Troy Parrish Email & Phone Number

New York, United States

Brooklyn, Ny, Us

Alexis Bittar re-acquired his name and in 2021 relaunched his namesake brand as a lifestyle brand with expanded product categories including accessories and home décor.Rejoined Alexis Bittar (2021) to build the retail business starting with opening 5 boutiques in New York City and 1 in San Francisco. Created the retail experience including training, policies and SOPs. Recruited, Interviewed and Hired all teams. Responsible for overseeing all functions within the store spaces (Sales, CRM, HR, Store Maintenance, IT). *Established training, policy, SOP, HR documentation. Created job descriptions for store team and HQ based retail functions. Oversee on-going training through monthly workshops, individual train plans and 30-60-90 performance review. Lead store teams to support all learning methods. *Recruit, interview, and hire store teams. Focus on individual development to promote across the organization and to foster a positive, engaging working environment. Refer and promote individuals to HQ. *Partner, mentor and develop Store Managers. Empower team to work independently and in the best interest of the Brand and its clients. Problem solve and manage to performance. *Forecast, monitor, and adjust sales goals, budgets and metrics for boutiques. Communicate status and create action plans to correct negative trends. Use reporting to guide and support business decisions. *Partner with Visual Merchandising to guide the creative process and support the needs of store teams & clients. Evaluate stores and utilize guidelines to build action plans. Support in managing Visual Marketing Budget.*Create and host in-store experiences including charity partnerships, private events, promotions, and performances. Partner with PR and Creative Services to produce collateral and manage social media. *Manage communication and timelines between Construction, Store Design and HQ team during store openings. Oversee execution of projects.

antique and vintage sales, in person & digital

Brooklyn, Ny, Us

Visited, partnered and sold to Independent Boutiques, Multi Unit Retail and Regional Department stores. Extensive research in current market and trends to maximize profit and brand representation.

Brooklyn, Ny, Us

Primary Representative at Wholesale Sales Events, PR Engagements and Special Projects in conjunction with the 30th Anniversary of Alexis Bittar. Responsible for bringing life to the Brand and delivering a compelling message.

Brooklyn, Ny, Us

Brooklyn, NY-based designer and manufacturer of handcrafted jewelry sold in brand stores, retail concepts and global retailers such as Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale’s. Best known for hand-carved, and bold, modern creations. Celebrity following includes Michelle Obama, Lady Gaga, Rihanna, and Iris Apfel. Retail stores across Northeast, California and Midwest. Joined Alexis Bittar (2010) to expand retail footprint, opening first stores outside of NYC and built the foundation for Alexis Bittar Retail Division (NYC and CA) across talent, training, client/customer outreach, brand incentives and experiential marketing. Oversaw retail operations for Alexis Bittar Boutiques and Concept Stores across the US and manages wholesale relationships with Neiman Marcus, Saks, Nordstrom, Bloomingdale’s, and more. * Selected to design, develop and open first-ever “Deconic Retail Store” brand concept (Alexis Bittar, Carolee and partner brands) * Opened full line of Alexis Bittar Pop Ups across NYC, Alexis Bittar Outlet (Long Island), and Retail Concept Stores/Experiences: Bittar Bus (mobile pop up), and Carolee Pop Ups (NYC and DC)*Concept creation and execution of in-shop/off-site experiences, events, private shopping, gift suites, and VIP customer loyalty program* Led Seasonal Wholesale Trunk Shows and high-profile event such as JCK and Coterie* Personally managed A-list celebrities (Joan Collins, Halle Berry, Rihanna and Amy Adams) and celebrity, TV, film and personal stylists for private events, shows and movies. Projects include: Hunger Games, Star Trek, Grace and Frankie, Access Hollywood, NBA Housewives, and more

Brooklyn, Ny, Us

Brooklyn, Ny, Us

New York, Ny, Us

American Heritage Retailer (since 1969) and one of world’s most iconic brands, represented in more than 1400 stores in over 40 countries, and online with HQ in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Known for a unique optimistic cool and elevated American aesthetic. Brands: GAP; Athleta; Janie and Jack; Banana Republic, INTERMIX; OLD NAVY; and more. Key Projects + Awards: – NYC Flagship Store Remodel - Men’s Concept Store at 54th and 5th NYC (2008)– Merchandising Workshop(s) – San Francisco Flagship and Michigan Ave. Chicago Flagship (2007)– Project (RED) – Michigan Ave. (Chicago) Flagship Store and opening with Oprah Show (2006)– Brannan Studio – Created “Townhouse” prototype store with ‘Gap Body’ VM team (2006)* Recipient of Gap Inc. “Bold, Easy, Real Award” – September / October (2009) * Recipient of “Exceed Award” – Project (RED) Launch (2006)* Recipient of “Exceed Award” – (2006) * Recipient of “Exceed Award” – Holiday Marketing Campaign (2006)

New York, Ny, Us

Master Degree Of Arts (Ma), French Literature, French Language And Literature

French, Latin, Italian And Educational Psychology, French, Latin, Italian And Educational Psychology

Bachelor Of Arts (Ba), Major In French And Minor In Sociology, French Language And Literature

Certificat De La Langue – Française Université De Paris Iv, La Sorbonne, Paris, France (1999)

Advanced Program In French Language