Troy Meadows Email & Phone Number

Asheville, NC, US

Asheville, NC, US

First Marketing Hire: Partnered with the founder to define brand positioning and value propositionLead Acquisition Systems: Built systems to track and optimize lead acquisition across all channels leading to a 20% increase in qualified leadsAgency Management: Managed agency relationships to expand brand reach and optimize performanceDirect Mail Funnel.

Asheville, North Carolina, United States

Host and Producer of the MidPacker Pod on the Freetrail podcast network. - Record Episodes- Edit and Produce all Episodes- Manage Guest Outreach- Manage Sponsorship Relationships

Santa Rosa, California, United States

Developed and implemented a company-wide ESG program in collaboration with Board of Directors and C-suite executives, leveraging skills in stakeholder engagement, strategic planning, and data analysis. Aligned marketing, sales, cultivation, procurement, manufacturing, and distribution departments with sustainability goals, demonstrating strong leadership.

United States

Worked cross-functionally with Sales, Manufacturing, and Production teams to generate $6 million in annual revenue.Managed $500,000 annual marketing budget.Crafted and oversaw strategies to grow market share, maintaining a top-10 brand position in a highly competitive and regulated market.Developed and maintained company marketing stack.Led a 5 person team.

Led content, digital, and social marketing strategy for award-winning cannabis brand with over $4 million in annual revenue.Managed advertising budget of $250,000, tracking expenses and ROI and providing regular reporting to senior management, resulting in decreased expenses and increased revenue.Managed B2B marketing initiatives, including trade shows.