Focus on family and travel

Led and grew YouTube’s newly created Commercial Analytics team, reporting directly to YouTube’s CFO and head of strategy. Global role, with additional ownership of regional and country/language-specific needs* Leadership: Responsible for vision, prioritization, growth, and execution for a new 20-person team. Built cross-functional working relationships with senior leaders and stakeholders across business, product, marketing, advertising sales, strategy, and finance* Measurement & metrics: Responsible for defining, setting targets, and creating dashboards and tools for reporting and self-serve of new business metricsBroad scope across content and distribution partners, support operations, strategy, and new products* Human-managed creator, mediaco, and music partnerships: impact measurement, opportunity sizing, prioritization across management tiers, competitive acquisitions, and product and feature enablement and optimization; major deal negotiation support; music deep dives; satisfaction* Scaled management of monetizing creators: content type, country, language opportunities; vertical-specific deep dives; channel segmentation, type classification, and similarity scoring; go-to-market of new products, features, and payouts* Scaled management of paying users: acquisition, development, retention; partner-specific memberships and subscriptions; digital goods and merchandise; value prop; partnerships and offers; social, help center, forums, and high-touch support operations and expansion* Inventory and advertising: content-specific monetization reporting and drivers; user-centric watch time understanding; ad inventory growth opportunities from ad type enablement, policy changes, and partner education; pricing opportunities* Support for strategic, business, and product decisions, go-to-market, and operations for launch and growth of new businesses. Designed, acquired, and analyzed market intelligence, competitive data, and quantitative creator and user research

Led Visa's Global Data Science team based in NA, covering Global Products and Functions, NA Sales and Consulting, and a newly created Global Data Engineering team. Managed a broad, multi-functional team of 100+ data scientists, business analysts, statisticians, business intelligence analysts, and data engineers.* Transformation: Developed vision and led a complete turnaround of a 50-person back-office, order-taking function into a modern, strategic, thought leading analytics and data science group.* Organizational effectiveness: org shape and structure changes; recruiting focus and velocity (100+ hires); many individual role changes and required exits; standardized role and level profiles, promotion criteria, and compensation; analytics community collaboration, joint assets, and common infrastructure.Broad scope across product, marketing, sales, consulting, support operations, and research* Product: core credit, debit, and prepaid payments; tokenization; real-time risk score; push and P2P payments; payments gateways; digital wallets; loyalty and offers; developer platform; data and audience* Internal partners: marketing, sales, support operations, macroeconomics, R&D, model risk management* External client consulting: consumer, small business, and commercial credit, debit, and prepaid issuers; fintechs; acquirers and processors; merchants and co-brands; acceptance platforms* Merchant business leadership: Took on a broader global Visa Consulting and Analytics (VCA) leadership role, to create the vision and approach to building and scaling a large, global merchant consulting, data science, and data products organization, covering sales, projects, and products.

Self-funded startup to create new consumer apps and APIs at the intersection of messaging, reputation, and marketplaces. Essentially “a communications and reputation layer on top of Craigslist”.* Developed strategy, researched customers and competitors, ran marketing using SEO and social media.* Hired and directly managed remote team of 8 front and back end web developers and designers.* Led architecture, product management, code review, and user testing using an iterative, agile approach.* Directly administrated cloud servers, web services, databases, security, CRM, analytics, and finances.* Ultimately shut down after a few pivots, due to limited traction and low upside vs. other opportunities.

Client, team and organizational leadership* Negotiated and sold $12m/year of work at 70% margins to C-level executives of $5-50 billion companies.* Led teams of 15 consultants, plus client staff and external vendors, to improve profits by $125m/year.* Co-authored articles, reports, and academic papers; presented and participated in panels at conferences.* Managed performance reviews and career progress for 20 staff, mentored several rising managers.* Led San Francisco office and region of 50 staff. Served on North American management team, group IT steering committee, group risk and compliance committee, career review performance standards team.Data, analytics, and decision-making* Structured, built, and automated many enterprise-scale data warehouses from messy, complex sources.* Innovated analytic and statistical techniques to quantify signals and drivers in noisy, disaggregate data.* Embedded insights and optimized goals into systems, processes, financials, incentives, and governance.* Built and leveraged an extensive knowledge of pricing, promotions, products, channels, and loyalty.Data infrastructure and IT transformation* Architected, built, and ran a powerful multi-tenant data science platform, serving 800 data scientists and developers, as well as production business apps.* Acted as chief of staff for CIO of a $400m, 1800 FTE IT group; created new, business-focused IT strategy.* Led several tech initiatives to improve staff and organizational productivity while balancing costs and risk.Retail, B2B, and financial services* Developed broad expertise in retail: grocery, drug, discount, club, department, apparel, automotive, pet.* Extended this knowledge into B2B sales and customer management: office supplies, waste management.* Applied capabilities leveraging data, analytics, decision-making, and technology into financial services.* 23 direct clients, plus many more indirect clients and prospects, throughout North America and Europe.

Mercer Management Consulting rebranded as Oliver Wyman in 2007

1 year pre-university program. Focus on retail software and systems, and remote access and data transfers.