Troy R. Smith Email and Phone Number
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I am a passionate marketing executive dedicated to uniting and motivating teams to exceed objectives. Over the course of my entertainment and sports industry experience, I have succeeded in leading all phases of integrated content production, boosting advertising, social content engagement and sales. I have built performance marketing teams, created demand generation and audience growth campaigns. I have years of experience with Google Analytics, Google Ads, Tableau & Facebook Ads. By devising and implementing compelling storytelling across all deliverables, I engage new audiences and stand out in the marketplace. In each of my roles, I have refined my ability to devise innovative strategies and processes that drive sales, improve attendance, ensure ROI, reduce costs, and boost productivity. Furthermore, my keen ability to cultivate strong relationships with staff, partners, clients, and stakeholders, promotes consistent communication at all levels to achieve optimal results.Please connect with me if you would like to learn more about my career history or to network with other marketing and advertising professionals.
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Chief Marketing OfficerSan Francisco Opera Sep 2024 - PresentSan Francisco, Ca, Us
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Director Of MarketingSan Francisco Opera Mar 2023 - Sep 2024San Francisco, Ca, Us
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Interim Director Of MarketingSan Francisco Opera Oct 2022 - Mar 2023San Francisco, Ca, UsLeading a dynamic team that is responsible for brand marketing and patron loyalty, digital engagement, acquisition and audience development, web content, email marketing, social media, group sales, events, and data analytics.Selected contributions:*Launched the highly successful Dolby Family's Opera For the Bay new audience ticketing program*Led a multi-channel marketing campaign that increased traffic to revenue generating web pages by 80% and e-commerce conversion rate by 54% over the past 12 months* Creating a patron journey mapping plan that successfully moves customers from acquisition to subscriber and donor.
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Associate Director Of MarketingSan Francisco Opera Aug 2020 - Oct 2022San Francisco, Ca, UsSupervise and coach 5 cross-functional, full-time staff in Digital Content, Web and Email Marketing, Audience Development and Engagement, and Relationship Marketing. Work collaboratively with Artistic, Philanthropy, Diversity, Equity and Community departments to establish a strong brand identity in the community. Advise San Francisco Opera leadership and board to identify and optimize new business opportunities in digital content and new audiences.Selected Contributions:• Launched the company-wide, multi-channel “The Future of Opera” brand campaign.• Added 5,000 new patron accounts in the final four months of 2020.• Increased social media engagement on Facebook, Instagram and Twitter by 56% and grew new followers by 36% in 2020.• Instituted new project management and digital content procedures to increase efficiency.
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Vice President MarketingOakland Athletics Dec 2017 - Jan 2020In this position, I supervised and coached 30 cross-functional, full-time staff while developing and fostering a strong brand identity to drive customer awareness and loyalty. I was tasked with devising and executing effective marketing strategies to fulfill business goals and acquire new customers. By cultivating and nurturing collaborative relationships with the leadership team, I facilitate optimal outcomes. Areas of responsibility included Brand, Performance Marketing, Creative Services, Video Content and Events.Selected achievements from this role include…~ Strategically exceeded single ticket revenue goals by 15% in 2018.~ Facilitated 10% - 12% increase in new customers in 2018 and 2019.~ Successfully garnered $6.3M profit through digital advertising channels in 2018 and $3.1M in 2017.~ Envisioned and launched multi-channel “Rooted and Oakland” brand campaign.
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Senior Director Of MarketingOakland Athletics Nov 2011 - Dec 2017As Senior Director of Marketing, I created cohesive and compelling brand strategies and voice in collaboration with an advertising agency. Duties included preparing and executing marketing plans to drive revenue, boost attendance, and enhance the fan experience. I was tasked with producing annual advertising campaigns, promotional commercials, highlight features, sales incentives, tributes, and special features and implementing strategic storytelling initiatives to connect fans and team. I also directed Advertising, Social Media, Promotions, Special Events and Creative Services teams.Some highlights from this role include…~ Amplified advertising and social content engagement and sales by strategically segmenting fan base and targets.~ Garnered more than $4M in incremental revenue from promotions in 2013 and 2014.~ Achieved #1 ranking in Major League Baseball social media engagement for 4 out of 5 platforms.~ Recognized for exemplary advertising by winning first place in television advertising at the National Sports Forum in 2012, 2013, and 2015
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Senior Director Of Stadium Entertainment/Production ServicesOakland Athletics Feb 2008 - Mar 2012During this role, I conceived, created, and implemented venue entertainment and marketing content for Major League Baseball and Soccer teams. I was accountable for developing and launching digital advertising and marketing content, promotional commercials, highlight features, sales incentive materials, and special occasion features in partnership with advertising agencies and video production vendors. I also administered a $1M annual production budget while overseeing three full-time employees and 50 game day staff.Contributions from this time frame included…~ Spearheaded top sports production internship program in San Francisco Bay Area.~ Offered game-day production services for NFL Oakland Raiders.~ Achieved first place in TV advertising at the National Sports Forum for the SJ Earthquakes and second place for Oakland Athletics in 2008.
Troy R. Smith Skills
Troy R. Smith Education Details
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UclaCommunications Studies
Frequently Asked Questions about Troy R. Smith
What company does Troy R. Smith work for?
Troy R. Smith works for San Francisco Opera
What is Troy R. Smith's role at the current company?
Troy R. Smith's current role is Chief Marketing Officer, San Francisco Opera.
What is Troy R. Smith's email address?
Troy R. Smith's email address is ts****@****ics.com
What is Troy R. Smith's direct phone number?
Troy R. Smith's direct phone number is +151063*****
What schools did Troy R. Smith attend?
Troy R. Smith attended Ucla.
What skills is Troy R. Smith known for?
Troy R. Smith has skills like Avid Media Composer, Final Cut Pro, Marketing Communications, Live Event Producer, Sports Marketing, Sponsorship, Sports, Sports Management, Broadcast, Event Management, Video Production, Social Media.
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