Marketing Specialist
CurrentWork with agency principal and clients on strategic positioning and planning.◾Guide clients in branding, positioning and marketing implementation.◾Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.◾Research industries and markets to identify growth opportunities for clients.◾Recommend and lead approach for primary and secondary research to support client branding projects.◾Write brand stories, positioning statements and brand messaging statements.◾Assist principal on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts.◾Participate in business development presentations and meetings as appropriate◾Actively presents ideas to expand service offering and enhance positioning of the firm.
