Putting all of my past experiences to test, I've joined an exciting American-based startup in the bio-medical technology industry. I'll be creating the European entity here in Luxembourg, securing funding for building the business, and bringing this technology to market in Europe.It's exciting for me because this is cutting-edge deep machine learning technology applied to an area that will have a real impact on medicine worldwide, and enable many pathologies to be detected sooner, and for less. We have cracked the code to being able to automate cell identification and classification for a number of routine tests and pathologies, and we're looking to develop more in Luxembourg.With other verticals already identified, such as the veterinarian/agricultural space and the air quality/renovation industry the uses keep expanding.

During my time with KNEIP, I positioned KNEIP in their industry as a reference in Luxembourg, UK, France and western Europe. Much of this success was achieved through communication, experiential marketing, thought leadership and digital content marketing.I made significant improvements in market perception, sales support, the client experience, and software UX. The result of these efforts was improvement in brand perception (reflected in yearly client feedback), and contribution to steady growth of the company.Since 2013, I implemented extensive marketing automation that enabled KNEIP to achieve double-digit progress on marekting’s KPIs of lead generation, prospect nurturing, and visibilty. The positioning as experts resulted in KNEIP not only being asked to contribute to our sector’s most prominent press, but being regularly solicited for articles, quotes, general information, and events.I tirelessly worked to fashion the KNEIP corporate culture that is known throughout our marketplace, heading up our internal communications and events, and spreading the KNEIP corporate values internally, and by extension externally.

To meet client demand, I formed a team of 6 specialised consultants in developing new business for Vanksen, focussed on high-profile clientele and key accounts. During this time, we led an innovative internal communication campaign (reaching several hundred thousand employees worldwide) for ArcelorMittal which a year later was explicitely mentioned in the yearly audit report that showed an unexpected rise in stock value post-merger.

Digital is Vanksen’s DNA. I joined when Vanksen had 25 employees as Operations Director, and contributed to over 250% growth in size while maintaining profitability in a post-internet bubble environment. This was an intense period of growth as we were sollicited by the big agencies for help in the digital space.

As Director of Operations at Interact I managed the team of web marketing and development specialists, the client and project portfolio, IT infrastructure including development technology choices, and ensuring smooth operation at all levels.

As director of Mikado Online, I created this cross-media company from top to bottom. We won numerous awards for design and conception, and created a name in the digital space for the parent agency, Mikado. Being a quasi-startup, I was able to put to use many of the skills I had acquired previously, in a new market, Luxembourg.

Coming to Europe, I managed a web-based team that built online tools for the medical industry. I ensured that every project exceeded the objectives set by our clients, and managed all aspects of production and daily operation of the business.

I founded and directed this cross-media marketing company that specialized in traditional advertising, Internet development, CD-ROM production, 2-D/3-D animation and video production across several industries. This was an exciting, entrepreneurial time where I truly found my passion for digital.

Developed new corporate image for the Wilson Audio brand and product line. Analysed, proposed, and implemented corporate and product-level marketing strategies including print, video, multimedia presentations, international PR, Internet site, as well as several trade show presences at CES and Stereophile... and I was also fortunate enough to be able to take the Concorde to Paris for meetings with our French distributor #uselessfact #bucketlist-check

I directed the operation of this classical and jazz recording label, including supervision of album production, marketing, royalty management, and management of the global distribution network.

That's right, I was a TMNT, with tailor-made full-body costume, during my university years. I was able to put my skills in rollerblading, animating frenzied kids, spreading happiness, fake ninja moves, and ultimately, yes, the hokie-pokie, to good use.

Preparation and broadcast of on-air programming, coordination and execution of live event broadcasting, organisation of network staff 24/7, very tight scheduling, equipment and process management of live, video, and satellite broadcasting to a .5 million viewership.