Troy A. Email & Phone Number

Saint Paul, Mn, Us

Richfield, Minnesota, United States

Saint Paul, Minnesota

Founding partner and the Executive Director of Saint Paul Agency, one of the fastest-growing, full-service advertising agencies in the country. Specializing in campaign strategy, negotiation, creative direction, data analysis and ROI measurement. Developed FLOYD in August 2019, a proprietary Demand-Side Advertising Platform. The DSP combines powerful software for purchasing, analyzing and managing digital ads with unprecedented audience targeting.Clients:SuperAmerica, Fourteen Foods Dairy Queen, Sky Zone Indoor Trampoline Parks, Madden's on Gull Lake, Kwik Trip, Borton Volvo, Mankato Motors, Joe's Sporting Goods and Bye, Goff & Rohde, to name a few.Industry Experience:Marketing Family-Owned, Multi-Generation Businesses, Retail, Automotive, Resorts, Legal, Convenience Stores, Education, Consumer Packaged Goods, Quick Service Restaurants, Cause Marketing, Political AdvertisingMarketing Expertise:Connected TVs (OTT), Digital Video, Digital Audio, Banner Ads, Facebook Audience Network (Partner), SEO/SEM (Google AdWords & Microsoft Advertising Partner), Google Analytics Expert, TV - Broadcast & Cable, Radio, Print, Billboards, Out of Home, Commercial Production, Sales Data Analysis, Event Sponsorship, Website Design and Build

Greater Minneapolis-St. Paul Area

Promoted to Executive Sales Leadership Position+ Vice President of Sales for seven Twin Cities-based stations - KDWB, K102, Cities97, KOOL 108, KFAN, KLTK, Alt 93.3.+ Executive Sales Lead for KDWB, one of America's premiere Top 40 Stations. Home of the Dave Ryan in the Morning Show, the #1 morning drive show in the Twin Cities at the time. Duties included leading the sales sponsorship opportunities for our multi-million-dollar major events, including Jingle Ball and Star Party+ Market Sales Leader for Total Traffic + Weather Network (totaltraffic.com)

Greater Minneapolis-St. Paul Area

Promoted to a Key Sales Leadership position

Greater Minneapolis-St. Paul Area

+ Local Sales Manager for seven Twin Cities-based stations - KDWB, K102, Cities97, KOOL 108, KFAN, KLTK, Alt 93.3.+ Local Sales Lead for KDWB, one of America's premiere Top 40 Stations. Home of the Dave Ryan in the Morning Show, the #1 morning drive show in the Twin Cities. Duties include leading the sales sponsorship opportunities for our multi-million dollar major events, including Jingle Ball and Star Party. On pace for record event sales revenue in 2014.+ Market Sales Leader for Total Traffic + Weather Network (totaltraffic.com). Launched the market-wide sales initiative for TTWN in Spring 2013. On pace to double total year-over-year sales revenue in 2014.+ Lead for seven direct sales reports

Greater Minneapolis-St. Paul Area

Promoted to Local Sales Manager in April 2010• Led my team to double digit YOY sales growth every year. 33% in 2010. 18% 2011. 11% through Q1 2012.• One of only 4 teams (out of 35) to finish in the Top 10 in the Division (Minneapolis/St.Paul, Indianapolis, Detroit, Chicago, Boston) in % to overall budget in both 2010 (#3) and 2011 (#7). One of only 7 teams (out of 35) to finish in the Top 20 in both 2010 and 2011• #1 team rank in the company in 2011 for total Google SEM revenue• 105% to overall budget for 2011o My team of 9 Account Executives Ranked #7 in the division out of 35 teams• 2 of my Account Executives qualified as President Club Award Winners in 2011• 123.15% to overall budget for 2010o My team of 8 Account Executives Ranked #3 in the division out of 35 teams• 3 of my Account Executives qualified as President Club Award Winners in 2010

Greater Minneapolis-St. Paul Area

Promoted to Manager of Account Planning. I managed 5 Account Planners as part of an ambitious new initiative.

