Envisioned and launched 2 Web3 ventures: (i) Morfyus League, an e-sports guild that allowed gamers to earn income from the Gamefi metaverse, and (ii) Morfyus, a jobs marketplace for the decentralized economy.• Developed a ground-up marketing strategy and brand narrative, and allocated the annual marketing budget to fuel zero-to-one growth and garner 5,000+ gamers and 75,000+ users, respectively on the 2 platforms • Presided over strategic initiatives including go-to-market plans,… Show more Envisioned and launched 2 Web3 ventures: (i) Morfyus League, an e-sports guild that allowed gamers to earn income from the Gamefi metaverse, and (ii) Morfyus, a jobs marketplace for the decentralized economy.• Developed a ground-up marketing strategy and brand narrative, and allocated the annual marketing budget to fuel zero-to-one growth and garner 5,000+ gamers and 75,000+ users, respectively on the 2 platforms • Presided over strategic initiatives including go-to-market plans, partnerships, and community engagement programs with decision-making accountability for customer segmentation, targeting and brand storytelling• Built a lead generation engine to grow top-of-the-funnel prospects for the jobs platform by 10x in 6 months, and setup a Business Development team to qualify and guide enterprise leads to successful conversion • Designed, developed and launched integrated campaigns across web, search (SEO/SEM), social, and email channels to amplify brand awareness and user acquisition in a rapidly growing marketplace• Instituted metrics for campaign success including social engagement, website hits, spend, and conversions to accomplish objectives in revenue growth, customer lifetime value, and unit economics across 10+ markets• Managed teams in a high-impact content strategy including articles, AMAs, quests, and other digital collateral that nurtured leads through each phase of the funnel and facilitated 50% retention across 75,000 users. Show less

Skywalk is a boutique international marketing agency specializing in digital media and data analytics.• Advised CMO and CEO level decision-makers on marketing strategies with leadership of annual account budgets of up to $2M, media buying programs, and marketing analytics• Guided cross-functional teams in all phases of the creative process from brief to execution to meet unique objectives for revenue growth and brand visibility while ensuring adherence to budgets and… Show more Skywalk is a boutique international marketing agency specializing in digital media and data analytics.• Advised CMO and CEO level decision-makers on marketing strategies with leadership of annual account budgets of up to $2M, media buying programs, and marketing analytics• Guided cross-functional teams in all phases of the creative process from brief to execution to meet unique objectives for revenue growth and brand visibility while ensuring adherence to budgets and deadlines• Steered content strategy and calendars across digital platforms including web, social media, videos and blogs to engage customers and maintain a unified brand voice and experience across touchpoints• Instituted policies, SOPs, and best practices across the Call Center, HR, Sales and Accounting departments to govern client- and vendor-facing activities, maximize efficiency and reduce operating costs. Show less

• Established and maintained trusted relationships with CxO-level clients to audit existing marketing strategies and cross-platform operations, and win high-profile client engagements • Monitored market research, competitive intelligence and industry trends to analyze customer behaviour, update product value propositions, and inform key targeting, brand positioning and media mix decisions• Directed conversion rate optimization initiatives across the end-to-end online funnel through… Show more • Established and maintained trusted relationships with CxO-level clients to audit existing marketing strategies and cross-platform operations, and win high-profile client engagements • Monitored market research, competitive intelligence and industry trends to analyze customer behaviour, update product value propositions, and inform key targeting, brand positioning and media mix decisions• Directed conversion rate optimization initiatives across the end-to-end online funnel through various test campaigns, A/B experiments, refinement of targeting methodologies, and ad content optimization• Created and curated content to engage and retain diverse customer communities, and championed the use of SEO tactics that propelled search rankings for companies in highly competitive marketplaces• Initiated KPI dashboards, forecasting templates and business intelligence tools to benchmark major metrics for prospecting, growth and conversion, and harvest data-driven insights to course-correct strategies Show less

• Served as a founding member of the Digital Media Solutions unit in the SEA region with responsibility for hiring a team, cultivating customer relationships, and crafting a business strategy• Managed a high-performance team of marketing, sales and ad operations professionals, multiple display networks, supply-side platforms (SSPs) and corporate partnerships• Led A/B testing and implementation of ad placements, and advised some of the nation’s leading travel and hospitality operators on… Show more • Served as a founding member of the Digital Media Solutions unit in the SEA region with responsibility for hiring a team, cultivating customer relationships, and crafting a business strategy• Managed a high-performance team of marketing, sales and ad operations professionals, multiple display networks, supply-side platforms (SSPs) and corporate partnerships• Led A/B testing and implementation of ad placements, and advised some of the nation’s leading travel and hospitality operators on sales funnel-building, lead generation, and digital advertising Show less

• Grew department revenue by 100% YoY from 2010 to 2016• Promoted from Advertising Manager to Senior Advertising Manager within 2 years

Conceived, established and sold “Ernest Real Estate”, a seven person real estate firm providing sales, leasing and management services in one of the most competitive real estate markets in Australia.

Award for fifth highest number of property sales in the state of Queensland (Australia) for the Ray White Group.

Helped managed and operated a small business whilst completing university.

I worked at McDonalds part-time whilst completing secondary school