Troy Graff Email & Phone Number

Dallas, Texas, United States

Identify and secure automobile dealers with capital to purchase inventory and manage day-to-day marketing. Developing marketing strategies for new products; revision with the marketing team to run social media ads.Organized a national convention, promoting products and services to the BHPH industry.Identifying potential new markets and creating a plan to enter the marketBrainstorming fresh advertising ideas with the managing partner of the company.

Dallas, Texas, United States

Directed B2B sales and customer growth—new business, client relations, and client retention. Attended tradeshows, engaged with prospective clients, drafted contracts and negotiated terms. Oversaw sales, marketing, and content for all media services; two national magazines, annual reports (UCIR). Managed monthly and annual budgets/sales forecasts; developing product launch strategies. Expanded business growth for NIADA’s national partnership programs, resulting in:$1,000,000 annually in National Corporate Partnerships.$2,000,000+ annually in National Member Benefit Programs.$2,500,000+ in revenue generated by print and online advertising. Implemented programmatic online advertising, a new digital offering, to provide a new revenue stream of approximately $250,000 annually.Directed implementation of exhibit and sponsorship sales at trade industry conventions, resulting in $2,300,000 annually.

Arlington, Texas, United States

Generated new business, bringing on board several state magazines from inception. Oversaw advertising sales and production and cultivated this program into 15-state association magazines generating $500,000/year revenue stream.Conducted client quarterly meetings to review ROI and determine strategic next steps to ensure client retention. Delivered annual strategic partnership initiatives, advertising, production, event planning, and leadership development for all National Corporate Partnerships and vendors.