablement for North America. Marketing Operations and Project management with cross functional teams and vendors for system roll out, adoption, maintenance and analytics. ► MarTech: Brainshark integration with Salesforce, Salesforce centralized content library and presentation builder and upgraded Elateral Design on Demand cloud-based system► Marketing Strategy: messaging creation and the of Corporate Visions Power Messaging philosophy and collateral templates ► Budgeting and Process: vendor management and contact negotiations for multiple vendors
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Field Marketing ManagerIron Mountain Mar 2004 - Mar 2010Boston, Massachusetts, UsSupported the United States and Canadian Sales and Account Management Teams with local campaigns, launched cloud-based design on demand system, rolled out Brainshark, Field demo-based training, Salesforce campaign set up, and local brand review. Launched and maintained Yellow Pages Program for North America.► Established formal, centralized Field Marketing team model and success metrics.► Promoted in 2009 to manage direct reports with responsibility for 4 fulltime and contract employees.► Department team lead for campaign and system management that established the centralized marketing database, formal brand guidelines, and collateral templates.► Launched marketing systems/tools including PPC, SEO, annual surveys, Elateral® Design on Demand system (which supported an average annual $1.1M influenced revenue and pipeline)► Managed North American Yellow Pages program (which averaged an annual 10% conversion rate and $770K in influenced SMB revenue and pipeline)► Managed and rolled out print on demand solution that resulted in $150K annual cost-savings for collateral printing/storage.
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Marketing Communications SpecialistIron Mountain Apr 2002 - Mar 2004Boston, Massachusetts, UsCreated demand generation campaigns and materials for the Records Management division at Iron Mountain that generated $200,000 in recurring, annual records management revenue. Creation of internal communications and training playbooks for Sales, Marketing and Operations.
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Project Manager/DesignerCreative Solutions Advertising Jun 1999 - Mar 2002Digital production project management, design and writing for clients with internal and external creative agency resources. Client base was primarily the financial industry.
Tina Rothe Skills
Marketing
Marketing Communications
Salesforce.com
Lead Generation
Email Marketing
Demand Generation
Sales Enablement
Integrated Marketing
Marketing Strategy
B2b
Management
B2b Marketing
Strategy
Account Management
Leadership
Digital Marketing
Advertising
Field Marketing
Collateral
Product Marketing
Event Planning
Building Relationships
Brand Management
Marketing Management
Direct Marketing
Cross Functional Team Leadership
Competitive Analysis
Marketing Automation
Multi Channel Marketing
Creative Services
Direct Mail
Process Optimization
Brainshark
Global Marketing
Communication
Tina Rothe Education Details
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Ithaca CollegeCommunications -
Art Institute Of PhiladelphiaMultimedia
Frequently Asked Questions about Tina Rothe
What company does Tina Rothe work for?
Tina Rothe works for Columbus
What is Tina Rothe's role at the current company?
Tina Rothe's current role is Head of Marketing.
What is Tina Rothe's email address?
Tina Rothe's email address is ti****@****iew.com
What is Tina Rothe's direct phone number?
Tina Rothe's direct phone number is +120229*****
What schools did Tina Rothe attend?
Tina Rothe attended Ithaca College, Art Institute Of Philadelphia.
What are some of Tina Rothe's interests?
Tina Rothe has interest in Sirius Decisions, Children, Team Building, Ihaf, Education, Reading, Poverty Alleviation, Cella Thought Leadership, Health, Professional Women's Networking Groups.
What skills is Tina Rothe known for?
Tina Rothe has skills like Marketing, Marketing Communications, Salesforce.com, Lead Generation, Email Marketing, Demand Generation, Sales Enablement, Integrated Marketing, Marketing Strategy, B2b, Management, B2b Marketing.
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