Troy Burtch Email & Phone Number

Etobicoke, Ontario, Ca

Manage the execution of strategic brand plans to bring #FreshGLB to the province based on company vision, mission, and values. Empowering our team to craft a compelling brand image, promoting the brand personality - bolstering the reputation of GLB brand in the eyes of the customers, stakeholders and industry members - and successfully communicating the brand’s message internally and externally. Oversee daily operations of Great Lakes Brewery with respect to Sales (Retail, Licensee, Retail Channel), Marketing, Inventory, Regulatory, and the Office of the President while leading the Senior Leadership Team in work with legislative bodies, and/or quasi-governmental agencies and community partners.

Etobicoke, Ontario, Ca

Host and Producer of Between Two Fermenters, a bi-weekly beer podcast created by Great Lakes Brewery. Whether you're a seasoned connoisseur, a homebrewing enthusiast, into Ontario beer history, or just someone who enjoys some good ol' breezy beer banter, Between Two Fermenters, is your go-to deep dive for all things beer from an insider perspective with.https://www.greatlakesbeer.com/betweentwofermenters/

Etobicoke, Ontario, Ca

Oversee daily operations of Great Lakes Brewery with respect to Sales (Retail, Licensee, Retail Channel), Marketing, Inventory, Regulatory, and the Office of the President while leading the Senior Leadership Team in work with legislative bodies, and/or quasi-governmental agencies and community partners.

Etobicoke, Ontario, Ca

Imagine waking up each day and heading to a craft brewery where you spend your day sharing your story with the world. You get to bring colourful characters to life on beer labels, take individuals behind the brewhouse doors to get a taste of the life in craft beer, travel the province educating people on the many virtues of fresh local beer, communicate with passionate consumers on a daily basis and build and execute unique and exciting marketing initiatives. As the Marketing and Communications Manager for Great Lakes Brewery (GLB), the 2013 & 2014 Canadian Brewery of the Year, I have the pleasure to showcase the GLB brand to consumers through various social media platforms, community partnerships, content creation, media and public relations, and sponsorships. It's about engaging with current customers, and potential craft beer drinkers, while building a strong community, both online and offline; through creative, unique, and structured messaging.

Etobicoke, Ontario, Ca

Getting people excited about the various brands in the Great Lakes Brewery portfolio! Sales Role:Responsible for on-premise Toronto east sales, as well as providing representation across Ontario in select beer drinking cities (London, Guelph, Kitchener/Waterloo, Newmarket, Barrie, Sudbury and more). - Account management- Customer relations- Branding developmentThe fun doesn't end there. There are events to organize, tastings to conduct, product launches to prepare and preaching the virtues of craft beer to anyone that will listen. Essentially, a walking ad for Great Lakes, the 2013 & 2014 Canadian Brewery of the Year. Community Management:Social media! Yeah, I dig it. And I handle all the various social media accounts on behalf of Great Lakes; growing the fan base one follower at a time. It's all about engaging our loyal supporters and attracting new followers. - Building exciting and engaging social media campaigns- Customer relations- Public relations- Media LiasionGreat Lakes Brewery, the 2013 & 2014 Canadian Brewery of the Year, and one of Toronto's oldest craft breweries, is also one of the fastest growing breweries in Ontario! Fantastic year-round brands, Tank Ten series beer, Project X beer and seasonal releases all continue to inspire me in my role each day. Please visit www.greatlakesbeer.com to learn more about the company. Twitter @greatlakesbeer

Toronto, Ontario, Ca

Member of the Board of Management for The Waterfront BIA, representing the interests of businesses along the Queens Quay corridor between Bathurst and Cherry St. The Waterfront BIA is the business community’s voice and the unifying entity to Toronto’s Waterfront.

Toronto, Ontario, Ca

Lead project development and implementation of marketing and communication plans to increase brand awareness and public support. Provide inspiring opportunities for everyone to participate in the Daily Bread Food Bank's mission through giving, volunteering and advocating.

Toronto, On, Ca

* Sold to St Joseph Media in 2018 * Responsible for building relationships with key Toronto Beer Week (TBW) stakeholders - Craft Breweries, Bars & Restaurants, Media organizations and businesses within the city of Toronto to help foster and further develop the TBW culture. Key duties include the overview of participant registration, provide open and transparent two-way communication, organize lead-up meet and greet event, and source out and build sponsorship opportunities with companies aligned with TBW values. Oversee Partnerships operations committee. What is Toronto Beer WeekToronto Beer Week (TBW) is a collective series of events dedicated to the celebration and advancement of the craft beer movement. 9 Days of events covering ALL of Toronto during the month of September.Our Mission… to celebrate, promote, and further craft beer and local culture in Toronto by working with independent bars, restaurants, and craft breweries. Together with a team of industry veterans, we organize a week dedicated to the promotion and celebration of craft beer in Toronto. Working with various breweries, importers and licensees, to spread the craft beer word.torontobeerweek.com for more info. Twitter - @torontobeerweek

Toronto, Ontario, Ca

Teach beer appreciation to continuing education students. Six week course that covers all the fun stuff about beer - how to properly taste, what it takes to make it, how to talk about it, how to write tasting notes and more. https://coned.georgebrown.ca/courses-and-certificates/beer-appreciation/

A cornucopia of roles and responsibilities come with the position of Director of Sales and Marketing for TAPS Media, the parent company of TAPS The Beer Magazine and the Canadian Brewing Awards. There isn’t a hat I didn't wear in this role: Traditional sales calls, developing and implementing national advertising programs, increasing our subscription growth through various marketing initiatives, organizing the largest commercial beer judging competition in Canadian history, and maintaining and building our social media applications.

Was an integral part of the Private Security & Investigative Services Branch, under the Ministry of Community Safety & Correctional Services. After being hired on as a Licensing Clerk I was quickly transferred to the Junior Program Advisor position where I was responsible for drafting written correspondence on behalf of the branch. *Developed relationships with security agencies in Ontario*Worked closely with both provincial and regional police forces, providing key information to assist in the enforcement of the Private Security and Investigative Services Act (PSISA)*Filled in as Acting Manager of Customer Service on numerous occasions*Assumed role of contact person for individuals applying with criminal recordsLeft position in April 2010 to join TAPS Media as Director of Sales and Marketing.

Toronto, Ontario, Ca

I was hired as a seasonal Customer Service Representative during the holiday season of 2007 and I quickly found a key role in the beer category, assisting customers with their beer related inquiries while providing sound 'best-buy' practices.I also handled large sums of money, stocked shelves with product, assisted in inventory counts, rotated on the return counter and delivered product to customers vehicles when necessary.

Analyzed complex data and prepared meaningful business cases and position papers in order for the Chief Firearms Office Ontario to present actionable business strategies to Canada regarding responsible firearm ownership and use.*Attended special events and functions representing the CFO Ontario as a professional and knowledgeable service provider.*Approved transfer of firearms between lawful owners

*Educated consumers on products through open discussion*Designed, promoted and implemented various beer displays and product knowledge information, including tasting notes and food pairing suggestions*Ensured Labatt's national and local interests were carried out at the Oland Brewery Retail Store level*Handled large sums of money, key holder, handled deposits, assisted territory managers with merchandise for events, worked with territory managers on special functions and stocked cold storage room with beer.

Police Foundations, Police Foundations

Certificate, Advertising Sales

Beer Appreciation, Beer Appreciation

Labatt Atlantic Beer Institute, Beer Appreciation

Certificate