Troy Merrifield

Troy Merrifield Email and Phone Number

Creative Director @ Golf Carting Magazine | Strengthening the connection between consumers and brands through impactful design. @ Golf Carting Magazine
Troy Merrifield's Location
Glendale, Arizona, United States, United States
About Troy Merrifield

With over 20 years of experience, I am a seasoned Senior Graphic Designer specializing in corporate design, branding, and multimedia. My expertise spans print, digital, motion graphics, and photography, with a strong focus on creating compelling visuals that engage audiences and drive results.As a creative leader, I’ve been instrumental in conceptualizing and bringing to life innovative designs across various media, with a particular emphasis on print. My work ranges from developing brand identities and designing magazine layouts to creating custom vehicle wraps and managing large-scale marketing campaigns. In addition to typical print design, I also specialize in large-scale POP displays, signage, and window graphics, combining my design skills with hands-on craftsmanship and hand-drawn sketches.At Golf Carting Magazine, where I currently serve as Creative Director, I’ve transformed the brand into a leading publication in a niche market. My role at UTV Off-Road Magazine as Publisher and Editor-in-Chief was equally pivotal, where I founded the first-ever UTV/Side-by-Side niche publication, setting new industry standards and creating a loyal following.Design is a constantly evolving field, and every project presents a unique challenge. As a seasoned problem solver, I embrace this evolution and take pride in pushing the boundaries of creative excellence. No project is out of reach, and I’m always ready to tackle new challenges with creativity and precision.I’m known for delivering high-quality designs that align with brand guidelines and meet tight deadlines. I collaborate closely with leadership, Creative Directors, and other stakeholders to ensure that every project is delivered with attention to detail and creative flair.I’m open to new opportunities in graphic design, visual storytelling, and creative direction, whether on-site, remote, hybrid, or contract. I’m always on the lookout for collaborations that challenge me to think creatively and deliver exceptional results.COMPUTERMac OS X: Adobe Indesign, Photoshop, Illustrator, BlenderWindows programs: Microsoft Office 365, WordPress

Troy Merrifield's Current Company Details
Golf Carting Magazine

Golf Carting Magazine

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Creative Director @ Golf Carting Magazine | Strengthening the connection between consumers and brands through impactful design.
Troy Merrifield Work Experience Details
  • Golf Carting Magazine
    Creative Director
    Golf Carting Magazine Jan 2020 - Present
    United States
    I partnered in the development of a consumer-focused golf carting magazine, creating a brand identity and designing engaging content to attract a large national following. Through strategic distribution, the magazine became the go-to resource in the multi-billion-dollar golf cart and accessories market.
  • Petsmart
    Graphic Designer Production
    Petsmart Feb 2023 - Jul 2023
    Phoenix, Arizona, United States
    I was hired as a contract designer at PetSmart to support the brand refresh for their Grooming Salons and PetsHotels across 450 stores in the US and Canada. Working closely with cross-functional teams, I ensured the design solutions were implemented effectively to enhance the customer experience and elevate brand visibility.
  • Utv Off-Road Magazine
    Publisher
    Utv Off-Road Magazine May 2006 - Sep 2019
    Glendale, Arizona, United States
    • Conceptualized, created, and founded the first UTV/Side-by-Side niche publication and managed all facets of the bi-monthly lifestyle magazine such as driving ad sales, distribution management, business development, and maintaining client relations for over a decade.• Hired contributing writers, managed and met all newsstand production deadlines, and designed and produced layouts for all issues using Adobe InDesign, Photoshop, Illustrator and Microsoft Word.• Developed client relations with Original Equipment Manufacturers (OEMs), including industry leaders such as Polaris, Can-Am, Honda, Yamaha and Kawasaki, helping them increase brand awareness and annual sales. • Created a large loyal following of off-road enthusiasts in this new industry through visual and written storytelling, utilizing photography, and design, for print, digital, and social media as a brand influencer.
  • Niven
    Creative Director
    Niven 1992 - 2006
    Chicago, Illinois / Scottsdale, Arizona, United States
    • Established company as the leader in the big box retailer sector through leading-edge point-of-purchase designs.• Created designs that comprised 75% of the company’s overall yearly revenue for 5 consecutive years through POP designs for The Valspar Corporation and Sherwin-Williams distributed through Lowe’s, Home Depot and Walmart retailers.• Showcased innovative designs through market research, conceptual sketches, engineering drawings, tight 3-D computer renderings, scale models, full-size prototypes and final production pieces.• Partnered with account executives developing major project presentations to help sell design concepts and create a vision illustrating how targeted product displays would increase customer sales.• Managed and trained designers in all aspects of computers, design programs and troubleshooting. • Trained and mentored new hires.

Troy Merrifield Education Details

Frequently Asked Questions about Troy Merrifield

What company does Troy Merrifield work for?

Troy Merrifield works for Golf Carting Magazine

What is Troy Merrifield's role at the current company?

Troy Merrifield's current role is Creative Director @ Golf Carting Magazine | Strengthening the connection between consumers and brands through impactful design..

What schools did Troy Merrifield attend?

Troy Merrifield attended University Of Arizona, Gateway Community College, Prescott High School, Bradshaw Mountain.

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