Troy Woolfolk Email & Phone Number

Austin, Texas Metropolitan Area

• Implemented Established Key Performance Indicators (KPIs) tailored to various product teams, enabling accurate performance measurement, data collection for goal tracking.• Spearheaded the automation of reporting processes, reducing manual effort by 40%and enabling real time access to critical business insights. • Provided data-driven optimizations to increase the nurturing of organic entry visits lower down the marketing funnel.

Austin, Texas Area

• Build, maintain and provide data for the internal operations teams and clarify requirements to specify reports.• Created data visualizations leveraging Tableau to show reports in a digestible format.• Implemented a full website migration while reducing the footprint of our pages by 40%, implementing redirects to point to new pages. • Developed a paid and organic performance analytical dashboard to provide collaborative efforts to boost performance in both marketing initiatives.• Implemented keyword research and target each term with a corresponding page to rank for, establishing keyword governance.

United States

• Implemented SEO technical audits to view the page's performance and fix any issues that may cause a negative performance. • Developed and streamlined weekly reports to provide insights for organic performance for the landing pages for all geos.• Leveraged AI solutions (Machine Learning (clustering)) addressing reporting needs/gaps.• Conducted competitive analysis on Facebook ads, YouTube ads and Bing ads to see study their approach to drive organic traffic to paid ads landing pages to improve upon ours.

Katy, Texas

• Analyzed SEO metrics to identify opportunities for improving website visibility and organic search rankings.• Generated monthly SEO performance reports to identify opportunities to improve organic ecommerce experience.• Collaborated with content developers and paid teams to implement data-based recommendations.

Create annual media plans for clients which includes negotiating media buys, scheduling ads through vendors based off of client's budgets, overseeing creative department to ensure artwork meets client's deadlines and meeting with clients to discuss any other request. I also lead the digital martketing efforts. I manage Paid advertising campaigns and provide SEO consulting on client's website to increase organic traffic to website.

Responsible for social media marketing strategy for internal and client's campaigns. Ran effective Facebook ad campaigns and provided performance reporting to determine the effectiveness of campaigns.

Implemented SEO best practices on internal website. Worked with designers to implement SEO tactics to optimize clients websites during their creation.

Houston, Texas Area

Research, write, and manage content for the sports section of the show.

Bachelor Degree In Communications, Marketing

Artificial Intelligence, 3.6