First Marketing Hire: Partnered with the founder to define brand positioning and value propositionLead Acquisition Systems: Built systems to track and optimize lead acquisition across all channels leading to a 20% increase in qualified leadsAgency Management: Managed agency relationships to expand brand reach and optimize performanceDirect Mail Funnel: Launched and refined a direct mail funnel, to reach 500 targeted prospect monthly creating 10+ qualified leads per month.Social Media Team: Built and led a social media team to drive brand engagement increasing engagement by 100% and doubling followers in 6 monthsContent Marketing: Engaged a content agency to scale inbound and thought leadership effortsMulti-Channel Campaigns: Led cross-channel campaigns to increase customer engagement and lead flowReporting & Optimization: Established performance dashboards to track ROI and refine strategies.

Host and Producer of the MidPacker Pod on the Freetrail podcast network. - Record Episodes- Edit and Produce all Episodes- Manage Guest Outreach- Manage Sponsorship Relationships

Developed and implemented a company-wide ESG program in collaboration with Board of Directors and C-suite executives, leveraging skills in stakeholder engagement, strategic planning, and data analysis. Aligned marketing, sales, cultivation, procurement, manufacturing, and distribution departments with sustainability goals, demonstrating strong leadership, communication, and teamwork skills.Reported sustainability metrics to Board and Executive team to track progress, showcasing proficiency in data visualization, reporting, and presentation skills.Spearheaded development of new packaging solutions to remove single-use plastic from product lines, utilizing skills in innovation, design thinking, and supply chain management.Managed partnerships with environmental not-for-profits to create donation programs with sales from top products, demonstrating social responsibility and community engagement skills.Implemented nitrile glove recycling program to reduce waste, showcasing skills in program management, process improvement, and cost control.

Worked cross-functionally with Sales, Manufacturing, and Production teams to generate $6 million in annual revenue.Managed $500,000 annual marketing budget.Crafted and oversaw strategies to grow market share, maintaining a top-10 brand position in a highly competitive and regulated market.Developed and maintained company marketing stack.Led a 5 person team responsible for all customer acquisition and retention marketing, branding, B2B marketing, and sales support and product developmentIncreased customer retention by 20% by implementing an environmental give-back program through sales of our key product linesConducted Market research to identify product trends and inform product roadmap Crafted GTM strategies for all product linesPlanned and executed campaigns at top industry trade shows to increase MQL and SQL generation.- Hall of Flowers: largest B2B industry trade show. Worked with the sales team to optimize SQL generation resulting in the onboarding of 20 new accounts. - Emerald Cup: largest B2C industry event, deployed our brand ambassador team to engage with attendees resulting in 30k in sales and capturing 1200 new emails and 300 new SMS contacts Utilize data-driven insights to optimize marketing performance, leveraging tools such as Google Analytics, Zoho CRM Suite, and industry-specific Saas platforms, resulting in improved ROI and decreased customer acquisition cost.

Led content, digital, and social marketing strategy for award-winning cannabis brand with over $4 million in annual revenue.Managed advertising budget of $250,000, tracking expenses and ROI and providing regular reporting to senior management, resulting in decreased expenses and increased revenue.Managed B2B marketing initiatives, including trade shows, industry events, and partner collaborations, resulting in a significant increase in sales revenue and brand awareness.Develop and execute comprehensive marketing strategies across multiple platforms, including email, social media, paid advertising, content marketing, and SEO, resulting in a 28% YOY increase in website traffic. Maintained an average average email open rate of 47% with an average CTR of 4.2% across multiple B2C and B2B lists.Managed 3 member creative team, including graphic design, copywriting, and photo/videography, overseeing all aspects of content creation, including ideation, production, and distribution, resulting in higher engagement and increased brand loyalty.Oversaw social media team monitoring customer engagement, and managing online reputation, resulting in improved positive sentiment and decreased negative sentiment. Using only organic growth tactics grew Instagram following from 0-18k.