Greater Minneapolis-St. Paul Area

I develop multiplatform campaigns (Cable spot advertising, Comcast.net web banners, Video on Demand, Google & Yahoo SEM) for existing and new clients. I have leveraged relationships in order to drastically increase client spending, particularly in the Automotive category.• Achieved over $900,000 in total sales by mid-fiscal-year 2009 at 135% of budget. • Ranked #2 companywide in digital sales (web banners, VOD, SEM) by mid-fiscal-year 2009 at 383% of budget.

Greater Chicago Area

Responsible for developing new and existing relationships with Fortune 500 clients. Services delivered include learning and development, internal communications & event support, marketing services, and custom corporate entertainment. Second City Communications is the corporate entertainment, marketing services, and training division of the world-renowned improvisation comedy theater company that launched the careers of many of America's comedy greats. Among more than 400 client engagements a year, The Second City provides dozens of Fortune 500 clients with marketing solutions targeted at new media - including campaigns for Procter & Gamble, McDonald's, The Economist, IBM, Motorola, many others.The Second City has been performing sketch comedy in front of audiences for nearly 50 years. Some of our most well-known alumni are John Belushi, Gilda Radner, Dan Aykroyd, John Candy, Mike Myers, Chris Farley, Tina Fey, Rachel Dratch, Steve Carell and Stephen Colbert, to name a few.

Greater Minneapolis-St. Paul Area

Comcast Spotlight - Saint Paul, Minnesota 2006-PresentAccount Executive, Advertising SalesDeveloped multiplatform (Cable spot advertising, Comcast.net web banners, Video on Demand) revenue from existing and new accounts. Leveraged client relationships in order to drastically increase client spending, particularly in the Automotive category.• Achieved over $800,000 in sales during 2006 fiscal year at 125% of budget• Over $1,000,000 in sales during fiscal year 2007 at 112% of budget and Top 10% sales rank nationally in budget category.• Nearly doubled the average per capita advertising spending of existing clients during my tenure• 2007 Circle of Success Nominee• Comcast Corporate Ambassador for 2006 & 2007 United Way Fundraising Campaigns

Periodically, I take on projects and serve as and independent resource on business-related projects. Various needs served, including but not limited to marketing campaigns, operations, sales channel development, organizational assessment and development, leadership coaching, business plan development.

Greater Minneapolis-St. Paul Area

Directed the rapid expansion of a for-profit revenue stream for this well established, 50-year-old organization. Successfully targeted and cultivated a client base of over 50 Fortune 500 companies. • Directly negotiated contracts with Executives at the highest levels of corporations. Notable repeat clients included; Marilyn Carlson Nelson, Chairman and CEO, Carlson Companies, Dale Nitschke, President, Target.com, Melinda Rogers, Vice President, Strategy & Development, Rogers Communications and Owner, Toronto Blue Jays, Dick O’Hare, Vice President, Global Strategic Partnerships, Yahoo!.• Developed unique forms of Training, Entertainment, and Keynote Presentations for a worldwide client list including Microsoft, 3M, Hewlett Packard, VISA, US Bank, Medtronic, Starbucks, Toronto Blue Jays, and National Hockey League, to name a few.• Contributing author of the book, Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation. Released nationwide in April, 2005

Greater Minneapolis-St. Paul Area

• Leader of the sales and marketing efforts of the Cleveland, Salt Lake City, and Minneapolis productions of Tony n’ Tina’s Wedding, the Minneapolis productions of Smokey Joe’s Cafe and Nunsense A-Men! and the Portland, Oregon production of Triple Espresso.• Contributed to the record-setting success of Tony n’ Tina’s Wedding in Cleveland and Minneapolis.• Negotiated and executed agreements with presenting partners in each city including Clear Channel Entertainment and Ticketmaster. These agreements greatly reduced Hey City’s financial liabilities related to each production.• Managed a portfolio of productions with combined annual gross revenues of $40,000,000.00 at its peak of commercial success• Successfully lead reorganization in the financially challenging months following September 11, 2001. My strategic recommendations helped prevent bankruptcy as well as an eventual return to profitability for the company.• Managed over two dozen direct report employees

Bachelor Of Arts, Communications And Political Science

Activities and Societies: Lambda Pi Eta National Honor Society 4-year starter, Lacrosse Music Critic, Gustavian Weekly newspaperGraduated.

Education record