Developed a unique product from the ground up and released into the Australian market. 1. Ideation and concept generation.2. Prototype design and construction.3. Prototype Testing and Design Improvements.4. Establishing proof of concept through Market research.5. Sourcing manufacturing partner, negotiating terms and construction.6. Market Strategy and business Analysis.7. Website plan and development – www.firebarbie.com.au8. Marketing plan, including all creative aspects.9. Market Testing with soft launch.10. Developed marketing plan and management.11. Distribution plan and management.

Key Achievements:• Designed the marketing structure, and developed customer proposals and materials.• Implemented efficient internal systems and processes, including a CRM system that systematically tracked all aspects of the business, from leads to communications and account management.• Oversaw the Williamsdale Solar Farm 11.13 Mw Project, with 35 540 solar panels, covering over 75 acres of installed panels with a single axis tracking system.• Successfully managed over 100 labour hire staff from multiple teams across the entire Williamsdale Solar Farm site, further enhancing and diversifying my management skillset.• Assumed ownership and accountability the $35 Mil project until formal completion and sign off while gaining knowledge of construction management.Responsibilities:• Oversaw sales management and business development.• Directed logistics management and installations, as well as contractor management both electrical and labour.• Led negotiations for power purchase agreement contracts with commercial clients.• Performed marketing and brand management.• Undertook account management, obtaining new and maintaining existing clients.

Key Achievements:• Significantly transformed company culture from an individual performance perspective to team perspective.• Identified and strategically instilled a change in focus in managing the education department for CommVault, from gaining customer interest to building direct relationships with account managers.• Increased overall size of the team by 40%, from 80 seats to 200 seats.Responsibilities:• Managed the recruitment, training, performance and output of employees, implementing and monitoring KPIs.• Set clear standards within the workplace and communicated business expectations.• Performed CommVault relationship management, dealing directly with global directors.• Oversaw campaign management.• Undertook financial forecasting and reporting, as well as overall office management.

Key Achievements:• Designed the CRM system from scratch, managing its development and implementation into the business.• Negotiated and maintained 13 energy contracts to acquire customers in all segments of the energy industry, including residential, small business, corporate and industrial. Companies included AGL, Simply Energy, Lumo Energy, Origin and Energy Australia, etc.• Established an offshore call centre in India.• Expanded an initial team of 3 into over 70 staff in call centres in Australia and India.• During our most successful period, we were signing over 800 people per week for better energy deals.Responsibilities:• Oversaw Human Resource Management of 30 full time call centre agents, 3 teams of 5 door-to-door salespeople, and 4 quality assurance agents.• Managed recruitment, selection, training, disciplining and appraisal of employees, enforcing policies and procedures.• Researched, developed and reviewed marketing plans, undertaking creative conception, planning and rollout for TV, Radio, Newspaper and flyer other marketing verticals.• Managed marketing budget, including scheduling expenditures, analysing variances and initiating corrective actions.• Generated several improvements in systems and processes, including developing the CRM, designing call processes and comparison tools, documenting process mapping, creating a partner portal system, developing internal departmental processes and numerous other changes.• Created proposals for major clients, including Energy Retailer partners and acquired thirteen energy contracts.• Directed business development and on-boarding of new major clients to diversify and vertically integrate the business.• Oversaw strategic direction and execution of the business, managing P&L, including invoicing, wages and finances.• Served as Chairman of the Board and managed heads of departments within the business.

Key Achievements:• Held several key commercial positions, including Sales Manager, Retailer Relationship Manager, Contact Centre Manager (Australia, Fiji and New Zealand) and Operations Manager.• Grew the company’s staff from a total of 6 staff to 150 plus, split between 2 shifts, 5 offices and 3 countries.• Led my team to a recorded massive 5000 sales in a week and over 18 000 for the month in July 2011.• Appointed to document entire business processes within every department: Residential Sales, Business Sales, Quality Assurance, Customer Service and Operations.• Selected to be sent to Fiji to improve offshore administration processes, successfully training and improving the offshore team by 150% and saving the business more than $20 000 per month.• Established and managed from scratch EnergyWatch’s new and largest contact centre on Collins Street Melbourne.• Designed call processes and comparison tools that would later become the standard within the brokering industry.Responsibilities:• Organised and established new offshore call centres in New Zealand and Fiji.• Developed and managed the integration of CRM based sales call processes.• Oversaw training, compliance and sales scripting, including overhauling induction and quality assurance platforms and developing e-Learning training modules.• Managed recruitment, selection and hiring.• Generated and presented reports to the board, relating to Sales, Operations, Customer Service and Marketing.• Coordinated information and ideas with the PR team to generate publicity.• Managed Energy Retailer relationships and communication management.• Performed strategic planning, process creation and implementation and managed other areas of the business.