Troy Dye

Troy Dye Email and Phone Number

Head of Marketing, Individual Investors @ T. Rowe Price
Richmond, VA, US
Troy Dye's Location
Richmond, Virginia, United States, United States
Troy Dye's Contact Details
About Troy Dye

I am a well-rounded marketing executive with 20+ years experience across a variety of marketing, P&L, and operations roles in B2C and B2B business units. I am a high EQ leader with a passion for analytics and creativity across the marketing funnel.

Troy Dye's Current Company Details
T. Rowe Price

T. Rowe Price

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Head of Marketing, Individual Investors
Richmond, VA, US
Website:
troweprice.com
Employees:
8698
Troy Dye Work Experience Details
  • T. Rowe Price
    Head Of Marketing, Individual Investors
    T. Rowe Price
    Richmond, Va, Us
  • West Cary Group
    Chief Strategy Officer And Chief Of Staff
    West Cary Group Aug 2022 - Present
    Richmond, Va, Us
    Accountable for client strategy, agency growth strategy, and overall agency effectiveness at one of the largest minority-owned marketing and technology agencies in the country.
  • Infin Consulting
    Strategic Marketing Consultant
    Infin Consulting Apr 2022 - Dec 2024
    Helping start-ups to medium sized companies grow profitably through fractional CMO support, product development, data-driven growth marketing strategy, and customer engagement.
  • Metromile
    Chief Marketing Officer - Head Of Growth And Customer Experience
    Metromile May 2021 - Jul 2022
    San Francisco, Ca, Us
    Led the customer experience, sales, marketing, brand, and partnerships teams responsible for bringing Metromile's vision of fairer and real-time insurance to more consumers through pay-per-mile car insurance
  • Capital One
    Managing Vice President, Head Of Consumer Card Marketing, Engagement And Insights
    Capital One Jul 2020 - May 2021
    Mclean, Va, Us
    Led integrated marketing intent and marketing delivery across our consumer card segments as well as our insights and analytics teams who uncover new customer needs and opportunities everyday.
  • Capital One
    Vice President, Head Of Card Partnership Marketing
    Capital One Oct 2018 - Jun 2020
    Mclean, Va, Us
    Led Marketing for our U.S. Co-Brand and Private Label credit card partnerships
  • Capital One
    Vice President, Head Of Small Business Card Marketing
    Capital One May 2017 - Oct 2018
    Mclean, Va, Us
    As the head of marketing in our small business card division, I was responsible for growing our overall customer base and building a lasting positive reputation for our company in the small business community. I lead the teams driving our brand development, marketing strategy, digital and direct marketing as well as our digital storefront for the Small Business card division.
  • Capital One
    Vice President, Marketing Strategy
    Capital One Jul 2013 - May 2017
    Mclean, Va, Us
    In this role, I led the product brand management for our US and Canadian Card business at Capital One, encompassing more than 30 million customers. My portfolio included our US Mainstreet, Upmarket, and Small Business segments as well as our Canadian Branded and Partnership segments. My responsibilities included advertising, brand strategy, marketing planning, product positioning and creative delivery.
  • Capital One
    Senior Director, Bank And B2B Advertising
    Capital One Oct 2012 - Jun 2013
    Mclean, Va, Us
    Led advertising strategy, creative, and agency relations for Consumer Banking and B2B divisions in national and local markets.
  • Capital One
    Senior Director, Bank Marketing Strategy
    Capital One Feb 2012 - Oct 2012
    Mclean, Va, Us
    Managed product development, segment strategy, and marketing strategy across Retail Consumer Banking and Financial Services divisions.
  • Capital One
    Director, Brand Marketing
    Capital One Nov 2009 - Feb 2012
    Mclean, Va, Us
    Led brand strategy for lending, customer management, and customer experience in the consumer banking segment.
  • Corporate Executive Board
    Practice Manager, Enterprise Council On Small Business
    Corporate Executive Board Jul 2008 - Nov 2009
    Arlington, Va, Us
    Deliver best practices and market research to enterprise companies targeting the small business market.
  • Capital One
    Business Director
    Capital One May 2005 - Jun 2008
    Mclean, Va, Us
    Accountable for usage and engagement for large national Small Business portfolio. Responsibilities include management of our Rewards program, Retention, Product Development, and Customer Experience programs.
  • Capital One
    Director, Operations Analysis
    Capital One Jan 2004 - Apr 2005
    Mclean, Va, Us
    Led Operations Analysis and Planning for 3,500 agent contact center network with an annual budget of $200MM+. Responsibilities included call routing design, call classification, workload forecasting, optimization, and process improvement. Led three teams totaling 14 analysts.
  • Capital One
    Senior Manager, Operations Analysis, Contact Center Support
    Capital One Jun 2002 - Jan 2004
    Mclean, Va, Us
  • Capital One
    Staffing Manager, West Coast Operations
    Capital One Jan 2001 - Jun 2002
    Mclean, Va, Us
  • Capital One
    Senior Operations Analyst, Production Services Finance
    Capital One Jun 1998 - Jan 2001
    Mclean, Va, Us

Troy Dye Skills

Strategy Marketing Strategy Market Research Management Analytics Customer Insight Segmentation Financial Services Program Management Integrated Marketing Direct Marketing Marketing Cross Functional Team Leadership Digital Marketing Leadership B2b Product Development Creative Strategy Customer Experience Social Media Marketing Strategic Planning Marketing Communications Market Planning Advertising

Troy Dye Education Details

  • University Of Virginia
    University Of Virginia
    Psychology
  • United States Naval Academy
    United States Naval Academy
    Chemistry

Frequently Asked Questions about Troy Dye

What company does Troy Dye work for?

Troy Dye works for T. Rowe Price

What is Troy Dye's role at the current company?

Troy Dye's current role is Head of Marketing, Individual Investors.

What is Troy Dye's email address?

Troy Dye's email address is tr****@****hoo.com

What is Troy Dye's direct phone number?

Troy Dye's direct phone number is +170386*****

What schools did Troy Dye attend?

Troy Dye attended University Of Virginia, United States Naval Academy.

What skills is Troy Dye known for?

Troy Dye has skills like Strategy, Marketing Strategy, Market Research, Management, Analytics, Customer Insight, Segmentation, Financial Services, Program Management, Integrated Marketing, Direct Marketing, Marketing.

Who are Troy Dye's colleagues?

Troy Dye's colleagues are Josh Slater, Carlos F. Ibañez, Holly Mcallister, Srinivasa Valluri, Tembi Davis, John B., Alexander Collins, Cfa.

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